During my contract engagement, I played a pivotal role in spearheading the establishment of Pentana's presence in the MENA region. This encompassed primarily focusing on Go-To-Market strategy, securing new customer acquisitions, working with channel partners, and fostering robust relationships with major OEMs and prominent OEMs and distributor groups in the region. Successfully introduced Pentana's comprehensive SaaS product portfolio to prospective clients throughout the region and effectively showcasing a range of offerings including ERP/DMS, Virtual Parts Warehousing Solutions, Warehouse Management Systems, DealerSocket, and other impactful solutions.

In charge of overseeing and providing strategic guidance on Retail/Fleet Sales, Marketing and Digital Innovation to the Nissan and INFINITI distributors across the Middle East region. Responsible for leading and managing multiple cross-functional projects, including:o Leading an in-house digital and creative team.o Managing digital advertising budgets of over $12 million annually.o Planning and executing an ‘Always On’ digital advertising strategy to influence the consideration phase.o Lead nurturing and management processes.o Conceptualization of Social Media Strategy and implementation of social tools to analyze sentiment.o Production of digital content in-line with consumer insights.o Website and Mobile Application User Interface (UI/UX) optimization strategy.o Customer Lifecycle Management Strategy Development and Training.o Conversion Rate Optimization.o Creative strategy, asset production and ensuring complete brand Visual Identity (VI) adherence by distributors in the GCC.o Digitalization of the Customer Experience (CX) on the showroom floor.o Salesforce.com implementation across regional dealerships and ensuring 100% utilization & monitoring.o Other projects - including eCommerce, Chatbots and Marketing Intelligence connecting theonline and offline user behavior.

Managing and formulating Marketing and Creative strategies for the Nissan and INFINITI dealerships across the Middle East/Gulf region at Nissan and INFINITI's RHQ based in Dubai, to assist in achieving global Financial & Sales KPIs. Core Areas: Paid Media Strategy, Retargeting, Marketing Campaign Strategy, Social Media Strategy, Marketing Automation, Email Marketing, Analytics, Conversion Tracking, Search Engine Optimization, Creative Strategy & Conceptualization.

Spearheaded conceptualization and implementation of marketing strategies, digital innovation and campaigns along with supporting M&A feasibility studies alongside the on-ground team for the SIX dealerships based in Los Angeles, California:- Mercedes-Benz of Encino- Universal City Nissan- West Covina Nissan- Kia Downtown Los Angeles- Mercedes-Benz of Valencia- Kia of CarsonKey responsibilities included:o Leading an in-house digital and creative team based out of LA, California.o Enabling a digital-centric strategy at a group-level, and spearheading digital innovation - including launching Digital Retailing/eCommerce.o Managing digital advertising budgets of over $4 million annually.o Delivering creative & branding assets to meet dealership requirements.o Conceptualization of creative strategies for Print, OOH and Digital inserts.o Planning and executing an ‘Always On’ digital advertising strategy to influence the consideration phase.o Conceptualization of Social Media Strategy and implementation of social tools to analyze sentiment.o Ensuring 100% legal compliance on marketing communications in-line with CNCDA and FTC.o Product ownership and management - including dealership Websites and other digital mediums.

In my role as the Head of Digital, with one of the leading digital agencies in the kingdom and region, although I primarily led a Digital Marketing & Communications team, I had actively spearheaded and influenced some of the key accounts with strategic guidance on websites, mobile applications and online marketing budget planning for my clients.Some Key Clients include - Nissan, INFINITI, Renault, Ford, BFC Group, BMW, Rolls-Royce, Mini, Land Rover, Toyota, Lexus, Mitsubishi, Peugeot, Ferrari, Mercedes-Benz, Bahrain International Circuit, Hyundai, Bahrain Islamic Bank, Standard Chartered Bank, KFH Bahrain, Carlton Nutrition Center, National Bank of Bahrain, Carlton AlMoaibed Hotel, Maison Du Maillot, Noon By Noor, Royal College of Surgeons in Ireland, Bahrain Airport Company, Multinational School Bahrain

As the Manager of Social Media Marketing, with one of the leading digital agencies in the kingdom, although I primarily lead a Social Media & Digital Marketing team, I actively involve myself in a couple of key accounts in terms of websites, mobile applications and online marketing budget planning for my clients.Some Key Clients Managed include - Nissan, INFINITI, Renault, BFC Group, Euro Motors(BMW, Mini, Land Rover), Toyota, Lexus, Bahrain International Circuit, Hyundai, Bahrain Islamic Bank, Standard Chartered Bank, KFH Bahrain, Carlton Nutrition Center, National Bank of Bahrain

Classroom Training for experienced marketers from all over the region, covering all the realms of Digital Marketing. Areas Covered Include:Search Engine Optimization (SEO)Search Engine Marketing (SEM) FrameworkStrategy of Social Media MarketingFramework of Email Marketing and Going MobileLead Management & Nurturing

Specialized in producing copy for above the line (ATL) advertising mediums, which uses mass media like TV, cinema, interactive media, posters and radio scripts to promote brands.