Managing a team of 5 dedicated creatives that engage/challenge each other to develop market driven tools that drive results.Constantly pushing the envelope with new tools and trends that educate internal and external customers.Gather market research for monthly business review with board members.The ongoing persona research for the markets we serve has been fun and very eye opening.Started a monthly email communication plan based on the needs of our sellers, allowing them to have quick access to materials they need to keep them going faster.Coaching a team of five and mentoring others to reach their potential by asking them to think differently and work smarter.

Managed product portfolio with 100% leveraged architectures succeeding in efficiencies across all departments and an increased topline for Maxon.Achieved 20% YOY growth with digital media engagement optimizing key strategies aligned with market trends and supporting analytical tools.Strategized with other leaders to develop and implement new marketing ideas to grow brand awareness. Constant review of analysis to understand impact and drive decision making.

Develops and implements the brand strategy. Positions products and services in the marketplace. Plans and executes brand marketing and advertising programs to raise brand awareness and value. Sets the direction of brands through awareness of market research and consumer trends.Plans, directs, manages and implements marketing communications activities. Responsible for communicating consistent messages across all media. Ensures that strategic brand messaging and sales messaging get communicated effectively. Consultative vendor expediter.

Overall responsibility includes creating, developing, and maintaining existing small lifestyle animal and lawn and garden products. Forecast market trends, analyze profitability and collaborate with business managers to develop B2B consumer products and tools necessary to continually grow each of several market segments. Develop communication materials for all types of media. Provide cross-functional education and training for internal and external groups.

Managed the Elite Dealer program comprised of 18-30 independently owned Kent dealers. The focus was to grow dealer businesses, helping them to broaden their market reach by utilizing a full marketing program that included consumer promotions, website development, social media, direct mail and retail-focused email campaigns.

Service and acquire national accounts comprised of Fortune 500 companies. Conducted research, analyzed clients' goals and objectives, and provided communication solutions. Brainstormed with the creative team to develop and manage a vast array of projects for each account.