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Tackling creative briefs with big feelings while transforming brands and grabbing hardware. 🦁 Cannes Lion: Creative Effectiveness🦁 Cannes Lion: Silver Health 🦁 Cannes Lion: Sustainable Development Shortlist ✏️ One Show Interactive Merit ✏️ One Show Sustainable Development Shortlist✏️ D&AD Wood Pencil🏆 Clio Gold: Digital Mobile: Games🏆 Clio Gold: Digital Mobile: New Realities🏆 Clio Gold: Experience & Activation: Digital/Mobile🏆 Clio Gold: Digital/Mobile: Immersive/New Realities🏆 Clio Silver: Experience & Activation: Gaming🏆 Clio Silver: Experience & Activation: Partnerships & Collaborations🏆 Clio Silver: Digital/Mobile: Connected Devices🏆 Clio Health Bronze: Film Campaign 🏆 Clio Health Bronze: Film Craft Animation🏆 Clio Shortlist: Film Craft Animation🏆 Clio Music Shortlist: Adapted Music in film🏆 Clio Music Shortlist: Original Music in film 🏆 Clio Health Silver: Film 🏆 Clio Health Silver: Film 🏆 Clio Health Shortlist: Film 🏆 Clio Shortlist: Film 🏆 Clio Shortlist: Branded Entertainment & Content: Experience/Activation🏆 Clio Shortlist: Branded Entertainment & Content: Games🏆 Clio Shortlist: Branded Entertainment & Content: New Realities🏆 Clio Shortlist: Branded Entertainment & Content: Partnerships & Co-creation🏆 Clio Shortlist: Innovation: Partnerships & Collaborations🏆 Ad Age Creativity Awards : Best Collaboration & Partnership🏆 Addy National Gold: Animation 🏆 Addy National Gold: Animation🏆 Addy National Silver: Campaign🏆 Addy National Silver: Film 🏆 Effie Award Global Silver🏆 Effie Award Gold 🏆 Effie Award Gold🏆 Effie Award Bronze 🏆 AICP Animation: Shortlist 🏆 AICP Animation: Shortlist🏆Webby: Winner - Apps & Software - Art, Culture & Events 🏆Webby: People’s Choice - Apps & Software - Art, Culture & Events 🏆Webby: Winner - AI, Metaverse & Virtual - Best Partnership or Collaboration 🏆Webby: Winner - AI, Metaverse & Virtual - Science & Education🏆Shorty Awards Winner: Industry - Gaming 🏆Shorty Awards Winner: Industry - Live Events 🏆Shorty Awards Winner: Metaverse - Interactive Content🏆Shorty Awards Winner: Metaverse - Extended Reality 🏆Shorty Awards Winner: Strategy & Engagement - Gamification🏆Shorty Awards Audience Honor: Industry - Extended Reality 🏆Shorty Awards Gold: Industry - Education 🏆Shorty Awards Gold: Metaverse - Immersive 🏆Shorty Awards Gold: Strategy & Engagement - Brand Partnership🏆FWA Site of the Day 🏆 ANA In-House Awards: Branded Content🏆 ANA In-House Awards: Experiential 🏆 ANA In-House Awards: Significant Results
Verizon
View- Website:
- verizon.com
- Employees:
- 151940
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Creative DirectorVerizon Oct 2022 - PresentNew York, New York, United StatesCurrently working in Verizon’s in-house agency, building out social-first activation ideas. As a part of the Integrated Marketing team I collaborate with external agencies, and Verizon's in-house activation, sponsorship, retail and brand teams to shape the narrative, engagement and integration of work that appears on social channels and in broader multi-channel activations. Additionally, I serve as a founding member of Verizon's Brand Voice Council, where I help reshape and curate the brand tone. During my time here, I created the first real-world Roblox avatar collection that turned The Metropolitan Museum of Art into an educational metaverse playground. This on-going collection helped bridge the art-education gap that's widening in New York City schools. The collection, increased The Met's foot traffic +35% bringing in +200K visitors, almost half a million Roblox items were downloaded on Verizon 5G, and it garnered 1.4 billion media impressions with zero media dollars. 5X Cannes Lions Shortlist 20244x Clio Gold 2024 2x Clio Silver 20245x Clio Shortlists 2024 5x Shorty Awards Winner 3x Webby Awards Webby People’s Choice 2x Shorty Awards Gold Shorty Award Audience Honor 2x New York Festival Bronze 2024Communication Arts Award of Excellence2x Grand-Prize ANA In-House Excellence Awards Category Winner ANA In-House Excellence Awards
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TeacherDenver Ad School Jan 2024 - PresentNew York, United StatesTeaching the next generation of creatives, while helping them make epic portfolios. Currently teaching The Art of Winning, where students enter D&AD and The One Show award student competitions.In my first semester teaching, DAD students accounted for almost 10% of D&AD pencils for the United States. My student's honors include: 2x D&AD Graphite Pencil 2024D&AD White Pencil 2024D&AD Wood Pencil 2024D&AD New Blood Portfolio Pick 2024One Show Young Ones Student Merit 2024Communication Arts Student Award of Excellence 2024New Bloods Shortlist 2024 -
