Theresa Feraren

Theresa Feraren Email and Phone Number

Senior Vice President and Chief Marketing Officer @ MISTRAS Group
Washington, DC, US
Theresa Feraren's Location
Washington, District of Columbia, United States, United States
Theresa Feraren's Contact Details

Theresa Feraren work email

Theresa Feraren personal email

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About Theresa Feraren

Throughout my career, I have carried an “all hands on deck” work ethic and the belief that agility, scalability, and a willingness to learn at every level leads to success. As an executive with a successful record of building and leading marketing, communications, and sales operations teams, I am focused on delivering growth through marketing channels. I have extensive experience in building brand awareness, developing successful digital marketing strategies, market assessments, lead gen/demand gen marketing, competitor analysis, and strategic communications to position marketing as a revenue growth organization for companies. I have led the marketing and communications function for many technical services for various industries—ranging from SaaS, oil and gas, building and infrastructure, and power and utility to laboratory services, certification and assurance, and food and agriculture. Each business I have worked with presented its own unique challenges and scalability has been key to delivering successful and timely results. I have deep experience in managing internal, external, and agency teams to bring effective marketing strategies that generate sales and deliver value.

Theresa Feraren's Current Company Details
MISTRAS Group

Mistras Group

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Senior Vice President and Chief Marketing Officer
Washington, DC, US
Theresa Feraren Work Experience Details
  • Mistras Group
    Senior Vice President And Chief Marketing Officer
    Mistras Group
    Washington, Dc, Us
  • Qmulos
    Vice President Of Marketing
    Qmulos 2023 - Present
    Chantilly, Virginia, Us
    I've had the privilege of spearheading a transformative journey at Qmulos, shaping our marketing function into a dynamic, scalable force. My focus has been on achieving measurable KPIs, generating marketing-qualified leads, and propelling revenue growth. We've established a robust framework to not only assess our success but also guide our strategic moves.
  • Bureau Veritas Group
    Vice President- Marketing, Communications, And Sales Operations
    Bureau Veritas Group 2020 - 2022
    Paris, Courbevoie, Fr
    As the vice president of marketing, communications, and sales operations I led the development and execution of all marketing and communications-focused strategies for Bureau Veritas North America. Bureau Veritas is a global leader in the testing, inspection, and certification space with 400,000 clients, 77,000 global employees, and 1,500 offices and laboratories in 140 countries.I formalized and built a true marketing function at Bureau Veritas North America, transforming the website into a lead generation tool that now directly contributes to the sales pipeline. I also led the development of the North American media strategy, intranet launch, and was responsible for developing our company’s lead gen marketing, showing for the first time how marketing could contribute to revenue growth.
  • Bureau Veritas Group
    Senior Director Of Marketing
    Bureau Veritas Group 2018 - 2020
    Paris, Courbevoie, Fr
  • Fried Frank
    Marketing Services Manager
    Fried Frank 2016 - 2018
    New York, Ny, Us
    For this legal advisory firm based in New York, I helped transform customer relationship management (CRM) by developing a CRM team and helping to integrate CRM with digital marketing in order to drive firm-wide adoption. As a marketing services manager, I also launched an email marketing platform to measure client and target engagement with external content. Among many other improvements we made to the firm’s marketing organization, my team and I leveraged Google Analytics and developed dashboards to measure website content performance and traffic while creating segmented audiences to maximize content engagement through marketing automation.
  • Edgen Murray
    Global Director Of Marketing
    Edgen Murray Aug 2014 - Sep 2016
    Houston, Texas, Us
    I managed several international teams for this global pipe distribution company in the oil and gas industry, deploying market-specific marketing strategies while understanding cultural sensitivities and different market maturities across Singapore, Dubai, UK, and the U.S. As a marketing manager, and then global director of marketing, I worked with multi-million dollar budgets to build out the infrastructure of the marketing program, including launching and building out the firm’s marketing automation and lead generation tools and strategies, website, and intranet. I helped transform marketing for the first time at Edgen Murray into a true lead-generating source.
  • Edgen Murray
    Marketing Manager
    Edgen Murray Apr 2013 - Jul 2014
    Houston, Texas, Us
  • Fulbright And Jaworski
    Presentation Services Manager
    Fulbright And Jaworski Oct 2003 - Apr 2013
    Global, Gb
    Legal marketing was in its infancy when I started at Norton Rose Fulbright, one of the biggest international law firms. By building trust in this demanding environment with top litigators, I helped develop marketing strategies for a firm where there had been none. I managed internal and external teams of graphic designers and other various vendors daily to implement brand standards, firm-specific project management methodologies, and a refined budgeting process, all resulting in a shift in business practice and the creation of the “Fulbright Experience.”

Theresa Feraren Skills

Marketing Strategy Project Management Marketing Public Relations Event Management Event Planning Strategic Planning Market Research Social Media Marketing Business Development New Business Development Contract Negotiation Management Marketing Communications Leadership Internal Communications Negotiation Sales Eloqua Social Media Digital Marketing Content Development

Theresa Feraren Education Details

  • University Of Virginia
    University Of Virginia

Frequently Asked Questions about Theresa Feraren

What company does Theresa Feraren work for?

Theresa Feraren works for Mistras Group

What is Theresa Feraren's role at the current company?

Theresa Feraren's current role is Senior Vice President and Chief Marketing Officer.

What is Theresa Feraren's email address?

Theresa Feraren's email address is ta****@****ght.com

What schools did Theresa Feraren attend?

Theresa Feraren attended University Of Virginia.

What skills is Theresa Feraren known for?

Theresa Feraren has skills like Marketing Strategy, Project Management, Marketing, Public Relations, Event Management, Event Planning, Strategic Planning, Market Research, Social Media Marketing, Business Development, New Business Development, Contract Negotiation.

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