Responsable for the sales and development of the international business with strong focus on northern latin america, central america and caribbean.

- Responsible for the multi-category commercial sales team. - Managing a team of 120 colleagues, including 2 regional sales managers, a KA & WHS manager, 10 supervisors and 11 territory executives. - Developing and executing the route to market including pre-sales, direct sales and tele-sales operated from 2 central and 9 remote warehouses.- Managing >20K Mom’s & Pop’s, >600 WHS and >250 KA locations with direct distribution. - Managing an annual commercial investment… Show more - Responsible for the multi-category commercial sales team. - Managing a team of 120 colleagues, including 2 regional sales managers, a KA & WHS manager, 10 supervisors and 11 territory executives. - Developing and executing the route to market including pre-sales, direct sales and tele-sales operated from 2 central and 9 remote warehouses.- Managing >20K Mom’s & Pop’s, >600 WHS and >250 KA locations with direct distribution. - Managing an annual commercial investment budget of approx. 10 mio USD. - Position measured by indicators such as OI, Revenue, SoM, Volume, Investment, eNPS. Show less

- Develop the omni-channel commercial eco-system (B2B & B2C).- Design and execute the acquisition and retention strategies. - Manage 7 direct retail locations (Pop-up and corner stores).- Develop >2,000 strategic indirect retail locations.- Manage a commercial budget of >4 mio USD.- Develop the team in becoming a multi-category organization (transformation).- Position measured by Volume, SoM, Revenue, Investment, Cost per user, eNPS

- Develop the omni-channel commercial eco-system (B2B & B2C).- Design and execute the acquisition and retention strategies. - Manage 13 direct retail locations (Pop-up and corner stores).- Develop >1,000 strategic indirect retail locations.- Manage a commercial budget of >3 mio USD.- Develop and train the team in becoming a multi-category organization. - Position measured by Volume, SoM, Revenue, Investment, Cost per user, eNPS The intention was for me to move… Show more - Develop the omni-channel commercial eco-system (B2B & B2C).- Design and execute the acquisition and retention strategies. - Manage 13 direct retail locations (Pop-up and corner stores).- Develop >1,000 strategic indirect retail locations.- Manage a commercial budget of >3 mio USD.- Develop and train the team in becoming a multi-category organization. - Position measured by Volume, SoM, Revenue, Investment, Cost per user, eNPS The intention was for me to move to Guatemala. Due to the Covid-19 lockdown restrictions I was unable to move and continued to manage from Dominican Republic remotely. Show less

In the newly formed CARICAM Cluster (Central America & Caribbean) I was responsible for all direct (20) and indirect (2,000) retail outlets in Dominican Republic, Guatemala and Curacao for the IQOS portfolio commercialization. Focusing on consumer experience, Consumer journey, trade marketing, retail look, portfolio, pricing and customer relationship management. As a cluster position, it was our challenge to create the strategy (partially localizing global toolboxes) and guide & support the… Show more In the newly formed CARICAM Cluster (Central America & Caribbean) I was responsible for all direct (20) and indirect (2,000) retail outlets in Dominican Republic, Guatemala and Curacao for the IQOS portfolio commercialization. Focusing on consumer experience, Consumer journey, trade marketing, retail look, portfolio, pricing and customer relationship management. As a cluster position, it was our challenge to create the strategy (partially localizing global toolboxes) and guide & support the local markets to deploy. Show less

Following a leading role in the internal business case creation, I became responsible for the commercialization of 'IQOS' in Curacao. Developing and executing the B2C & B2B market strategy (omni-channel) as well as building and guiding an effective deployment team (>25 people).

Responsible for the development and execution of all trade marketing strategies of 24 Caribbean market (incl. 21 export markets). Focused on enhancing the consumer journey, brand visibility, trade & consumer promotions as well as the route to market and segmentation strategies. Managing a commercial budget of >4 mio USD. From the beginning of 2016, I also became the project-lead to develop the commercial business plan to launch IQOS in Curacao (Launched May 2017).

Business development executive for local business partners (exclusive market wide distributors) focusing on; Sales, (Trade) Marketing, Brand Development, Distribution, Operations, Pricing and Fiscal & Regulatory Affairs. Most Caribbean islands are managed through an export model. As market executive, I was the main contact for the distributors and my role was to sustainably grow the local business with them. Building joint business plans, guiding the execution and support with regulatory and… Show more Business development executive for local business partners (exclusive market wide distributors) focusing on; Sales, (Trade) Marketing, Brand Development, Distribution, Operations, Pricing and Fiscal & Regulatory Affairs. Most Caribbean islands are managed through an export model. As market executive, I was the main contact for the distributors and my role was to sustainably grow the local business with them. Building joint business plans, guiding the execution and support with regulatory and fiscal affairs. I won the 'market executive award' 3 years in a row (Internal competition directly competing against the other 5 team members in similar positions). During the 3 years on this position my responsibilities grew several times, as I started to manage more (important) markets. The last group of markets accounted for more than 40% of the OI. Focus markets: Aruba, Curacao, Dominica, French Guiana, Guadeloupe, Martinique, St Barth's, St Maarten (Dutch) / St Martin (French) and Surinam.Brands: Marlboro, Philip Morris, Chesterfield, L&M, OTP Fine Cut (Marlboro and Chesterfield) Show less

Key account manager for the on-premise outlets (approx. 250) and sponsored events on the island of Curacao. Working directly with the Heineken and Vrumona portfolios, including brand like; Heineken, Amstel, Amstel Bright, Sourcy, and Royal Club. I was able to exceed my targets growing the distribution and volume of especially Heineken, Amstel bright and Royal Club and was offered a promotion to sales manager at the end of 2011.

I oversaw the organization of the 4th Heineken Regatta Curacao. As project manager I was responsible for the Marketing, Operations, Budget, Sponsorship, Governmental Affairs, Safety & Security and Entertainment (two concerts with international artists, >7000 total attendees).

5-Star Luxury Hotel with its 'Restaurant Number One'; Michelin Star Fine Dining Restaurant. As one of the few students at my university, I chose an internship abroad. I wanted to learn and grow in an unfamiliar environment, challenging myself to adapt, develop strong communication skills and learn about working in a multi-cultural team. Within 3 weeks, I was promoted to handle "the pass". A critical position coordinating the communication between the kitchen and the restaurant staff… Show more 5-Star Luxury Hotel with its 'Restaurant Number One'; Michelin Star Fine Dining Restaurant. As one of the few students at my university, I chose an internship abroad. I wanted to learn and grow in an unfamiliar environment, challenging myself to adapt, develop strong communication skills and learn about working in a multi-cultural team. Within 3 weeks, I was promoted to handle "the pass". A critical position coordinating the communication between the kitchen and the restaurant staff. Ensuring Michelin star quality service and timing for each of our guests. My performance was rated as "excellent" scoring 9 out of 10. I was offered a full-time job to stay but chose to continue my studies in the Netherlands. Show less