Creative Director
CurrentCurrently working in Verizon’s in-house agency, building out social-first activation ideas. As a part of the Integrated Marketing team I collaborate with external agencies, and Verizon's in-house activation, sponsorship, retail and brand teams to shape the narrative, engagement and integration of work that appears on social channels and in broader multi-channel activations. Additionally, I serve as a founding member of Verizon's Brand Voice Council, where I help reshape and curate the brand tone. During my time here, I created the first real-world Roblox avatar collection that turned The Metropolitan Museum of Art into an educational metaverse playground. This on-going collection helped bridge the art-education gap that's widening in New York City schools. The collection, increased The Met's foot traffic +35% bringing in +200K visitors, almost half a million Roblox items were downloaded on Verizon 5G, and it garnered 1.4 billion media impressions with zero media dollars. 5X Cannes Lions Shortlist 20244x Clio Gold 2024 2x Clio Silver 20245x Clio Shortlists 2024 5x Shorty Awards Winner 3x Webby Awards Webby People’s Choice 2x Shorty Awards Gold Shorty Award Audience Honor 2x New York Festival Bronze 2024Communication Arts Award of Excellence2x Grand-Prize ANA In-House Excellence Awards Category Winner ANA In-House Excellence Awards
