Therese-Heather F. Belen

Therese-Heather F. Belen Email and Phone Number

GVP, Enterprise Architecture @ Zeta Global
New York, NY, US
Therese-Heather F. Belen's Location
New York, New York, United States, United States
Therese-Heather F. Belen's Contact Details

Therese-Heather F. Belen personal email

About Therese-Heather F. Belen

Analytics and media strategy professional focused on delivering data-driven brand value with 19 years of media experience holding an academic background in social sciences specialising in measuring value in user behaviours in online environments. Known for a strong professional track record in developing curious, self-sufficient, collaborative, and creative teams skilled at driving business marketing and strategy management for brand-direct clients and media agencies to create actionable campaign insights and in-depth analysis to enhance marketing roadmaps using multiple quantitative and qualitative research methodologies. Extracurricular interests include rowing, dog rescue, mentoring, international travel, and mental health advocacy.

Therese-Heather F. Belen's Current Company Details
Zeta Global

Zeta Global

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GVP, Enterprise Architecture
New York, NY, US
Website:
zetaglobal.com
Employees:
7
Therese-Heather F. Belen Work Experience Details
  • Zeta Global
    Gvp, Enterprise Architecture
    Zeta Global
    New York, Ny, Us
  • Zeta Global
    Gvp, Enterprise Architecture
    Zeta Global Apr 2024 - Present
    New York, New York, Us
  • Zeta Global
    Gvp, Strategy Solutions
    Zeta Global Apr 2023 - Apr 2024
    New York, New York, Us
  • Zeta Global
    Vp, Strategy Solutions
    Zeta Global Jul 2021 - Apr 2023
    New York, New York, Us
  • Zeta Global
    Senior Director, Analytics And Strategy
    Zeta Global May 2019 - Jul 2021
    New York, New York, Us
  • Sizmek
    Director, Analytics And Media Strategy (Formerly Rocket Fuel)
    Sizmek Oct 2017 - Apr 2019
    New York, Ny, Us
    Sizmek is the largest independent buy-side advertising platform that creates impressions that inspire. In the digital world, creating impressions that inspire is vital to building meaningful, long-lasting relationships with your customers. Sizmek provides powerful, integrated solutions that enable data, creative, and media to work together for optimal campaign performance across the entire customer journey. Our AI-driven decisioning engine can identify robust insights within data across the five key dimensions of predictive marketing—campaigns, consumers, context, creative, and cost. We bring all the elements of our clients’ media plans together in one place to gain better understanding for more meaningful relationships, make every moment of interaction matter, and drive more value across the entire plan. Sizmek operates its platform in more than 70 countries, with local offices in many countries providing award-winning service throughout the Americas, EMEA, and APAC, and connecting more than 20,000 advertisers and 3,600 agencies to audiences around the world.
  • Rocket Fuel Inc.
    Senior Manager, Professional Services And Analytics
    Rocket Fuel Inc. Sep 2014 - Sep 2017
    Redwood City, Ca, Us
    Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Customers use Rocket Fuel's Advertising That Learns ® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to groceries to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL."
  • 33Across Inc.
    Associate Director, Publishing Analytics And Business Intelligence
    33Across Inc. Jan 2014 - Aug 2014
    Ny, Ny, Us
    _Responsible for leading publisher analytics & business development for 33Across's direct response, social referral targeting, and mobile/tablet solutions_Developed executive and operational intelligence dashboards on performance, revenue, and forecasting_Identified and implemented efficient processes in company data quality and management, including internal, programmatic, and third-party sources.33Across is a global advertising technology start-up. Over 1 million publishers and 450+ Fortune 1000 marketers rely on 33Across’ Intent Modeling Solutions™ technology and predictive systems. Reaching over 1 billion users, 33Across processes tens of thousands engagement, influence and interest actions that surround brands each second.
  • Federated Media Publishing, Inc.
    Senior Manager, Business Analytics
    Federated Media Publishing, Inc. Aug 2011 - Oct 2013
    San Francisco, Ca, Us
    _ Oversaw digital and social insights and site analytics for both internal teams and clients-direct, as well as overseeing advertising effectiveness and optimization research to guide the development of Federated Media's programmes and campaigns._ Functioned as the primary analytics consultant for all pre-sales and sale processes in shaping KPIs, as well as the primary consultant on all client data requests._ Specialised in traffic and engagement optimizations, forecasting, content strategy operations, editorial and UI strategy, multivariate testing, benchmarking, and revenue projection._ Executed Nielsen Online Brand Effectiveness Studies to provide brand lift in-campaign optimizations and tracking of product and partner performance. Also consulted on the effective implementation of client-executed brand studies.Federated Media Publishing powers the best of the independent web. A native digital company, FM combines the best-in-class ad solutions and engagement of a premium media company with the reach of a world class network.
  • Envision Emi
    Faculty Advisor
    Envision Emi Jun 2009 - Jul 2011
    Vienna, Va, Us
    Facilitated global and national leadership skills seminars for the Congressional Youth Leadership Council, hosting groups of 200-400 high-achieving scholars from the U.S. and 100 foreign countries.
  • Mww
    Researcher, Media Measurement Group
    Mww Oct 2007 - Jun 2009
    New York, Ny, Us
    _Produced qualitative and quantitative reputation analysis in corporate communications for clients including Nikon, Samsung, and The Related Companies.
  • Echo Research
    Researcher, Public Relations And Corporate Communications
    Echo Research May 2005 - Jun 2009
    Guildford, England, Gb
    _Produced qualitative and quantitative analysis for PR agencies and corporate communications teams to support strategic efforts in determining media allocations and relations. _Monitored and evaluated corporate reputation through media and press release measurement for clients including Pfizer, Novartis, Stanford University, PricewaterhouseCoopers, JPMorgan, and the United Nations
  • New York Magazine
    Photographer
    New York Magazine Jun 2006 - Dec 2007
    New York, Ny, Us
    Contract photographer, specialised in food, restaurant, and tourism photography

