Phoria is a platform to help plus-size and gender expansive people build a more sustainable and ethical wardrobe they love. We’re a benefit corporation and prioritize supporting clothing brands focused on sustainability, ethics, and inclusion.

Some of the most fulfilling work of my career has come from short-term engagements with talented partners. My clients have included Stanford University and the National Distress Hotline as well as several small startups and nonprofits.I specialize in data-driven content consulting, support operations content strategy, and digital product strategy.

I worked with cross-functional teams to identify and deliver products that solved practical problems efficiently, specializing in new and ambiguous problem spaces. I worked on teams bringing free scheduling tools to small businesses, free job hunting and hiring tools, and tools to improve privacy decisions across the entire company.

Highly cross-functional leader of a content strategy team creating the best self-help and contact experiences in the ticketing industry for millions of SaaS users.

Founded and led a top-notch team of junior content producers responsible for developing and maintaining engaging, resolution-centric support resources to empower users.

As an instructional content strategist with this killer SaaS company, my work straddled high-level content strategy initiatives and immediate support content production needs.

AIGA Central PA is a community-driven organization connected through design. We are one of 67 chapters of AIGA, the professional association for design. As communications director, I served on the chapter's board and am responsible for overseeing all communication efforts, including social media strategy and outreach, the chapter's website and blog, email campaigns, and public relations.

As part of this small and mighty digital agency, I split my time between managing individual projects, coordinating company portfolio management, and content strategy and copywriting work. As the first project management hire and first content strategist to the team, much of my work focused on building foundational best practices for the company.- Collaborating with cross-functional teams and copywriting for websites, landing pages and digital marketing campaigns (e.g., display ads and landing page)- Inventorying and auditing websites (and using this information to consult with designers about content strategy needs/challenges)- Developing sitemaps and page-level content strategy (and helping clients execute and maintain)- Creating and implementing brand tone of voice standards and messaging strategy- Consulting on CMS information architecture- Providing content marketing and sales support (blog strategy/execution, email marketing, case studies, social media, proposals/pitches, etc.)- Communicating with clients (calls, emails, text messages—whatever it takes to keep things on track and heading in the right direction)- Identifying and planning for project risks- Performing QA testing and response planning

I worked as both a practitioner and as a project manager—roles that fed off one another and ultimately made me better at both.As a project manager, I was the primary point of contact for clients and worked to ensure that project were successful, on budget and on time. Ultimately, my job was to set up talented practitioners to do their best work. I worked with business development colleagues to initiate projects, then plan appropriate project timelines, analyze project risks, organize resources, monitor progress, coordinate client feedback and ultimately deliver final products to a happy client.As a creative lead, I was responsible for leading content development in the creative department by recruiting talent, providing feedback for other content strategists, leading internal initiatives regarding professional development and company goals related to content, finding and implementing content-related tools in the department, and working with business development to position content as a valuable deliverable.As a content strategist, I'm passionate about copy (primarily website content marketing). Copy should be crafted; it should be clean, concise, clear and authentic, and my job is to make sure that happens. Working closely with designers, I collaborated with clients and creatives to develop outstanding copy. This process included creating client-specific style guides and editorial calendars, writing and editing copy that supported overall strategy, ensuring that design reflected content needs, adjusting content to optimize design elements, and leading website buildout efforts.

Writing articles about small town city council budgets that people actually read and crafting enthusiastically-received features on farm equipment companies is a special kind of challenge. One of two reporters for a daily publication, I was responsible for 10-12 stories a week (plus photographs), the weekly business page and daily proofreading. I also maintained the community calendar and filled in to design pages (InDesign) as needed.

Starting as a columnist, I was involved with my university newspaper from my freshman year onward, eventually working up to assistant editor my junior year and editor-in-chief my senior year. Overseeing the twice a month publication included writing, editing and laying out news, feature and opinion articles plus calendars and briefs.During my tenure as editor, readership satisfaction improved more than two-fold: 73 percent of readers ranked it above average versus 30 percent originally.