We are at an inflection point in business today because of new processes, algorithms and paradigms. DATA sits at the heart of this tidal wave of new ways to work. Your every move -- both physical and electronic -- is recorded and used to guide your purchases, what you click on, even how you vote. Technologies like artificial intelligence (AI), machine learning (ML) and robotic process automation (RPA) are being deployed across industries with the intent to help manage the overpowering amount of data that we are hoarding in our many data warehouses or in the countless databases on each personal computer. The data is being used intentionally and unintentionally to manage and often disrupt our lives. Our privacy is at risk as is our very culture by the algorithms that we create, train and deploy. My goal is to participate fully and ethically in this wave, to not be swept away by the latest "new" technology, and to help companies manage the change that is required as they learn to adopt and become adept at using data for making business decisions and for creating value.