Theresa R. Harris

Theresa R. Harris Email and Phone Number

SMARTER Marketing Content Attracts and Retains Ideal Customers @ Harris Smarter Marketing Group LLC
Theresa R. Harris's Location
Atlanta Metropolitan Area, United States
Theresa R. Harris's Contact Details

Theresa R. Harris personal email

Theresa R. Harris phone numbers

About Theresa R. Harris

Theresa helps businesses and organizations attract and retain ideal customers and followers with smarter messaging and marketing content. With expert guidance, clients discover what’s uniquely experienced by people when they engage with their brand, products and services.SMARTER Truth: When organizations and companies SIMPLIFY and STREAMLINE their content strategy, they make SMARTER decisions to achieve better sales and marketing results.Theresa is a sales and marketing alignment champion and respected thought leader with strategic and tactical accomplishments in:Content strategy, creation and managementIntegrated social and digital marketing campaignMarketing assets developmentLead generation/nurturing initiatives for revenue/growthProgram, project and people managementShe is experienced in B2B and B2C marketing products and services on regional, national and global levels in industries including business services, healthcare, SaaS, manufacturing, commercial construction and non-profit organizations.CORE COMPETENCIESIntegrated marketingContent strategyBrand and customer experience integrationCross-functional team leadership and collaborationRelationship managementVendor negotiations and managementAREAS OF EXPERTISELinkedIn optimization and strategySocial media strategyEmail and digital marketingLead generation and nurturing Website content development and managementBrand management Product launch/promotions/advertisingBudget planning, management and cost controlsCampaign tracking and measurementPR/media campaignsTrade show planning, promotion and executionSales and channel partner supportData tracking and analysisSOFTWARE/TECHNICAL SKILLSMicrosoft OfficeProject and Team Collaboration Tools Mail List and Survey ToolsCustomer Relationship Management SystemsVarious Content Management System EditorsTheresa serves as a marketing and communication strategist to help clients find the right words and highlight their strengths that continued to create value for their customers. She creates strategic campaigns to share critical and beneficial information for customers and employees.Contact Theresa at harrismarketingpro@gmail.com to schedule a phone conversation.

