Robin Sanchez Email & Phone Number

Grand Rapids, MI, US

Kentwood, MI

• Lead continued development of 7 managers and 60 staff members of total store operations and merchandising execution throughout $11.0 mil store by coaching to brand processes and standards. Led store to profitable after.
• Drive sales and profit results by leading Innovative Selling Model. Improved weekly pricing results +38 points to exceed KPI expectations.
• Drive store profitability by increasing RTV compliance. Moved results +10 pts.
• Drive store profitability through sell through results. Increased sell through rate to perform +2 pts above volume group through signing strategies and pricing execution.
• Drive in-store and Omni customer experience KPI. 100 Omni Score.
• Drive omni results through fulfillment and curbside execution. Led operations scorecard to profitable.

United States

This is a social media influencer program, where I was interviewed and chosen to represent Macy’s at the top tier of the program. I am required to actively post and engage on my social media to meet specific requirements. Approximately 30 colleagues nationwide are chosen.for the top tier.

Kentwood, MI

• Recruited by Senior District Leader to lead 8 beauty managers, 1 jewelry manager and 30 staff members to drive $9.0M sales volume for store destination businesses.
• Overhauled and trained team on Women’s Shoe operations and merchandising standards. Made sales plan for the first time in 6 years.
• Analyzed reports to develop comprehensive business strategies to ensure profitability for in-store and omni metrics. Utilized business strategy to organize an event, which profited $10K over LY
• Turned critical beauty business around to achieve growth over Sales plan by 40% in first year, with continued double digit growth.
• Initiated culture of customer driven experiences, which positively impacted customer engagement and bottom line sales performance. Plan and Execute $1.5M in events each year
• Hired top talent and applied high-level service culture, which increased brand sales by $15K in one month

Michigan, United States

• Led 11 Estee Lauder Beauty Managers and 32 staff members to deliver $3.5M of multi-unit locations for Michigan and Indiana BonTon Stores.
• Increased total sales volume by $375K with consistent growth and beating company trend year after year.
• Increased profitability by using top door event strategy, which resulted in overall sales growth of +5% and winning market share in top 4 priority doors.
• Increased profitability with 3 category growth strategy focusing on Skin Care, Make-up and Frgrance results.
• Analyzed sales performance to identify key category trends then formed strategy to drive Foundation sales to +10%, beating company by 8 points, impacting overall bottom line.
• Instituted certification initiative raising certified consultants from 22% to 92%, driving skin care sales +15%

• Exceeded sales goals to rapidly advance through 5 promotions to top level of company during first quarter
• Simplified onboarding to speed duplication, which multiplied marketplace by $2.5M within first year
• Built global sales force of 362 Distributors through warm and cold contacting, networking and referrals
• Generated over 1200 global customers by conveying key product benefits, listening then linking customer needs to product benefits, overcoming objections and closing the sale
• Produced 3 Presidential Sales Directors, 8 National Sales Directors, and 63 Regional Sales Directors within first two years

Facilitated and lead Cosmetic training for new Beauty Consultants. Educated and trained on product knowledge, service behaviors to drive sales, and recruiting skills to develop their sales force. 75% conversion rate of new consultants placing inventory orders (goal of 50%)

• Promoted 8 times in first 4 years to become the #1 sales team in Michigan
• Built national sales force of 159 Consultants through warm and cold contacting, networking and referrals
• Exceeded monthly sales goals with a focus on growing directors and loyal clientele to earn car title
• Trained Sales Consultants on business strategies, speeding duplication, and sky-rocketed to Top Producing team in the company
• Produced 1 Senior Sales Director, and 7 Sales Directors in first 4 years

Okemos, Lansing, And Kentwood

Responsible for modeling, upholding and training on the highest level of Paragon's fine dining service standards.