Michael Therrien Email & Phone Number

Seattle, Wa, Us

New York, Ny, Us

As Chair of the ANA’s AI Marketing Committee, I help lead conversations on how artificial intelligence is transforming marketing. This group brings together industry leaders to share ideas, best practices, and strategies for using AI to drive creativity, efficiency, and growth. With a global marketing background, I’m passionate about helping organizations use AI effectively and responsibly to shape the future of our industry.

New York City, New York, Us

I lead a team creating content to help our customers understand how to engage Kyndryl to meet their most pressing needs — no fluff; just clear, strategic assets to compel action. My goal is to build a highly skilled team with minimal attrition except for my team's career growth. I want to create an environment of innovation and learning.

Armonk, New York, Ny, Us

I am in charge of content and sales enablement strategy, creating content valuable to clients while ensuring deliverables are known and usable for sellers to progress deals. Our shared objectives are to attract and retain clients and increase engagement and revenue by making each engagement valuable. I deliver sales enablement in multiple paths: soft and virtual sales skills and product subject matter expertise. I also support enablement on tools, including Seismic, Salesforce, and Engage.Success in my work is through significant collaboration between Marketing, Field, and Sales Executives. With product marketing largely centralized, we consolidate product and service offerings to deliver maximum clarity of solutions in demand in a given market. The industries I work across include Finance, Industrial/Manufacturing, Consumer & Distribution, Government and Healthcare, and Telecoms & Utilities, and all product business units.Sellers have stated benefit from my work to align marketing initiatives to sales plays and, in return, deliver client insights back into marketing programs. My work has already increased the value of marketing to sellers, proven through achieving an NPS score in the low 90’s on two initiatives in the 1st quarter, including an internal Sales event which is double the average NPS score we have been traditionally reaching.

Armonk, New York, Ny, Us

I lead a team of Content Directors, Digital Strategists, and Managers across 6 cities. I partner with heads of Business Units and Industry teams to develop B2B content and digital strategy, working to build strong client relationships with our brand that convert into long-term mutually beneficial partnerships. Striving for constant improvement in team performance, team development, and individual employee growth, I have achieved one of the lowest attrition and highest employee engagement rates in IBM. Team culture fostered through respect for the individual, constant feedback, and risk.To build the smartest content and digital team in any industry, I focus on three things: Ownership, Operational Excellence, and Optimization. My team executes, tests, and optimizes hundreds of digital campaigns using agile methodology, analytics, market and client insights. My job is to free them from as many ineffective internal processes, PowerPoint presentations, and meetings as I can. As a result, client engagement rates and cost per response have consistently beaten company and industry benchmarks.Focus areas: Ownership: Content Strategy, Digital Strategy, Planning, and Journey Mapping, Social Listening, Competitive and Market insights, and Agency Engagement.Operational Excellence: Web Development, Content Syndication, Paid Media, Programmatic, Re-targeting (Kenshoo, MediaMath/Datarama) Social Media (Sprinklr/Hootsuite), SEO, SEM. Video and WebcastsOptimization: Analysis (Coremetrics/Hotjar/Medallia), Testing (Optimizely) and User Experience Testing, There is no failure in my team, only success or learning.

Over six years in the role, I led one of the most significant digital transformations in the region, resulting in double-digit increases in digital activity and revenues within that time. I managed 46 websites, in four languages, as well as 12 social sites, across a very diverse region. I transitioned to new Digital and Media Agencies and managed them with a data-driven focus, using programmatic media. I ensured Search, Display, and Social are primary drivers of engaged traffic, testing, and innovating in markets where mobile is the predominant platform. I have built investment cases to fund new models and initiatives, hired and managed teams in digital, “Centers of Excellence”, with extremely low attrition rates, in multiple countries. I have conducted Digital and Social enablement sessions for hundreds of employees and partners across the region. I have a maniacal focus on optimization and contextual localization to increase efficiencies and drive higher growth, which was a continual part of the job.

I started AnimalTV, to curate and produce child-friendly videos across five portals, including the successful catvideooftheweek.com. At its height, posts were averaging 75-80k views each with revenue through advertising and affiliate marketing. I sold the business (IP rights and sites) to a company in Arizona in 2015.

Five years in Corporate Headquarters focused on global marketing management system transformation and improvements in organizational change. Aligned to our global strategic imperative of increasing skills across the organization, I created a holistic development program, which resulted in a measurable increase in proficiency for our team globally. Nearly tripling the number of measurable skills over the final year, we saw a positive shift in business performance as a direct result.

I purchased a franchise called Dragonfly Spa opened in Beijing in 2007. It was very successful but sold it back to the franchisor when my business partner moved to Hong Kong.

Achieved over USD1.1B in revenue across the Asia Pacific region through online and off-line Demand Generation initiatives and exceeded all key performance targets. I led an Asia-Pacific team focused on lead generation for Small to Medium-sized Businesses and Industries through lead pipeline management, brand integration, and CRM. I was responsible for target-setting and expense/performance plans for country marketing teams, as well as, managing various direct marketing agencies/vendors to execute demand generation campaigns.

I developed and drove the execution of the AP Interactive Strategy in support of Corporate and Business Unit objectives. This includes using interactive to increase IBM thought leadership in the marketplace (achieving a 5% positive shift in Awareness and consideration of eBusiness on Demand in 2004) as well as driving efficiencies through the increased use of interactive (achieved an increase in interactive tactics almost 150% year to year while reducing the cost of some interactive tactics by as much as 90%). Managing a team of Interactive Managers to achieve the above results, I led WW in Interactive Education, driving more skills development than any other region (85% increase in the "most understand" rating on “which Interactive tactics work best for each DG technique”.

Advised some of the most cutting-edge mobile and web technology companies on strategic market positioning, business development, international market entry, and global arbitrage. I was directly responsible for the Tokyo office operations and managed teams in the U.S. and Japan to undertake market studies and data analysis on e-commerce sales and marketing issues on behalf of clients in the U.S., Japan, Korea, and Greater China. I increased our Asia Pacific business by 300% within one year.

Ba, Sociology

Diploma Of Technology, Business Administration And Management