Theresa Packard Email & Phone Number

Beavercreek, Ohio, United States

Troy, Ohio, United States

Piqua, Ohio, United States

Clermont, Florida

Tipp City, Oh

Dayton, Ohio Area

*Supervise a team that includes an in-house graphic designer and marketing specialist*Develop and implement sales campaigns and promotions using print materials, direct mail, e-mail campaigns and specific sales rep tools*Manage creation of new product launch materials with product manager for field sales team including product informational selling strategies and literature*Manage all internal communications to the field sales team regarding product, program and company initiatives*Direct and manage national and regional trade show activities*Direct creative agency activities from project conception to completion*Directed re-launch of neffco.com website to optimize the company message*Produce yearly apparel catalog with outside agency*Manage relationship with outside print vendor for timeline and budget expectations*Increase effectiveness of company literature and develop consistent brand image *Work with product management, sales, and customer service to implement campaigns to ensure highest degree of success*Implemented new email blast service to provide better success rate and analytics

*Designed and produced in-store marketing materials*Worked with buying team to develop store promotions*Worked with outside vendor to produce window signs and additional marketing materials for all stores including newspaper art, and stanchion signage*Communicated all merchandising and marketing direction to 79 retail stores (US and Canada)*Ensured new store openings were supported with marketing events, in-store signage and collateral*Evaluated local marketing and advertising opportunities *Managed advertising and signage costs within yearly budgets*Coordinated promotional materials and guidelines for store specials*Evaluated promotions and presented findings and recommendations to management team

Supervised staff of 5 merchandise planners/re-buyersMonitored and reacted appropriately to maintain inventory levelsManaged product selection and pricing for clearance centers and special eventsWorked with brand management to identify merchandise with high promotional impactReported weekly status of key replenishment metrics

Developed advertising for each housing subdivisionManaged customer appreciation eventsSupervised interior decorating of the model home and executed the marketing plan to maximize home sales

Managed accounts for Kroger and ABC WarehouseOversaw development and production of radio and television adsExecuted traffic direction for radio spots, radio markets, and time slotsDeveloped promotional calendar by quarter and managed account according to plan

Managed flow for weekly Kmart circulars, direct mail, and special print advertisementsCoordinated circular layout design and modification with art team Reviewed press proofs for color correction and content

Processed orders from global offices in Canada, Asia, and AustraliaMonitored shipping and production to meet customer requirements and timelinesExecuted manufacturing requirements and customer changes