Leading the development and execution of strategic marketing initiatives to drive business growth. By overseeing brand strategy, digital marketing, and events planning, successfully mentoring a dynamic team to achieve collective success in reaching our marketing goals.

A proven track record of driving growth and innovation in the AB/BC new build residential sector and property management divisions. Specializing in team management, partnership development, and strategic sales initiatives, achieving a 5% increase in market share while leveraging data-driven insights

Championed the regional show home strategy for Alberta North, fostering strong relationships with sales and marketing teams in partnered residential developments while identifying and executing opportunities to enhance brand exposure. Led the development of new sales-driving strategies and mini campaigns, managed events as the lead project manager, collaborated with Channel managers to support partnership activities, and analyzed marketing analytics to understand consumer success and regional… Show more Championed the regional show home strategy for Alberta North, fostering strong relationships with sales and marketing teams in partnered residential developments while identifying and executing opportunities to enhance brand exposure. Led the development of new sales-driving strategies and mini campaigns, managed events as the lead project manager, collaborated with Channel managers to support partnership activities, and analyzed marketing analytics to understand consumer success and regional patterns. Show less

Spearheaded the implementation of dynamic sales and marketing strategies that significantly increased client acquisition and revenue generation. Enhanced user satisfaction by developing comprehensive training materials and ensured seamless onboarding experiences for new clients while fostering collaboration between marketing and software development teams for integrated product initiatives.

Coordinated clinics, events, and promotional efforts to recruit and retain donors, successfully meeting collection targets. Additionally, I cultivated positive community relationships, enhancing the organization's presence while maintaining compliance with regulatory standards and company protocols.

Facilitated sponsored events, maintained brand standards, cultivated stakeholder relationships within the General Aviation community, and coordinated end-to-end marketing campaigns, optimizing web content and media buying. Managed the recruitment and organization of 1500 volunteers for large-scale events like the Transborder Expansion testing event, ensuring seamless execution.

Oversaw the coordination of comprehensive marketing campaigns from start to finish, ensuring smooth execution and delivery. Managed website maintenance, developing engaging graphics and multimedia elements, preparing materials for tradeshows, engaging with potential clients, execute cold calling strategies, and monitor legislative changes to foster business growth and compliance.

Initiated comprehensive marketing campaigns across national, local, and international markets, ensuring alignment with strategic objectives and brand identity. Coordination of website maintenance, collaboration with graphics and multimedia teams, provided sales support across Canada, and authored quarterly newsletters to effectively communicate updates to stakeholders.

Led client-related promotions and events, ensuring seamless execution and heightened brand exposure, while also securing sponsorships and fostering strategic partnerships to drive revenue and visibility. Maintained client contracts, developed innovative partnership proposals, managed media production and buying, cultivated relationships with media partners, and directed the design and production of promotional materials to align with brand guidelines and objectives.

Collaborating closely with cross-disciplinary artists, producers, and scientists, provided comprehensive support throughout the project lifecycle, optimizing efficiency and effectiveness while also playing a pivotal role in securing essential resources and administering meticulous registration and booking requirements for exceptional participant experiences.