I'm a technology marketer with {N} years of experience translating complex solutions into compelling, simple stories that fuel customer acquisition and business growth. At Krista Software, we build and evangelize AI-led automation that orchestrates business processes across people, apps, and AI using everyday language. Most people don't believe it when they see it.My focus:- Humanizing AI: Making Krista accessible and empowering for businesses of all sizes, fostering understanding and adoption of automation and AI technologies.- Data-driven storytelling: I craft narratives via our podcasts and articles to educate our target audiences, capture demand, and advance sales cycles.- Building high-performing systems: Cultivating a culture of data-driven decision-making, continuous improvement, and collaborative excellence to improve sales outcomes.My Impact at Krista:- Contributed $150,000 of revenue via organic search results on a single article.- Improved website domain authority after launching krista.ai by 23 points in less than 6 weeks.- Coordinated a nationwide AI survey that resulted in top-tier media placements, including Fortune, Forbes, Yahoo Finance, and Digital Information World.- Launched "The Union" podcast, educating audiences on the intersection of people, technology, and AI, resulting in 10,000 downloads and views in the first 9 months.Beyond Krista:- Product Marketing: Built growth systems and crafted compelling stories for enterprise software companies like ZIMPERIUM, CA Technologies, and ITKO.- Podcast Host: Produced and hosted The Scott King Show, featuring interviews with marketing leaders on strategy and execution.- Industry Advocate: Passionate about AI's potential for good, driving awareness through speaking engagements and thought leadership articles.I'm driven by seeing businesses flourish through the power of automation and storytelling.Let's chat!Connect with me here or email me at scott @ thescottking.com