Marketing Departments, Universities, and organizations often struggle to develop an effective strategy for the use of Imprinted Promotional Products in their marketing mix! Everyone loves to receive an imprinted gift, and most of us keep them.Communicating your message with an imprint on something tangible is crazy effective! In the last six months, 89% of consumers have received a promotional product; 9 in 10 recall the branding; 8 in 10 remember the messaging, and 7 in 10 heard the call to action! Consumers under 55 prefer promo products over all other mediums for advertising, including newspapers, radio, magazines, television, internet and mobile.So with the effective ROI of promotional products in our marketing mix, how do you make promotional products work for you? We want our swag to be strategic, our products to be useful and safe, our imprint to be professional and unique, our art to be creative, our distribution to be seamless, and whatever we put our logo on to reflect on us in the most positive way.Just a few things to keep in mind when purchasing promotional products:• Work with an experienced professional. These days, anyone can sell pretty much anything via the internet. Be sure you have a promotional products professional that is experienced, and that you can actually talk to. A personal relationship can be gold in getting the right products, the goods on-time and in the event something goes awry, the ability to sort through the issue to a positive resolution.• Talk to your promotional products distributor about imprinting trends! An experienced expert, current in industry trends, can give you that edge by utilizing specific decorating techniques that will enhance your logo, and your message.• Keep safety in mind. Talk to your promotional products distributor about whether or not products are safety compliant, if their vendor partners are vetted and have appropriate documentation available.• Work with a distributor professional that has expertise in product knowledge, trends, imprinting techniques, target marketing, vendor relations and project implementation-- make sure there is a little does of a sense of humor, and a big dose of humanity, and your distributor partner will make you a hero in your own marketing plans.Ready to explore the power of promotional products? We would love to help you tell your story, and strengthen your brand.Call or email today for a free idea session, and a complimentary spec sample with YOUR logo on it!naomibodway@thesourcehouse.com 715-533-3000 www.thesourcehouse.com