Therese Gundersen Email & Phone Number

Oslo, Oslo, Norge

- Agile Business Development throughout the value chain / eco system in Skatteetaten (Divisjon Utvikling).- Holistic development with foucs on consumer experience and consumer needs within Design Thinking and agile methods. Compliance by design. - Business cases, product focus and experimental ways of working. - Agile coach and Product management, Management developement and autonomous teams.- Digital and agile transformation processes.

Oslo Area, Norway

In 2018 BankID merged with Vipps and BankAxept. Vipps is today a fast-growing fintech company.This role was an extension of concept developer in BankID. Agile business coach including: • Go to market (GTM) strategy and launches in all of our business areas, ensuring high speed and that all product development and launches are in line with strategic platform, marketing plans and company targets. Including support of the international team.• Responsible for extensive concept development and launch of BankID “Min side” with administration functions, new functions and relaunching web page for simplification, higher conversion rates and strategic changes. • Responsible for launching and establishing Alipay in 3 different markets (China's biggest mobile payment solution.•. Activating marketing activities towards BankAxept scheme, contactless payments (NFC) and 4 Joint marketing, with good results in market share and activation. • Launch of postponed payment, including reputational risk analysis.• Launch of Faste betalinger (recurring).• User insight and use case research early stage and launch of Vipps QR-code payment.• Marketing execution and evaluation. • Concepts and consumer insights in early product development stages.

Business and concept development within the product development team, including;• Research, market trends insights and business development. • UX.•. Portfolio responsibility.• Product launches and early life cycle management.•. Merchant and supplier team management.• Sketches and user insights in all projects.• Budget and forecast responsibility. • Planning and implementing user tests, reporting and KPI definitions.

Oslo

Overall strategic planning for customer portfolio and budget responsibility. • Strategic and creative management. Development of products, including communication platforms, identity and values, both for entrepreneurs and startup companies as well as established organizations and strong brands. Launched among others Kinoklubb by Filmweb, including integrated campaigns, and strategic communication platform for HD Solskjerming (Kjells markiser/ Fasadeprodukter), including SoMe communication plan and relaunch of web pages. Relaunch of web pages and communication platform for EFI (eCom supplier).• Team and project management with designers, web developers and performance marketing department for implementing, tracking and reporting of campaigns.• Focus on sales and development of agency and customer portfolio. Among customers are Nets, TV2, Filmweb, Idun, ASKO, Mestergruppen, Egmont and Sørenga.o Customer relationship building.o Gained four extensive client agreements.

Oslo-Området, Norge

Responsible for relaunch of the film channels in Viasat Norway in 2012. Including the whole process from strategic planning across the Nordic countries with brand positioning and to execution and further development.• Solid introduction and acceptance in the market: stabile increase in brand track compared to biggest competitor.• 3 extensive digital campaigns with an appr. conversion rate of 20% each.• Product responsible for the channels throughout the value chain. Brand Manager role within Nordic product responsibility and working with HQ product team and scheduling. Project management.• Local Brand strategy project with Viasat's exclusive products (Viasat Premium). Strategy and implementing.• New strategic initiative executed in 2012/13 within digital content marketing and social engagement with two extensive productions during the film festival in Cannes and Amanda with a total PR value of respectively 6 MSEK and 2,5 MNOK.• Development of overall marketing plans, presence in SoMe and other digital platforms, including budget and result responsibility. • Working closely with sales department (Viasat DTH platform and 3. party distributors, IPTV / cable), agencies and Viaplay (MTG’s streaming service).

Oslo-Området, Norge

Product responsible for Viasat's content products including sports, documentary and film channels, including online streaming. Additionally, product responsibility for Viasat channel packages for sales on Viasat's satellite platform (DTH) and for sales toward distribution partners through cable and IPTV. • Point of contact toward Pay TV and 3rd Party Department in London and technical team regards product development.• Relaunch of sports, film and documentary channels and launch of Viasat’s first streaming service, ViasatOnDemand, including relaunch of the same service to Viaplay (viaplay.no).• Development of communication” above the line” and campaign solutions, 1:1 and media strategy, including digital channels. • Team work with media agency, advertising agencies and distribution partners. Project management.

Oslo-Området, Norge

Product responsible of own portfolio of cartoons throughout the value chain, with budget and revenue responsibility.• Development of marketing plans for the portfolio including campaign solutions, marketing and sales activities and media strategy. • Responsible for budget and revenue of respectively 3MNOK and 20 MNOK.• Tracking and follow up on results and reporting in different tools.• Gained increased sales of appr. 15 % per week (both subscription and in store sales).• Nordic Brand Manager Role with main responsibility in Norway (guidelines for the Nordic countries). • Product development and launches.• Cooperation and initiating activities with sales / Bladcentralen AS (in store / retail). • Team work with design, editors and agencies. Project management.

Oslo-Området, Norge

Market research; Manager of the department of data collection. Turned a department from negative to positive results by efficient financial management.• Responsible for a team of 20 interviewers. Development and recruiting of interviewers. • Project management with budgeting, cost estimating, sales of projects internally and externally.• Producing analysis reports for managers and management group. • Moderating in depth interviews.• Among client portfolio were Esthetique, Flytoget, Gardemoen, Gilde og Prior.

Oslo-Området, Norge

A quality reform project with the implementation of the first digital register of lecturers centrally affiliated the schools of BI. • Development of the register from design and registration of data. • Reporting and evaluation of the process.

Oslo-Området, Norge

Supervisor for the administration within a service team and lecturer center.• Guidance of lecturers and students.• Administrative work and projects.

Oslo-Området, Norge

Market research. Started with market research by phone but was quickly promoted to personal interviewer (in depth interviews).• Recruitment of respondents and execution of the interviewing process. • Worked with big clients with strong brands as Flytoget, Oslo Lufthavn Gardemoen, Gilde and Prior. • Reporting and analysis. Project assistant for department manager.

Moss

Full time substitute teacher with responsibility for planning, teaching, evaluation and grading in German 8th grade. Substitute teacher in all subjects at all levels.

Master In Marketing Management, International Marketing, 1,5

Specialization within Brand Building Management and Globalization. Master theme:”Standardized versus customized international marketing.

Høyskolekandidat Økonomi, Bedriftsøkonomi

Grunnkurs Markedsøkonomi, Markedsføring/Markedsledelse