As the Marketing Director at Optomed US, I lead the US marketing strategy and execution for a portfolio of innovative medical devices that improve eye health and vision. With over 15 years of experience in the medical device and consumer product sectors, I have a proven track record of delivering successful global product launches, increasing sales and market share, and enhancing brand awareness and loyalty.My core competencies include marketing campaign management, new business development, account marketing, cross-functional team leadership, and data-driven analysis. I leverage these skills to create and implement effective marketing plans that align with the company's vision and goals, and meet the needs and expectations of our customers and stakeholders. I also collaborate with key opinion leaders, product development teams, professional education programs, and digital marketing platforms to drive product innovation, customer engagement, and competitive advantage.