As the Principal Architect of Entheology Project, I leverage Natural Language Processing (NLP) and machine learning to harness Entheogenic wisdom for mental well-being and harm reduction. My mission: foster informed dialogue, encourage research, and advocate for the evidence-based use of these substances as catalysts for self-discovery and therapeutic change.1. **Vision Engineering**: I shape our mission and strategic objectives, fortifying our position as a leading authority in the domain of entheogens.2. **NLP-Driven Education**: I oversee the creation and wide dissemination of educational resources, using NLP to engage diverse audiences about the potential benefits, risks, and responsible application of entheogens.3. **AI-Enhanced Engagement**: I use advanced language models to foster relationships with stakeholders, encouraging collaboration, knowledge exchange, and raising awareness about entheogens' role in mental health and well-being.4. **Advocacy and Policy Influence**: Using advanced language models' persuasive capabilities, I drive advocacy efforts promoting data-driven policy and regulation related to entheogens, combating stigma and misconceptions.5. **AI-Integrated Management**: I integrate machine learning tools into our operations, managing governance, financial planning, and daily activities, ensuring transparency, accountability, and sustainable progression.6. **Resource Development**: Using NLP and predictive algorithms, I secure resources from diverse sources to support our mission and initiatives, facilitating our growth and reach. Together, we're demystifying the world of entheogens, transforming understanding, and shaping a future where their therapeutic potential is fully recognized, responsibly used, and universally accessible.

High Love advises confectionery startups. Some of our core competencies include:-Bean-to-bar chocolate manufacturing-Hydrocolloid (gummy) formulation-Fruit-body extraction-Go to market strategy-Security & Compliance-Technology-Operations

Mobile adtech and monetization platform. Responsible for serving the advertiser and iterating an ad platform offering high quality install and app store visibility solutions utilized by hundreds of leading game developers.• Developed a device retargeting/re-engagement MVP to boost eCPM and CVR.• Managed multiple demand ingestion feeds working with companies like Axonite to unify demand ingestion APIs, auto-approve offers according to key business rules and boost daily revenue through mediation.• Worked with stakeholders to create a vision for emerging products and services that connect people to mobile apps.• Managed an agile product life-cycle, strategized and created value/vision for products.• Worked closely with the Sales, Marketing, Support and other Product Management team members to develop the necessary tools to optimize advertiser’s campaign performance.

Mobile adtech and monetization platform. Hired to do a root-cause analysis on a major financial discrepancy.• Discovered an API mis-integration saving the organization over $500K in billing disputes.• Worked with companies like Google to enable their internal third party tracking which resulted in winning a $2MM+ opportunity.• Enabled the automation of gambling offers ($4MM+ value).• Replaced unscalable reporting API with a new OAuth reporting API and later rolled in existing reports.• Worked as a technical liaison between the company and third party attribution partners such as Tune, Kochava, Localytics, Adjust, AppsFlyer, Apsalar, Flurry and Google Analytics.• Managed multiple parallel agile projects with the engineering team and other cross-functional team.

Display advertising / ad server management. Initially contracted to create the product support SLA for the eBay’s Dynamic Ad Platform (DAP) ad-server. • Worked with internal marketers to implement upper-funnel strategic branding campaigns and lower-funnel retargeting campaigns. • Supported stakeholders worldwide to optimize ad content in order to strategically increase conversions. • Later promoted to Product Manager for the implementation of a machine learning version of DAP (mDAP).• Managed tags, data collection, tracking, audience segmentation and targeting using Oracle Bluekai.• First to enable the collection of user behavior data from the eBay.com mobile site.• Product management tasks included managing product backlog, prioritization, roadmapping, sprint grooming, planning & retro using Jira.• Created documentation for tiered support policies and procedures.• Formulated group SLA and kept score against its requirements.• Worked with developers to implement product scoring/placement models.• Worked with marketers to establish lookalike modeling for strategic upper funnel branding campaigns.• Supported eBay groups and partners to collect site data and working with DSPs to ensure continuity of data collection.• Worked with stakeholders and developers to overhaul entire ad platform and introduce machine learning.• Supported integration of persistent user identification (UUID) using device fingerprint (DFP).

Online wholesale marketplace targeting mobile phone repair shops.• Created a B2B marketplace selling iPhone replacement screens from a Soma apartment.• Designed and branded website and all marketing collateral using Adobe CS.• Prospected cell phone repair shops nationwide using Google, Amazon, and Facebook.• Engaged and retargeting customers using the Shopify ecommerce platform.• Integrated with Amazon and eBay APIs to generate sales and a SAAS platform to automate logistics.• Generated over $275,000 in 9 months with a 18% net margin.• Case study below.

Contracted to solve a major search relevancy issue with the internal Kaiser search engine.• Worked with the development team to do a root cause analysis regarding low SRP relevance. • Analyzed web traffic data and assessed key metrics to identify problem areas.• Analyzed term frequency, weighting, stemming and dictionary configuration of existing search algorithms in order to discover user intent.• After understanding the user only wants KP.org results, the data pollution was resolved by removing irrelevant RSS feeds.

Contracted to create, launch and manage an IT Security awareness campaign in order to come back into HIPAA compliance.• Directly worked with the CISO regarding HIPAA compliance issues affecting over 16,000 faculty and staff members. • Worked with agencies, graphic designers and offshore developers to implement a multi-channel IT security awareness campaign.• Brainstormed and developed topics related to IT security into the campaign, such as theft and loss, DMCA violations, ePHI, viruses, adware, malware and secure disposal. • Worked with university video production team to produce a series of educational videos covering IT security topics that vary by month.• Produced monthly campaign reports for the CISO to monitor campaign effectiveness.• Inspired UCSF to create a vendor sponsorship program that raised over $30K in funds its first month. • Executed a social media and web campaign that attracted hundreds of registrations the first week of launch. • Increased campaign awareness with press releases, print media, giveaways, grand prize drawings and virtual rewards.• Planned and executed a monthly IT security awareness campaign that brought the University back into HIPAA compliance. • Program was adopted by medical universities nationwide.• There were zero IT security related threats during my contract.

Founder of a creative B2B digital agency that managed strategic planning, web development, software engineering, multimedia development, SEO and hosting.• Led a team of 11 designers and developers, managed technical and creative projects.• Responsible for operations, project management, consulting, e-commerce, payment partner integrations and accounting.• Transformed many companies through SEO campaigns in top 10 SRP positions.• Built Unicart, an early pre-Shopify B2B ecommerce SAAS platform that expanded the reach of many companies.• Built a continuing education portal for employees of Affiliated Computer Systems (ACS).• Created digital content for fortune 1000 companies such as ACS, Ericsson and Nortel.

Started the first brick and mortar DJ supply shop in the nation.• Bootstrapped a brick and mortar retail location selling professional audio gear to local DJs. • Transitioned to paper catalog mail order in 1993 and then created one of the first e-commerce websites in 1995.• Was responsible for managing employees, purchasing, inventory control, supply chain management, marketing and day-to-day operations.• Started with one employee and grew sales by 400% annually using a national direct mail campaign targeting disc jockeys and eventually expanded into e-Commerce.• Managed and motivated a team of eight sales people using incentivized sales.