Therese-Heather F. Belen Skills

Digital Media Social Media Research Analytics Data Analysis Editing Social Networking Google Analytics Social Network Analysis Blogging Comscore Networking Content Strategy Science Market Research Policy Omniture Leadership Studies Event Management Doubleclick Excel Dashboards Site Catalyst Adobe Report Builder Adobe Discover Laboratory Skills Nielsen Adeffectiveness Vizu Brand Research Studies

Therese-Heather F. Belen Education Details

  • University Of Oxford
    University Of Oxford
    Oxford Internet Institute
  • New York University
    New York University
    New Media Technology Studies And Computer Science
  • Hunter College
    Hunter College
    Post-Baccalaureate Pre-Medical Studies

Frequently Asked Questions about Therese-Heather F. Belen

What company does Therese-Heather F. Belen work for?

Therese-Heather F. Belen works for Zeta Global

What is Therese-Heather F. Belen's role at the current company?

Therese-Heather F. Belen's current role is GVP, Enterprise Architecture.

What is Therese-Heather F. Belen's email address?

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What is Therese-Heather F. Belen's direct phone number?

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What schools did Therese-Heather F. Belen attend?

Therese-Heather F. Belen attended University Of Oxford, New York University, Hunter College.

What are some of Therese-Heather F. Belen's interests?

Therese-Heather F. Belen has interest in Technology And Medicine, History Of Science, New York University, New York City, Flying, Rock Climbing, Rowing (Sweeps And Sculling), Croquet, Hiking, University Of Oxford.

What skills is Therese-Heather F. Belen known for?

Therese-Heather F. Belen has skills like Digital Media, Social Media, Research, Analytics, Data Analysis, Editing, Social Networking, Google Analytics, Social Network Analysis, Blogging, Comscore, Networking.

Who are Therese-Heather F. Belen's colleagues?

Therese-Heather F. Belen's colleagues are Sudheer Ulisetti, Khushi Singh, Salma Shaik, Konstantin Tsoy, Shubhranshu Barnwal, Jill Mcglinchey, Seshu Giri.

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