Content strategy, influencer management, and community management for the agency's clientele, including Watsons Singapore, Disney Singapore, Bumble Asia, Wingstop Singapore and Mitsubishi Electric AsiaMARKies Awards Singapore 2022: Wingstop Hidden FlavorsGold - Most Creative Digital, Most Creative Launch / Relaunch & Most Effective Use Social MediaFinalist - Most Creative Influencers & Most Creative Social Media

- Developed marketing communication plans and promotional strategies for overall brand awareness and profitability of Filipino-owned food & beverage brand La Lola in Singapore- Provided creative direction and messaging strategies for all seasonal and tactical campaigns based on data, industry trends, community insights, and cultural values to reinforce brand story and promotions- Analyzed monthly promotion reports and drew consumer insights to understand customer behavior and maximize marketing initiatives- Managed partnerships that support overall brand and business objectives- Recipient of Management Award & The Synergy Award (2020)

- Developed and implemented 360 marketing communication plans based on business objectives- Conceptualized and produced campaigns and content for all of the brand's channels, including social media, paid ads and influencers, TV and print advertisements, retail assets, press releases, and event launches - Handled collaborations with local celebrities, from inception to completion- Localized global marketing campaigns to align with market’s culture- Managed and collaborated with internal and external teams to ensure compliance with brand guidelines and observe a creative, fashion-forward approach - Oversaw competitor landscape and analyzed both fast-fashion and high-end footwear trends to strategize product positioning Key Contributions:- Launched actress and singer Nadine Lustre as the first Filipina ambassador of Skechers with an omnichannel campaign, resulting to consecutive sold out collections from August 2018 to January 2019 in all sales channels (online, offline, & partner stockists)- Spearheaded the brand’s annual Move In Style fashion shows from 2017 to 2019, coordinating and collaborating with local stylists and designers, celebrities, and social media influencers