Theresa Smith Email & Phone Number

Milwaukee, WI, US

North Kansas City, Missouri, US

Atlanta, GA, US

Atlanta, GA, US

Atlanta, GA, US

Develop and support client programs, by providing thought-leadership, practitioner's guidance, and supplemental services to drive top performing programs in optimization, analytics and digital marketing.Consult for several Fortune 100 clients and manage internal teams of analysts in communication and application of applied analytics and optimization.

Millbrae, CA, US

• Served as an integral member of the team bringing Predictive Revenue Optimization (PRO) to life, by focusing on the services side of the business by developing processes, documentation, and use-cases for clients to.
• Led and managed the front-line Client Success team and efforts for all PRO users and accounts
• Combined industry and business specific learnings with UX and Analytics knowledge to find high priority and successful opportunities for clients
• Helped integrate 1st party, 3rd party (reverse IP) and behavioral data into a Unified Customer Profile, and identified and set-up onsite and offline conversion goals into the App interface for customers to run.
• Developed the client-side success model including the processes around campaign ideation/hypotheses, outlining technical requirements, executing QA, sharing results analysis, and sharing learnings
• Championed for product initiatives and road-map changes to best fit with client needs and future product strategy.

Millbrae, CA, US

• Provided optimization strategy and account management services for clients of varying size, levels and scope within the B2B and B2C markets
• Focused primarily on increasing conversion rates by adopting a hypothesis-based, iterative approach to testing and personalization
• Attained results through leading strategy, analytics, and solution team members to provide an end-to-end experience for clients Key areas of focus: building roadmaps, identifying opportunities through analytics and UX.

Menomonee Falls, Wisconsin, US

• Led a team of analysts to focus on improving the customer experience throughout the customer's touch-points with Kohls.com, Contact Center, and omni-channel experiences
• Encouraged and supported greater operational efficiency through cost reduction programs that were customer facing, including time-to-ship communications, FAQs, and call center staffing
• Developed internal best practices to drive more efficient and accurate time management of deliverables
• Collaborated with internal and external partners to develop actionable recommendations
• Drove the team's analyses through focusing on analytical business questions and KPI performances to better measure performance against baseline goals, providing relevant data and visualizations to dashboards, and.
• Managed methodology and documentation on data sharing best practices to ensure proper transfer of information and knowledge across the team and organizationTools Used: - Adobe Marketing Suite (Omniture Site Catalyst.

Menomonee Falls, Wisconsin, US

• Analytically evaluated the total omni-channel experience of the multi-billion dollar kohls.com, including the mobile web properties, for engagement & performance of KPIs with a strong emphasis on funnel analysis
• Collaborated on the Test & Target program to help advance and analyze performance of targeting and personalization campaigns
• Developed cadence reporting around site performance at different intervals including daily, monthly, quarterly and event based sales events
• Utilized multiple sources of data including browse and purchase behavior (Adobe Site Catalyst, AdHoc, Workbench), UX feedback (OpinionLab, Ask & Answer, Focus Groups), competitor analyses, and industry benchmarks to.
• Led collaborated efforts with product owners and marketing teams to leverage knowledge and ideation across a large retailer to best tackle the key business questionsTools Used: - Adobe Marketing Suite (Omniture Site.

Menomonee Falls, Wisconsin, US

• Analyzed user behavior, conversion, and revenue numbers to manage the onsite optimization efforts of a multi-million dollar underwear & lingerie e-commerce retailer
• Increased conversion rates year-over-year through targeted messaging and consistent onsite experiences focusing on acquisition channels, brand and category analysis of the shopper, and determination of the lifetime.
• Conducted optimization efforts utilizing testing capabilities of Monetate and managing hypothesis library to help define the best experience for the customers
• Managed re-targeting campaigns through display messaging, e-mail sequencing, and onsite loyalty messaging

Lincoln, RI, US

• Participated in the June 2009 Account Manager Training Class
• Underwrote new and existing business, focusing on rates, retention methods, and efficient account handling for Southern NJ and Pittsburgh Regional offices
• Led a multi-faceted team of 12 associates in the sales and client services division through motivational activities and coaching sessions to consistently meet or exceed individual, team, and branch sales goals
• Created reporting methodologies to better evaluate individual and branch performances, benchmark for internal audits and forecast future growth
• Assisted in researching, presenting and implementing online marketing initiatives, focusing on social media and creating a better online user experience within the My Account portal

• Created an online retail outlet (Amazon Store Front) and constructed databases to keep better records of product turnover, direct order sales, and wholesale requests
• Managed mall retail location focusing name and product recognition through visual merchandising efforts
• Established buying relationships in specialty boutiques through identification of target markets

Boston, MA, US

• Re-designed an Information Systems course acting as a liaison between the students and professors
• Integrated cross-functional concepts of marketing, operations management, and finance into the practical application of course materials
• Based re-design off of lessons learned from the Google Online Marketing Challenge focusing on the role the internet plays in today's marketing campaigns and the systems needed to support these efforts
• Co-authored a case study based off of the research gathered to be used in the cross-functional program known as CORE in the School of Management

Columbus, Ohio, US

• Aided in store design layouts, product placement, and sales strategy meetings to meet and exceed sales in-store sale predictions
• Recognized as a leader and top sales performer with 20% and 40% of total seasonal sales in 2006 and 2007, respectively

Bachelor’S Degree, Concentration In Organizational Behavior, Research In Online Marketing & Search Engine Optimization

Education record

Education record