Ecommerce Merchandising Manager
CurrentMy role involves overseeing the digital merchandising function for a diverse product portfolio on various online platforms. The focus is on enhancing product pages and storefronts to improve organic search results, rankings, customer conversions, and profitable sales. I collaborate with three operating companies under the organization, involving tasks such as managing the digital product catalog, optimizing content, pricing, and promotional strategies. My responsibilities also include staying informed about industry trends, conducting competitive research, and generating reports to track and improve digital key performance indicators (KPIs). Collaboration with marketing teams and digital marketing initiatives is crucial for success in the digital space.