Therese Wemnér Email & Phone Number

Malmö, Skåne County, Sweden

My responsibilities include a team of Pre-Sales and Technical Program Managers while contributing to organizational maturity through project management and process development, and I also play an active role in project execution.

Copenhagen, Capital Region, Denmark

- Country Marketing Manager for If Denmark.- Led a cross-functional team (while being very operational myself) of CRM specialist, web manager, UX designer, copywriter, graphic designer, SEM specialist and digital marketer with the purpose of generating leads.- Part of Nordic management team for Performance Marketing.

Copenhagen, Capital Region, Denmark

- Led a cross-functional team (while being very operational myself) of CRM specialist, web manager, UX designer, copywriter, graphic designer, SEM specialist and digital marketer with the purpose of generating leads.- Chapter Lead for a team of digital marketers in Finland and Denmark

Copenhagen, Capital Region, Denmark

- Change agent in large agile transformation (educating, coaching & guiding)- Product Owner for frontrunner squad in Denmark responsible for lead generation

Copenhagen Area, Capital Region, Denmark

- Led a team of marketing and creative colleagues, responsible for launching a new brand positioning with the purpose of building the If brand and attracting customers to If. - Part of the management teams in the local Private Denmark business unit as well as the Nordic Marketing department (matrix organization).

Malmo, Sweden

Developed and executed brand strategy for the seafood brand Abba as well as overall responsible for the Kalles brand.- Developed a higher purpose and a clearer positioning for both the Abba and Kalles brands.- Monitored sales development and worked closely with category and sales colleagues to plan necessary actions.- Partnered with the Norwegian Seafood.

Malmo, Sweden

Developed and executed brand strategy for the seafood brand Abba.- Led a revitalization project of the herring assortment with new design, relaunch of old products with updated recipes and new products added to the assortment.- Contributed in developing a new communication platform including the full Abba assortment to encourage more frequent fish.

Aarhus, Denmark

Expansion of the Arla brand within the milk category with focus on the South East Asia (SEA) region. - Bangladesh: relaunched the market leading Arla Dano milk brand.- Philippines: launched the Arla brand through a range of UHT milks.- Conducted consumer and market research in Myanmar and Indonesia to assess market entry potential.- Led the project of.

Aarhus, Denmark

Developed and executed brand strategy for the global speciality cheese brand Castello.- Daily contact to global agencies and closely supporting and challenging local market colleagues across the world to secure successful implementation of the global strategy. - Contributed to the development of a new brand positioning incl. consumer research across core.

Aarhus, Denmark

Contributed to the development of a new brand communication platform for global specialty cheese brand Castello. This initiative marked the brand's first global communication effort, involving extensive collaboration and feedback with agencies and international colleagues.

Stockholm, Sweden

3rd graduate position: Worked in the Swedish marketing department as asst. brand manager for the "Arla Ko" brand. Work tasks and responsibilities including project manager for Arlagårdarnas Betessläpp 2010, various sponsor events and assisting in NPD projects and other ad hoc projects.

Dubai, United Arab Emirates

2nd graduate position: Worked in Dubai (for the UAE, Oman, Qatar markets) with marketing and sales assignments. I.e. product management; BTL activity development and execution, product launches, sales analysis, sales training etc.

Aarhus, Denmark

1st graduate position: Worked in Aarhus for the Nordic supply chain organization with project which purpose was to reduce complexity.

Beijing City, China

Performed the master thesis studies at SEMC in Beijing, working on a business case in the field of supply chain and warehouse management in China.

Malmo, Sweden

Master Of Science, Technology Management

Activities and Societies: Technology Management Studenterna, Lund China Business TourA Master in Technology Management includes business.

Master Of Science, Mechanical Engineering

Activities and Societies: Involved in various activities, i.e. event planning and execution promoting the Engineering programmes targeting.