1,000 CEOs of midsize businesses were asked to name their top three competitive advantages. Their respective customers were asked the same question. 997 got it wrong (SmartAdvantage survey). “Sameness," the business disease that's reached epidemic proportions, has created a destructive copycat economy.Companies have trouble creating demand WITHOUT a significant investment in sales and marketing. Would you agree?There are three primary causes: ➡️ Runaway Organizational A.D.D. ➡️ Corporate Identity Crisis ➡️ Anemic Value Proposition Consider: • 80% of CEOs said their products were differentiated. 8% of consumers agreed. (Bain and Co. study) • 86% of salespeople do not achieve even 90% of their annual quota. (Miller Heiman study) • The U.S. spends over $15 billion per year on sales training. (Sales and Marketing magazine)This can all be avoided.⚡️ Sean Stormes is the author of Clean Slate, a guide on how to achieve significant profitable growth via Demand Creation, not selling. Available exclusively on Amazon. ⚡️☎️ Message or call us today for a complementary 45-minute discovery session on how we can help you escape Sameness and "Break From the Pack." Then, if warranted, we will refer you to one of our DCI Certified Business Advisors.https://thedci.coService List ... or ... The proven system of how to simultaneously achieve the three core aspects of B2B Demand Creation, i.e. slaying sameness to distinctly stand out from the crowd, attracting ideal customers with minimal to no traditional selling involved:1. Operational Precision (continuous improvement; ensuring flawless delivery on The Promise)2. Organizational Fitness (system-wide alignment; less chaos and waste & rework)3. The Design of Unprecedented Customer Value (curiosity; creativity; innovation; execution)