Shannon Cone, M.Ed., Cm Email & Phone Number

Belleville, On, Ca

Oshawa, On, Ca

Program Coordinator - Advertising, Digital Media Management Graduate Certificate Faculty of Media Art & Design – Advertising and Promotion & Digital Media Management Director of Marketing - Collaboragency Courses include; Content Marketing, Digital Strategy, Project Management + Team Dynamics, Advertising Strategies, and Account Management. Students enrolled in these courses are interested in careers in Digital Media Management, Advertising, Marketing, PR, Creative Development, and Account/Project Management.Support experiential learning through Collboragency community integrated learning.

Belleville, Ontario, Ca

Work with businesses, brands, and individuals on ways to achieve their digital marketing goals. Provide strategic leadership, planning, content development, training and implementation of marketing programs. Execute social media communication audits and evaluations. Conduct research on individual measurement & benchmark reporting processes to maximize accountability and success.

Toronto, Ontario, Ca

Work in close collaboration with the founder on the planning, development, and implementation of digital media engagement strategies. Client programs range from content marketing to digital & social media business design, community management, project management, and analytics reporting. Professional partners include; Sunwing, Desjardins Insurance (Formally State Farm Canada), Alterna Savings, Work Authority, Ford, and Pepsi.

Kingston, Ontario, Ca

School of Business – Business Diploma, Advertising, and Marketing Communications Diploma, Digital Marketing Communications Post Graduate ProgramSchool of Community Services – Behavioural Sciences Diploma Program Courses include; Introduction to Marketing, Social Media Marketing, Professional Effectiveness, Advertising Strategy, Advanced Marketing Topics, and Copywriting. Students enrolled in these courses are interested in careers in Business, Administration, Finance, Strategy, Entrepreneurship, Marketing, and Advertising.

Toronto, Ontario, Ca

Deliver web-based Introduction to Social Media Management and Social Media Strategies courses to marketing professionals and business owners eager to expand their skills. Employ Citrix and Moodle open-source software to guide small groups through hands-on, synchronous learning activities. Encourage students to explore concepts beyond the virtual classroom.

Toronto, On, Ca

Worked with clients (B2B & B2C) and agencies to provide social media marketing services. Specialties include; strategic planning, development of engagement proposals, community management initiation & direction, social media metrics reporting, social media team training as well as project management. Professional partners include; Egg Farmers Ontario, TeleTech, Chicken Farmers of Canada & Princess Margret Hospital Foundation.

Created and implemented social media strategies for clients such as Dove (Unilever), Scotiabank, Toshiba, Peller Estates, and Nissan Canada. Supported teams within the firm by being the go-to team member for digital media strategic direction. A valued team member in new business development. Managed Creative, Partner and Client teams on RFP submissions. Responsible for working with delivery teams to ensure strategy links back to tactical initiatives.

As Social Media Supervisor I supported the establishment of the Consumer Engagement team; a service offering within the agency dedicated to social media marketing. Assisted in strategy and concept development for campaigns and worked closely with the client teams,the strategy and insights team, and market research firm, Fresh Intelligence.Role included: strategic development, client service, program planning,managerial support, new business development, campaign implementation, vendor relationship management, recruiting of social media analysts and community management oversight.

Managed a wide range of digital projects: website development, onlinemedia planning & management, e-mail blasts, social media programs, application development (web & social), theater pre-shows, promotions, and contests.Tasks included management of the following: full campaign/program, budget, critical path, resources, vendor, inter-agency relationships and postmortem measurement, and analysis.Clients included; RBC, SCENE, Mazda, Scotiabank, Pepsi, Cineplex, Frito Lay Canada, Bayer, Unilever

Master Of Education - M.Ed., Education And Digital Technologies

Graphic Design, Advertising, Digital Media, Communications, Design

Art & Design Foundation, Design And Applied Arts