Dataswift provides personal data account solutions in the form of app-issued, user-owned infrastructure.The whole world’s been building apps and websites wrong. We’ve been storing user data and corporate data on the same servers, when we should have been storing user data on the user side. Company-owned user data is expensive and it’s pretty bad. It’s non-dynamic, non-representative, single-source information that costs every website and app in the world 23% of their engineering budget.The Dataswift API-driven technology platform lets companies give user information back to their users, storing on user-owned infrastructure instead of on their corporate servers. They don’t have to change anything else about their app or technology in order to do this. Dataswift is working with dozens of companies around the world, including some of the largest pharmaceuticals and smallest, fastest-growing FinTechs.

WMG is a vibrant, cutting-edge research institution at the University of Warwick.The £1.2m EPSRC-funded DROPS (Dynamic, Real-time, On-demand Personalisation at Scale) project explores how decentralisation, personal data and our Internet-connected possessions come together on the Hub-of-all-Things (HAT) platform.

Master Thesis for my MSc in Marketing & Creativity in collaboration with the Hub of All Things and Irene Ng as my thesis supervisor.

In the Sales Department I went on sales calls, established relationships with key clients and learned about sales techniques. Mainly, I was positioned in the Marketing Department where I was in charge of the social media such as: Facebook, LinkedIn and Instagram. Furthermore, I was involved in the major planning of all marketing events.