Therese-Heather F. Belen Email and Phone Number
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Analytics and media strategy professional focused on delivering data-driven brand value with 19 years of media experience holding an academic background in social sciences specialising in measuring value in user behaviours in online environments. Known for a strong professional track record in developing curious, self-sufficient, collaborative, and creative teams skilled at driving business marketing and strategy management for brand-direct clients and media agencies to create actionable campaign insights and in-depth analysis to enhance marketing roadmaps using multiple quantitative and qualitative research methodologies. Extracurricular interests include rowing, dog rescue, mentoring, international travel, and mental health advocacy.
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Gvp, Enterprise ArchitectureZeta GlobalNew York, Ny, Us -
Gvp, Enterprise ArchitectureZeta Global Apr 2024 - PresentNew York, New York, Us -
Gvp, Strategy SolutionsZeta Global Apr 2023 - Apr 2024New York, New York, Us -
Vp, Strategy SolutionsZeta Global Jul 2021 - Apr 2023New York, New York, Us -
Senior Director, Analytics And StrategyZeta Global May 2019 - Jul 2021New York, New York, Us -
Director, Analytics And Media Strategy (Formerly Rocket Fuel)Sizmek Oct 2017 - Apr 2019New York, Ny, UsSizmek is the largest independent buy-side advertising platform that creates impressions that inspire. In the digital world, creating impressions that inspire is vital to building meaningful, long-lasting relationships with your customers. Sizmek provides powerful, integrated solutions that enable data, creative, and media to work together for optimal campaign performance across the entire customer journey. Our AI-driven decisioning engine can identify robust insights within data across the five key dimensions of predictive marketing—campaigns, consumers, context, creative, and cost. We bring all the elements of our clients’ media plans together in one place to gain better understanding for more meaningful relationships, make every moment of interaction matter, and drive more value across the entire plan. Sizmek operates its platform in more than 70 countries, with local offices in many countries providing award-winning service throughout the Americas, EMEA, and APAC, and connecting more than 20,000 advertisers and 3,600 agencies to audiences around the world. -
Senior Manager, Professional Services And AnalyticsRocket Fuel Inc. Sep 2014 - Sep 2017Redwood City, Ca, UsRocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Customers use Rocket Fuel's Advertising That Learns ® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to groceries to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." -
Associate Director, Publishing Analytics And Business Intelligence33Across Inc. Jan 2014 - Aug 2014Ny, Ny, Us_Responsible for leading publisher analytics & business development for 33Across's direct response, social referral targeting, and mobile/tablet solutions_Developed executive and operational intelligence dashboards on performance, revenue, and forecasting_Identified and implemented efficient processes in company data quality and management, including internal, programmatic, and third-party sources.33Across is a global advertising technology start-up. Over 1 million publishers and 450+ Fortune 1000 marketers rely on 33Across’ Intent Modeling Solutions™ technology and predictive systems. Reaching over 1 billion users, 33Across processes tens of thousands engagement, influence and interest actions that surround brands each second. -
Senior Manager, Business AnalyticsFederated Media Publishing, Inc. Aug 2011 - Oct 2013San Francisco, Ca, Us_ Oversaw digital and social insights and site analytics for both internal teams and clients-direct, as well as overseeing advertising effectiveness and optimization research to guide the development of Federated Media's programmes and campaigns._ Functioned as the primary analytics consultant for all pre-sales and sale processes in shaping KPIs, as well as the primary consultant on all client data requests._ Specialised in traffic and engagement optimizations, forecasting, content strategy operations, editorial and UI strategy, multivariate testing, benchmarking, and revenue projection._ Executed Nielsen Online Brand Effectiveness Studies to provide brand lift in-campaign optimizations and tracking of product and partner performance. Also consulted on the effective implementation of client-executed brand studies.Federated Media Publishing powers the best of the independent web. A native digital company, FM combines the best-in-class ad solutions and engagement of a premium media company with the reach of a world class network. -
Faculty AdvisorEnvision Emi Jun 2009 - Jul 2011Vienna, Va, UsFacilitated global and national leadership skills seminars for the Congressional Youth Leadership Council, hosting groups of 200-400 high-achieving scholars from the U.S. and 100 foreign countries. -
Researcher, Media Measurement GroupMww Oct 2007 - Jun 2009New York, Ny, Us_Produced qualitative and quantitative reputation analysis in corporate communications for clients including Nikon, Samsung, and The Related Companies. -
Researcher, Public Relations And Corporate CommunicationsEcho Research May 2005 - Jun 2009Guildford, England, Gb_Produced qualitative and quantitative analysis for PR agencies and corporate communications teams to support strategic efforts in determining media allocations and relations. _Monitored and evaluated corporate reputation through media and press release measurement for clients including Pfizer, Novartis, Stanford University, PricewaterhouseCoopers, JPMorgan, and the United Nations -
PhotographerNew York Magazine Jun 2006 - Dec 2007New York, Ny, UsContract photographer, specialised in food, restaurant, and tourism photography
Therese-Heather F. Belen Skills
Therese-Heather F. Belen Education Details
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University Of OxfordOxford Internet Institute -
New York UniversityNew Media Technology Studies And Computer Science -
Hunter CollegePost-Baccalaureate Pre-Medical Studies
Frequently Asked Questions about Therese-Heather F. Belen
What company does Therese-Heather F. Belen work for?
Therese-Heather F. Belen works for Zeta Global
What is Therese-Heather F. Belen's role at the current company?
Therese-Heather F. Belen's current role is GVP, Enterprise Architecture.
What is Therese-Heather F. Belen's email address?
Therese-Heather F. Belen's email address is th****@****ail.com
What is Therese-Heather F. Belen's direct phone number?
Therese-Heather F. Belen's direct phone number is +191480*****
What schools did Therese-Heather F. Belen attend?
Therese-Heather F. Belen attended University Of Oxford, New York University, Hunter College.
What are some of Therese-Heather F. Belen's interests?
Therese-Heather F. Belen has interest in Technology And Medicine, History Of Science, New York University, New York City, Flying, Rock Climbing, Rowing (Sweeps And Sculling), Croquet, Hiking, University Of Oxford.
What skills is Therese-Heather F. Belen known for?
Therese-Heather F. Belen has skills like Digital Media, Social Media, Research, Analytics, Data Analysis, Editing, Social Networking, Google Analytics, Social Network Analysis, Blogging, Comscore, Networking.
Who are Therese-Heather F. Belen's colleagues?
Therese-Heather F. Belen's colleagues are Sudheer Ulisetti, Khushi Singh, Salma Shaik, Konstantin Tsoy, Shubhranshu Barnwal, Jill Mcglinchey, Seshu Giri.
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