Global Creative DirectorVmly&R Jul 2018 - Sep 2022New York, New York, United StatesRan a team of 6 creatives located around the world in India, South Africa, Canada, Mexico and Brazil. Developed global integrated campaigns for Colgate-Palmolive and Malibu Rum. One notable Colgate campaign, #ShareYourSmiles increased brand favorability by 91% and had over 141 million media impressions. Also, worked in collaboration with the World Health Organization to create a Covid response campaign that distributed 26.5 million bars of soap to 26 countries reaching 100 million people with 1.5 billion impressions. And, launched two short films for Hill’s Pet Nutrition that were seen by 56 million people, which resulted in double digit growth, a 3% increase in sales and garnered recognition at the Clios, Addys, and the LIA awards.Cannes Lion Sustainable Development Shortlist 2020One Show Sustainable Development Shortlist 20202x Clio Health Bronze 2020, 3x Clio Shortlists 2020Silver LIA 20203x Bronze LIA 20206x LIA Award Shortlists 20202x Addy Gold National 2020 Addy Silver National 20202x AICP Animation Shortlists 2020Effie Bronze 2021Colgate You Can Make a Difference Award 2020: CorporateColgate You Can Make a Difference Award 2020: LATAMThe Drum Agency of the Year 2021Campaign Agency of the Year 2021Brand Experience: Google, Malibu Rum Absolut, Colgate Global, Palmolive, Office Depot, Ad Council, Gun Safety Alliance, Hills Science Diet, Snyder's of Hanover -
Associate Creative DirectorPublicis Jun 2014 - Jul 2018New York, NyRan multiple P&G brands, most notably, Vicks DayQuil, NyQuil and Pepto-Bismol providing brand strategy, creative direction and oversight for national and global campaigns. Acted as a key digital leader for P&G brands and helped win a Cannes Lion in film for Pepto-Bismol, the first for the brand. Cannes Lion Silver : Film 2015Addy National Silver 2017: Film Addy Regional Gold 2017: FilmClio Health Silver 2016: Film Clio Health Silver 2015: Film Clio Health Shortlist 2013: Film Brands Experience: P&G, Pepto-Bismol, Vicks Global, Vicks NyQuil, Vicks DayQuil, ZzzQuil, VapoRub, S&P -
Senior CopywriterPublicis Aug 2012 - May 2014New York, NyPepto-Bismol, NyQuil, DayQuil, Vicks Global, Metamucil, Hot Pockets, Doctors of The World
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Sr. CopywriterKirshenbaum Bond Senecal + Partners Sep 2011 - Aug 2012New York, NyBMW Global, BMW of North America, Vanguard, Ad Council -
CopywriterGrey Group Aug 2009 - Sep 2011New York, NyFebreze, Captain Morgan, Pringles, The Tuna Council, E*Trade, Ketel One, Crown Royal, BulleitCannes Lion Creative EffectivenessD&AD Wood Pencil -
CopywriterSaatchi & Saatchi Apr 2008 - Feb 2010New York, NyToyota, I Love NY Tourism Board -
Jr. Copywriter (Freelance)Ogilvy Nov 2007 - Apr 2008New York, NyBrands include: Perrier, Kodak -
Jr. CopywriterAnderson Ddb Jul 2007 - Nov 2007New York, NyJohnson & Johnson
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Account ExecutiveAnderson Ddb Mar 2005 - Jul 2007New York, NyJohnson & Johnson
Salina Cole Skills
Frequently Asked Questions about Salina Cole
What company does Salina Cole work for?
Salina Cole works for Verizon
What is Salina Cole's role at the current company?
Salina Cole's current role is Creative Director.
What is Salina Cole's email address?
Salina Cole's email address is salina.cole@yr.com
What skills is Salina Cole known for?
Salina Cole has skills like Copywriting, Advertising, Interactive Advertising, Creative Strategy, Integrated Marketing, Outdoor Advertising, Creative Direction, Digital Marketing, Digital Strategy, Interactive Marketing, Concept Development, Content Strategy.
Who are Salina Cole's colleagues?
Salina Cole's colleagues are Cheryl Harris, Mandy Conner, Sai Lakshmi ., Travis Behn, Lori A Connolly, Anthony Williams, Martina Kauter.
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Salina Cole
Pat-A-Cake, Bedtime Stories, Diapers, And Being Silly...Being Mommy Is The Most Challenging Job Of My Life- I Love It!Elk Grove, Ca1yahoo.com -
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Salina Cole
Laboratory Support Technician Lead At Ssm Health Good Samaritan HospitalMount Vernon, Il
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