Therese Lang Email & Phone Number

Portland, Oregon Metropolitan Area

Develops strategic communications plans and provides ongoing communication guidance and recommendations to organizations including corporate strategy, reputation management, crisis communication counsel, public affairs, legislation and policy issues. Manages public relations efforts for clients. Establishes key messages for various audiences. Formulates strategy and positioning. Disseminates client news and information. Plans and executes events and press briefings. Conducts media relations (proactive pitching and seeding stories) with placements in top-tier international, national, regional and local media valued in the millions of dollars. Serves as spokesperson on behalf of clients. Provides on-camera and print media interviews. Develops relationships with key media influencers and journalists, and manages reputations and public perceptions of clients. Highlights include:-Served as a media relations consultant on the Interstate Bridge Replacement (IBR) program; created actionable strategies and tactics for the 2024 public relations plan; contributed to the crisis communications plan; conducted national media relations for the project.- Advised a prominent Willamette Valley winery through litigation and managed their media relations around the issue.- Provided effective communication leadership to the Governor Kitzhaber’s Oregon Prosperity Initiative project.- Led media relations efforts on behalf of Brink Communications for Ryno Motors' new product introduction (one-wheel electric scooter), successfully securing a segment on The Today Show and media placements in the New York Times, Wired Magazine, The Verge (online), Popular Science, and Business Insider.

Vancouver, Washington, United States

Directed the communications and integrated marketing/branding strategies for the port. Created and implemented the strategic communications plan. Led the communication team in media & public relations, events & community engagement, marketing & branding, digital strategy (social media) & web initiatives; functioned as a trusted communications & reputation advisor/partner to the executive team, including for the Board of Commissioners. Provided counsel for new business opportunities and public policies. Served as the port’s primary spokesperson, stakeholder liaison and media relations lead. Managed department budget ($2M) and outside contractors. Highlights of accomplishments include, but not limited to:- Directed port messaging and framing for crises, issues and other controversial activities; provided rapid media response for feature stories, several contentious issues and emergencies, including litigation.- Wrote materials including talking points, speeches, op-eds, press releases, content for newsletters, blogs and social media. - Attained media coverage in national, local and national trade outlets, including The Columbian, Seaports (AAPA), Marine News and others. Strong media contacts with marine/transportation publications.- Provided reputational and crisis communications counsel, positioned executives as thought leaders, crafted the annual strategic communication and marketing plan, advanced strategic programs and policies with measurable outcomes and influenced audiences (community) through education, engagement and informational activities.- Engaged with key policymakers and stakeholders (Governor Inslee, Rep. Jamie Herrera-Beutler, Rep. Peter DeFazio) on port initiatives including environmental issues, economic development and the Terminal 1 project.

Eugene, Oregon

Led communication and public relations efforts. Developed corporate/branding communications strategies and provided crisis communication leadership, enabling effective communication between the organization, stakeholder agencies, and both news media outlets and the general public. Communicated critical information effectively, writing press releases and preparing information for distribution. Speech drafting, arranged interviews for leadership, and response to media outlet requests. Highlights include:- Member of the LTD management team, assumed responsibility for developing, creating, and writing the public information program for the launch of the largest public works project in Eugene in over 10 years ($100M), ultimately resulting in doubling the ridership in W. Eugene.- Led the ongoing public information communication for the highly controversial extension of the EmX Bus Rapid Transit line into west Eugene, originally met with incredible community resistance due to impact on businesses along the new route.- Coordinated and held a series of EmX campaign events over the summer leading up to the launch in September highlighting benefits. These events, combined with a proactive media relations effort, social media outreach and visible marketing efforts.- In conjunction with events, nurtured media relations to bolster the project and pre-emptively wrote and submitted feature stories and press releases to TV, radio and print regarding the public art installed along the route, ADA route access, and several stories about prominent elected officials taking test rides along the new route. This effort generated more than 50 earned media placements. - Positive public relations metrics were measured and proven by demonstrated numbers of attendance at public roll out events, the amount of positive news coverage, the low numbers of confused riders, and the high community support and ridership along the route.

Portland, Oregon Metropolitan Area

Develops strategic communications plans and provides ongoing communication guidance and recommendations to organizations including corporate strategy, reputation management, crisis communication counsel, public affairs, legislation and policy issues. Manages public relations efforts for clients. Establishes key messages for various audiences. Formulates strategy and positioning. Disseminates client news and information. Plans and executes events and press briefings. Conducts media relations (proactive pitching and seeding stories) with placements in top-tier international, national, regional and local media valued in the millions of dollars. Serves as spokesperson on behalf of clients. Provides on-camera and print media interviews. Develops relationships with key media influencers and journalists, and manages reputations and public perceptions of clients. Highlights include:- Advised a prominent Willamette Valley winery through litigation and managed their media relations around the issue.- Provided effective communication leadership to the Governor Kitzhaber’s Oregon Prosperity Initiative project.- Led media relations efforts on behalf of Brink Communications for Ryno Motors' new product introduction (one-wheel electric scooter), successfully securing a segment on The Today Show and media placements in the New York Times, Wired Magazine, The Verge (online), Popular Science, and Business Insider.

Portland, Oregon Area

Led public communication and media relations efforts for the Portland Beavers baseball team, NEEA’s BetterBricks, and Martin Hospitality. Oversaw day-to-day management of client accounts, including managing budgets and developing junior staff. Conducted deep market research, including qualitative and quantitative methods, and performed ongoing and post-campaign measurement and tracking (analytics) for ROI.

Bs, Communications

Master'S Degree, Communication Studies