Jonathan Soto Email & Phone Number

Los Angeles Metropolitan Area

Portland, Oregon Metropolitan Area

- Monitored Instagram and other online news sources for local events to highlight- Generated unique, compelling and innovative story and segment ideas- Showcased excellent and creative presentation and writing skills- Communicated stories in a conversational and entertaining manner- Edited and assembled recorded raw material into suitable product for television and social media platforms

Portland, Oregon, United States

- Produced audience-first, engaging storytelling through digital articles, videos, photo galleries, social media, notifications, live streams and interactive elements- Produced a weekly digital article highlighting local events - Urgently and aggressively and accurately reported breaking news as it happened- Monitored Social News Desk and tracked trending stories via Taboola, Google Trends and social platforms- Focused on accuracy and balance in articles and social content through copy editing and training of staff- Monitored news releases, Facebook, X, Instagram and other online news sources and post- Post photos/vertical videos to stations platforms including Facebook, X, Instagram and Threads- Worked with all departments on content coverage- Generated web traffic through Search Engine Optimization best practices and application of advanced social media skills

City Of Industry, California, United States

- Spearheaded visual merchandising efforts, orchestrating captivating displays to enhance product visibility and drive sales- Conceptualized and executed innovative store layouts, effectively utilizing space and guiding customer flow to optimize engagement and purchase opportunities- Collaborated with cross-functional teams to develop cohesive visual strategies aligned with brand identity and marketing objectives- Implemented seasonal and promotional campaigns, translating marketing initiatives into compelling visual presentations to attract and retain customers- Demonstrated proficiency in analyzing sales data and customer feedback to continually refine and enhance visual merchandising strategies for maximum impact- Trained and mentored staff members on visual merchandising principles and techniques, fostering a culture of creativity and excellence within the team

Fullerton, California, United States

Hosted Titan Weekly, a prominent IGTV show on Titan TV, delivering engaging entertainment and California State University, Fullerton (CSUF) news. Collaborated closely with the Executive Producer and fellow reporters to curate content aligning with audience preferences. Additionally, meticulously revised scripts and confidently delivered them on-air, ensuring a seamless and compelling presentation.

Fullerton, California, United States

- Collaborated with team members to implement long-term strategies aimed at enhancing newsroom efficiency and productivity- Supervised daily editorial workflows, ensuring timely delivery of high-quality content- Edited diverse video elements, including voice-overs and soundbites, to maintain editorial standards and enhance viewer engagement- Fostered close collaboration with producers and reporters to develop compelling show content, emphasizing excellence and audience appeal

Fullerton, California, United States

- Produced, scripted, and edited packaged reports tailored for television broadcasts and social media platforms.- Employed innovative production techniques, including graphic design, to enhance visual storytelling and engagement.- Presented comprehensive coverage through anchoring and dynamic storytelling, capturing audience attention and interest.- Crafted content in a compelling, captivating, and authentic style to resonate with viewers across various platforms.

Fullerton, California, United States

- Directed comprehensive marketing strategies, encompassing digital, traditional, and experiential channels, to drive brand awareness, customer acquisition, and revenue growth- Developed and implemented innovative marketing initiatives, including product launches, promotional events, and strategic partnerships, resulting in increased brand loyalty- Oversaw the creation of compelling marketing collateral, content, and messaging that effectively communicated brand value propositions and resonated with target audiences

Fullerton, California, United States

-Strategically developed and executed comprehensive social media strategies across various platforms to increase brand visibility, engagement, and audience growth - Implemented innovative tactics and emerging trends to stay ahead of the curve, ensuring the brand's social media presence remained fresh, relevant, and competitive- Leveraged data-driven insights to optimize content strategy, audience targeting, and advertising spend, resulting in increased brand awareness and customer acquisition

Greater Los Angeles Area

- Edited photographs and created weekly visual directives- Actively engaged with customers to understand their needs and preferences- Greeted and assisted customers in a friendly and welcoming manner- Sourced props and materials for displays, and collaborated with marketing team

Bachelor Of Arts - Ba, Communications (Journalism)

Associate Of Arts - Aa, General Studies Emphasis In Arts & Human Expression

Associate Of Arts - Aa, Visual Communications

Activities and Societies: Student Council, MODE Student Publication