• Directed the comprehensive marketing communications plan to include marketing campaigns, industry trade shows, collateral, public relations, and internal communications.• Developed digital strategy and lead all tactical activities for social, web, media, and advertising.• Drove the re-design and creation of company web sites and managed content integrations.• Responsible for the development and implementation of marketing annual operating plan and budget.• Established… Show more • Directed the comprehensive marketing communications plan to include marketing campaigns, industry trade shows, collateral, public relations, and internal communications.• Developed digital strategy and lead all tactical activities for social, web, media, and advertising.• Drove the re-design and creation of company web sites and managed content integrations.• Responsible for the development and implementation of marketing annual operating plan and budget.• Established collateral creation and routing processes to enable sales and maintain brand integrity.• Composed and published external communications to increase brand awareness and web presence.• Formed a functional marketing team and provided supervision, development, and evaluation of marketing team personnel and contractors. Show less

• Developed key messaging, branding, and positioning statements to promote the company brand.• Liaised between multiple departments to synthesis key content for company and event collateral.• Served as a staff photographer.• Conducted interviews and compiled content for external communications to promote company mission and garner continued support for outreach.• Responsible for digital and social media strategies and directly managed social medial channels of LinkedIn… Show more • Developed key messaging, branding, and positioning statements to promote the company brand.• Liaised between multiple departments to synthesis key content for company and event collateral.• Served as a staff photographer.• Conducted interviews and compiled content for external communications to promote company mission and garner continued support for outreach.• Responsible for digital and social media strategies and directly managed social medial channels of LinkedIn, Facebook, Twitter, and Instagram.• Provided coordination and on-site support for a local press junket to promote company initiatives. Show less

• Created successful internal and external communications through dynamic print and digital media.• Insured adherence to corporate communications processes and policies.• Managed the design, development, and launch of over 800 physician bios as part of a comprehensive web re-design.• Reviewed weekly marketing communications performance analytics to align and adjust key strategic objectives with the annual plan.• Served as staff photographer and designer for marketing collateral,… Show more • Created successful internal and external communications through dynamic print and digital media.• Insured adherence to corporate communications processes and policies.• Managed the design, development, and launch of over 800 physician bios as part of a comprehensive web re-design.• Reviewed weekly marketing communications performance analytics to align and adjust key strategic objectives with the annual plan.• Served as staff photographer and designer for marketing collateral, social media, internal communications and websites.• Supervised and trained interdepartmental web authors on application usage and content management systems.• Fostered a culture of collaboration by facilitating teams for web application upgrades and content implementation. Show less

• Created an online catalog containing thousands of products and managed daily updates to images, inventory, descriptions and prices, which enhanced branding and visual recognition metrics.• Modified website with updates and sale promotions to drive future revenue.• Created copy for products, sale promotions, and giveaways in support of company initiatives.• Photographed and edited product images for website, which leveraged dynamic and intuitive creativity.• Generated customer… Show more • Created an online catalog containing thousands of products and managed daily updates to images, inventory, descriptions and prices, which enhanced branding and visual recognition metrics.• Modified website with updates and sale promotions to drive future revenue.• Created copy for products, sale promotions, and giveaways in support of company initiatives.• Photographed and edited product images for website, which leveraged dynamic and intuitive creativity.• Generated customer service enhancements and sales performance activities to achieve annual growth targets. Show less

Assisted with photo shoots.

• Served as the company’s leading expert for in-house photography to drive creative and sustainable campaigns,which exceeded annual performance targets.• Designed and built a photography department/studio focused on “disruptive innovation” to achieve results.• Managed and maintained the photography department budget and provided annual cost savings of over $300,000by streamlining processes and reducing vendor costs.• Created and produced high-quality images, including… Show more • Served as the company’s leading expert for in-house photography to drive creative and sustainable campaigns,which exceeded annual performance targets.• Designed and built a photography department/studio focused on “disruptive innovation” to achieve results.• Managed and maintained the photography department budget and provided annual cost savings of over $300,000by streamlining processes and reducing vendor costs.• Created and produced high-quality images, including stand-alone product, lifestyle, and on-location action photographyfor packaging, catalogs, and promotional use.• Assisted in the production of over 10 catalogs per year through exceptional planning, project/time management, and execution.• Designed packaging, P.O.P. displays, and in-store signage for major licensing brands. Show less