Scott Kerr

Scott Kerr Email and Phone Number

Head of Research and Insights @ Fortune
New York, NY, US
Scott Kerr's Location
New York, New York, United States, United States
About Scott Kerr

I'm founder and managing partner at Silvertone Consulting, a luxury branding consultancy that thinks sharper and brands smarter. Our sweet spot is at the intersection of luxury and culture where where traditional markers are no longer sufficient to capture the attention and loyalty of high-net-worth consumers. As an experienced brand builder and luxury expert, I make our clients feel prepared to face the future and harness the forces of change that are challenging the most widely accepted constructs in luxury branding. Whether you're a startup or an existing brand, and you are looking to partner with a brand consultancy that combines strategic rigor with bold creative ideas, let's talk.--I also host "The Luxury Item" podcast and "Facing the Giants" podcast. Both shows are recognized as the top podcasts on the luxury business.--👉 Reach me at scott@silvertoneconsulting.com

Scott Kerr's Current Company Details
Fortune

Fortune

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Head of Research and Insights
New York, NY, US
Website:
whatshakin.com
Employees:
2861
Scott Kerr Work Experience Details
  • Fortune
    Head Of Research And Insights
    Fortune
    New York, Ny, Us
  • Silvertone Consulting
    Founder & Managing Partner
    Silvertone Consulting 2018 - Present
    New York City, New York, Us
    Think Sharp / Brand Smart — Silvertone is a luxury branding consultancy that thinks sharper and brands smarter. We support numerous players in the luxury, fashion, UHNW media, and hospitality sectors. We help these brands continue to rethink what, when, and how they sell, recalibrating operations to meet a changed sales picture.
  • Fortune
    Head Of Research & Insights
    Fortune Feb 2019 - Present
    New York, Ny, Us
    Exploring the mindset and lifestyle of the leading minds in business
  • The Luxury Item Podcast
    Creator And Host
    The Luxury Item Podcast Nov 2019 - Present
    The Luxury Item is a podcast about the business of luxury and the people and companies that are shaping the future of the luxury industry. The Luxury Item podcast is recognized around the world as the leading podcast on the business of luxury. Each episode, I have insightful discussions with the luxury industry’s top leaders, entrepreneurs, and innovators on topics that matter most.The Luxury Item is available on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you get your podcasts.
  • New York University
    Adjunct Professor
    New York University Aug 2022 - Present
    New York, Ny, Us
    Teach luxury digital marketing to students from the French business school SKEMA as part of its Global Luxury and Management program.
  • Brilliant Cut Newsletter
    Publisher
    Brilliant Cut Newsletter 2020 - Present
    Brilliant Cut is a biweekly luxury marketing newsletter,Subscribe at brilliantcut.substack.com
  • Time Inc.
    Global Executive Director, Strategy & Insights
    Time Inc. 2007 - 2018
    New York, Ny, Us
    Led a large global team of strategists that supported sales & marketing teams across 11 categories and 35 media brands, total ad budget $1.5B+.Transformed Time Inc. into a "lead with insights" organization by delivering compelling narratives based on a rigorous understanding of consumer trends, cultural shifts, data intelligence and resulting business implications.Successfully restructured and refocused Strategy & Insights team to better serve the marketplace and organization's new category-focused go-to-market strategy.Produced and presented first-of-its-kind thought leadership studies in the technology, healthcare, and luxury categories.
  • Time Inc.
    Director Of Marketing, People Group
    Time Inc. 2004 - 2007
    New York, Ny, Us
    Directed key strategic brand initiatives for People, People StyleWatch, and People en Español.
  • Condé Nast
    Marketing Director, Gq Magazine
    Condé Nast 2002 - 2004
    New York, Ny, Us
    Headed up the brand strategies, marketing and research initiatives for GQ magazine.
  • Real Media, Inc.
    Vp Global Marketing
    Real Media, Inc. 1999 - 2001
    Ran global marketing during Real Media’s major expansion leading up to its pre-IPO. Oversaw entire global corporate communication and re-branding efforts in US and Europe.
  • Burson-Marsteller
    Vp, Director Of Media Services
    Burson-Marsteller 1993 - 1999
    New York, Ny, Us
    Directed all media planning/buying across platforms for corporate, business-to-business, and consumer clients including Philip Morris, NEC, Eli Lilly, Gulfstream, Astra Zeneca, ANA Hotels.
  • Ammirati & Puris
    Associate Media Director
    Ammirati & Puris 1988 - 1992
  • Pepsico
    National Media Manager
    Pepsico 1986 - 1988
    Purchase, New York, Us

Scott Kerr Skills

Digital Media Digital Marketing Marketing Customer Insight Market Research New Media Social Media Mobile Devices Consumer Behaviour Marketing Research Research Online Video Consumer Insights Branding Consulting Consumer Insight Advertising Research Mobile Marketing Magazines Tablet Pc Emerging Technologies Digital Trends Presenting To Clients Presentation Development Presenting To Senior Management Strategic Insights Public Speaking Presenter Storytelling Future Trends Emerging Trends Trends Foresight Category Insights Disruptive Technologies Visual Storytelling Consumer Behavior Strategic Brand Positioning Luxury Gen Z Millennials Conference Presentations Persuasive Speaker Mentoring Guest Lecturing Ideas Development Trendwatching Strategy Leadership Business Insights Identifying Trends Entrepreneurship

Scott Kerr Education Details

  • University At Buffalo
    University At Buffalo
    Marketing

Frequently Asked Questions about Scott Kerr

What company does Scott Kerr work for?

Scott Kerr works for Fortune

What is Scott Kerr's role at the current company?

Scott Kerr's current role is Head of Research and Insights.

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What schools did Scott Kerr attend?

Scott Kerr attended University At Buffalo.

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Scott Kerr has interest in Education.

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Scott Kerr has skills like Digital Media, Digital Marketing, Marketing, Customer Insight, Market Research, New Media, Social Media, Mobile Devices, Consumer Behaviour, Marketing Research, Research, Online Video.

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Scott Kerr's colleagues are Alex Klugerman, Leonardo Jara, Jebastin Felix, Nitin Jay, Carla Calandra, Lucille Curry, Dorinda M..

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