Theresa R. Harris's Current Company Details
Harris Smarter Marketing Group LLC

Harris Smarter Marketing Group Llc

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SMARTER Marketing Content Attracts and Retains Ideal Customers
Theresa R. Harris Work Experience Details
  • Harris Smarter Marketing Group Llc
    Ceo - Your Trusted Partner For Content Strategy And Integrated Marketing
    Harris Smarter Marketing Group Llc 1996 - Present
    Midwest And Southeast
    Theresa has 20+ years in marketing and communications. Her experience has evolved along with explosive technology growth, but she maintains a practical business sense on what to explore and leverage to benefit her clients.Her current focus of content strategy allows her to improve digital marketing results by identifying gaps and aligning messages along the communication continuum.From strategically coordinated branding messages on PR, social media and Web properties to targeted content for product launch/promotion, buyer personae development, email marketing and even customer support, Theresa works to build and manage a content strategy that is meaningful, relevant and relational. All of which supports a company’s brand to drive growth and customer loyalty.Strategic content and digital marketing deliverables include social media engagement and brand management as "trusted voice" for both organizations and top executives. Services and support are focused on people and their interests; campaigns to build awareness for revenue generation. Recent client work involves finance/insurance, manufacturing, business services and non-profit.Corporate client work includes:Digital marketingBrand launch and managementPR campaigns and managing industry related award and speaking opportunitiesInternal and external communicationsNew product promotionProduct marketing and communication with partners and sales channelSocial media content and managementSales and brand collateral design and contentWeb site edits and updates for e-commerce and campaignse-NewslettersCustomer satisfaction surveysVendor management and negotiations to automate and execute marketing initiativesWebinar development and promotion
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  • Strategy Partners Group Llc
    Fractional Marketing Director
    Strategy Partners Group Llc May 2023 - Present
    Atlanta Metropolitan Area
    Serving as a trusted advisor for strategic marketing and execution.
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  • Gwinnett Technical College
    Advisory Committee Member - Marketing Management Program
    Gwinnett Technical College 2010 - Present
    Lawrenceville, Ga
    Support and advise on material/curriculum selection; student activities and clubs; and certificate and degree program expansion. Participate in networking to support student internships and career outplacement.
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  • Aepiphanni Business Consulting
    Content Marketing Manager - Agency Consultant
    Aepiphanni Business Consulting 2016 - 2020
    Greater Atlanta Area
    Client services delivered include:• Content marketing based on buyer personas• Ongoing brand value content development for website updates• Business development collateral (print and digital)• Oversight of social media • Event logistics and messaging creation• Vendor management for design creative, website maintenance and promotional swag
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  • Georgia World Congress Center Authority
    Content Strategist
    Georgia World Congress Center Authority 2018 - 2019
    Greater Atlanta Area
    Serving as content development resource and project management for internal and external campaigns.Projects include:Stakeholder personae development for content marketing.Onboarding presentation and team member handbook.
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  • Iconic Orange
    Social Media Strategist
    Iconic Orange 2016 - 2017
    Greater Atlanta Area
    Develop and manage integrated social media campaigns for• Business intelligence• Lead generation• Customer retention• Product/service promotion• Community engagement• Collaborate on digital assets and landing pages for conversions• Collaborate on email campaigns and events for social media integration• Manage social media platform for monitoring, publishing and reportingClient verticals include: healthcare, technology, higher education and manufacturing
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  • I/M Marketing Healthcare
    Afilliated Consultant - Healthcare Social Media
    I/M Marketing Healthcare 2014 - 2017
    Greater Atlanta Area
    • Drive brand awareness through targeted social media communication and engagement• Develop online business relationships• Collaborate on content management and delivery of over 26 LinkedIn Published Posts• Continuous evaluation of activity for opportunities to improve results• Leverage new apps/platforms
  • Measureup
    Senior Marketing Manager
    Measureup 2014 - 2016
    Greater Atlanta Area
    B2C B2B tech marketing and communicationsDigital marketing program and project managementSocial media content and management for customer support and promotionsBrand launch and managementNew product promotion (both B2C and B2B)Product marketing and communication with partners and sales channelPaid campaigns budget and vendor management (including Google AdWords)Sales and brand collateral design and contentWebsite edits and updates for e-commerce and campaignse-Newsletters (both external and internal)Customer satisfaction surveysUser feedback surveysVendor management and negotiations to automate and execute marketing initiativesContent managementGeneral Web site managementSpecial Project: MeasureUp e-Learning - New MOS 2016 Product LaunchThe product launch team included team players from sales, marketing, technology and creative to produce this landing page to generate user interest and help site visitors decide which product best fits their learning needs. Prior to launch, we set up a landing page that included a sign-up form for interested users to stay informed of the product release and future upgrades as well as potentially participate in BETA testing.
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  • Acoustic Neuroma Association
    Marketing Communications Specialist
    Acoustic Neuroma Association 2013 - 2014
    Greater Atlanta Area
    Content management for patient and caregiver education and inspirationSocial media and webinar promotionsCollaborated on redesigned and upgraded Web siteCoordinated promotions for fundraising and partner sponsorship campaignsAdditional non-profit experience includes:Support for executive director in online industry news updates, continued education opportunities and event promotionManage mail list and e-news tool Maintain member lists and related newsletter contentServe as Web consultant to support executive director’s Web initiatives for awareness and fundraisingExpand user engagement options and improved user experience
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  • Sales Concepts, Inc.
    Sales Manager
    Sales Concepts, Inc. 2012 - 2013
    Greater Atlanta Area
    Participated in sales process from prospecting to close across multiple industries and verticals. Created and edited marketing content for enews campaigns, blog and corporate collateral. Managed sales pipeline in Customer Relationship Management (CRM) database.• Consistently met or exceeded weekly goals for new lead generation• Worked cross functionally to support new and expanded curriculum• Completed lead nurturing activities during long sales cycle
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  • Wika Instrument Corporation
    Marketing Manager, Communications And Promotions
    Wika Instrument Corporation 2008 - 2011
    • Distributor training events developer and presenter• Business communications for internal and external audiences• Product literature development• Collateral (Roll Ups, signs, etc.)• Photography/videography• Promotional items• Field sales support• Media buys, PR and advertising• Trade show planning, promotion and execution• Content development• Co-branded promotions• Brand management• Email and digital marketing• Surveys• Sales incentive program and reward eventResults- Recognized by senior leadership and peers for problem solving abilities, process improvement and support for cross functional objectives.- Completed Six Sigma Champion Training and served on Champion Team to assure projects were strategically aligned and completed on time.- Developed strong rapport with Distributor Channel Partners, Customer Care, Sales, Human Resources, IT and Continuous Improvement/Quality.- Managed marketing campaigns for successful product launch which exceeded sales goals 50%.- Initiated co-op advertising program with key distributors resulting in 53% increase in annual online sales.- Championed industry’s longest running monthly email marketing campaign, 30+ months.- Merged 14,000 marketing contacts into CRM where only 8,000 sales contacts existed.- Championed analysis and programming to dramatically reduce “empty search results." Used analysis to improve Web content, UX and SEO. Search programming became global standard.- Formalized tracking metrics for trade shows, media buys and editorials, e-news, Web site statistics including SEO to identify performance, ROI and trends.- Launched industry’s first social media program and integrated into strategic digital marketing plan- Launched company's first promotional sales items portal for internal and external audiences.- Established relationships with Germany and became North American lead for compliance to global Web design standards and promotional resources.
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Theresa R. Harris Skills

Email Marketing Lead Generation Marketing Marketing Communications Digital Marketing Public Relations Social Media Seo Advertising B2b Marketing Strategy Integrated Marketing Social Media Marketing Product Marketing New Business Development Brand Management Corporate Communications Trade Shows B2b Marketing Direct Marketing Online Advertising Sales Process Sem Google Adwords Website Development Web Content Management Staff Development Digital Strategy Online Marketing Event Management Customer Experience Web Analytics Google Analytics Marketing Management Campaign Management Brand Development Database Marketing Marketing Research Social Networking Web Project Management Business Development Interactive Marketing Affiliate Marketing Copywriting Content Development Media Buying Promotions Leadership Strategic Planning Management

Theresa R. Harris Education Details

Frequently Asked Questions about Theresa R. Harris

What company does Theresa R. Harris work for?

Theresa R. Harris works for Harris Smarter Marketing Group Llc

What is Theresa R. Harris's role at the current company?

Theresa R. Harris's current role is SMARTER Marketing Content Attracts and Retains Ideal Customers.

What is Theresa R. Harris's email address?

Theresa R. Harris's email address is ha****@****ail.com

What is Theresa R. Harris's direct phone number?

Theresa R. Harris's direct phone number is +167835*****

What schools did Theresa R. Harris attend?

Theresa R. Harris attended University Of Indianapolis.

What are some of Theresa R. Harris's interests?

Theresa R. Harris has interest in Entertaining, Social Services, Hiking/walking, Cooking, Education, 2 Years Fchs Soccer Booster Club Board, Avid Reader.

What skills is Theresa R. Harris known for?

Theresa R. Harris has skills like Email Marketing, Lead Generation, Marketing, Marketing Communications, Digital Marketing, Public Relations, Social Media, Seo, Advertising, B2b, Marketing Strategy, Integrated Marketing.

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