Surabhi Singh

Surabhi Singh Email and Phone Number

Product Marketing Manager - WebMD Ignite @ WebMD
New York, NY, US
Surabhi Singh's Location
New York City Metropolitan Area, United States
About Surabhi Singh

Results-driven Product Marketing Manager with a proven track record in driving revenue growth, expanding market share, and boosting customer acquisition through strategic, data-driven initiatives. With a strong foundation in cross-functional collaboration and a deep understanding of market dynamics, I excel at creating and executing go-to-market strategies that align with business goals and deliver measurable results.My expertise spans a wide range of marketing functions, including product launches, customer journey mapping, competitive analysis, and sales enablement. I have a unique ability to bridge the gap between product management, sales, and marketing teams, ensuring seamless execution and alignment across all departments.Key Highlights:💰 Revenue Growth: Spearheaded initiatives that led to a 16% revenue increase and a 21% market share expansion.🚀 Product Launches: Successfully launched multiple product features, driving user adoption and market penetration.📊 Data-Driven Strategies: Leveraged Tableau and Google Analytics to inform go-to-market strategies, resulting in a 36% boost in product awareness.🤝🏽 Cross-Functional Collaboration: Fostered collaboration between key stakeholders, ensuring alignment and achieving high-impact outcomes. 📈 Customer Engagement: Increased customer engagement by 24% through targeted email campaigns and strategic content marketing.I am passionate about using data to drive decisions, and I thrive in environments where I can collaborate with diverse teams to bring innovative products to market. Let's connect if you're interested in discussing the future of product marketing or exploring potential collaborations!

Surabhi Singh's Current Company Details
WebMD

Webmd

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Product Marketing Manager - WebMD Ignite
New York, NY, US
Website:
marymckenna.info
Employees:
237
Surabhi Singh Work Experience Details
  • Webmd
    Product Marketing Manager - Webmd Ignite
    Webmd
    New York, Ny, Us
  • Independent Consultant
    Product Marketing Manager
    Independent Consultant Sep 2023 - Present
    New York City Metropolitan Area
    • Developed and executed comprehensive marketing campaigns that increased customer acquisition and retention rates by 28% in six months.• Utilized Google Analytics and market research to identify and target high-value customer segments, enhancing marketing ROI by 15%.• Led cross-departmental teams in launching five new product features, resulting in a 15% increase in user adoption and a 20% reduction in customer churn.• Enhanced online visibility and organic traffic by 29% through… Show more • Developed and executed comprehensive marketing campaigns that increased customer acquisition and retention rates by 28% in six months.• Utilized Google Analytics and market research to identify and target high-value customer segments, enhancing marketing ROI by 15%.• Led cross-departmental teams in launching five new product features, resulting in a 15% increase in user adoption and a 20% reduction in customer churn.• Enhanced online visibility and organic traffic by 29% through strategic SEO practices and content optimization using WordPress CMS.• Created and optimized email campaigns with HubSpot CRM, achieving a 24% increase in customer engagement and a 10% boost in lead conversion.• Implemented pricing strategies using Airtable, leading to a 12% increase in product competitiveness in key markets. Show less
  • Verbit.Ai
    Associate Product Marketing Manager
    Verbit.Ai Jun 2022 - Aug 2023
    New York, New York, United States
    • Established and scaled the Product Marketing function, achieving a 16% revenue growth and a 21% market share increase through targeted retention strategies.• Designed and executed go-to-market strategies informed by data-driven insights from Tableau, leading to a 36% increase in product awareness.• Orchestrated efforts between product management, sales, and marketing teams using Asana, ensuring seamless execution of marketing initiatives.• Conducted in-depth competitive analysis… Show more • Established and scaled the Product Marketing function, achieving a 16% revenue growth and a 21% market share increase through targeted retention strategies.• Designed and executed go-to-market strategies informed by data-driven insights from Tableau, leading to a 36% increase in product awareness.• Orchestrated efforts between product management, sales, and marketing teams using Asana, ensuring seamless execution of marketing initiatives.• Conducted in-depth competitive analysis using Meltwater, refining product messaging and positioning, which led to a 15% improvement in conversion rates.• Managed and optimized multi-channel marketing campaigns via HubSpot CRM, driving a 20% increase in brand visibility and customer acquisition. Show less
  • Veriklick
    Product Marketing And Content Associate
    Veriklick Nov 2020 - Jun 2022
    Newark, New Jersey, United States
    • Led initiatives that resulted in a 34% increase in feature adoption, utilizing user-centered design and content strategies.• Improved website click-through rates by 39% through rigorous A/B testing and content optimization, enhancing user engagement and conversion.• Developed and executed SEO-optimized content strategies, resulting in a 24% increase in online engagement and brand awareness.• Generated actionable insights through Tableau, which informed campaign optimizations and… Show more • Led initiatives that resulted in a 34% increase in feature adoption, utilizing user-centered design and content strategies.• Improved website click-through rates by 39% through rigorous A/B testing and content optimization, enhancing user engagement and conversion.• Developed and executed SEO-optimized content strategies, resulting in a 24% increase in online engagement and brand awareness.• Generated actionable insights through Tableau, which informed campaign optimizations and led to a 10% increase in campaign effectiveness. Show less
  • Envelor Corporation
    E-Commerce And Product Marketing Analyst
    Envelor Corporation May 2019 - May 2020
    Old Bridge, New Jersey
    • Implemented a content optimization strategy for Amazon Marketplace product pages, resulting in a 15% sales increase, leveraging Google Analytics for market analysis• Collaborated to create a unified omnichannel brand experience, enhancing customer engagement by 20% with Wix as the primary CMS platform• Utilized market research insights to influence customer behaviors in e-commerce, achieving a 12% increase in conversion rates• Employed Airtable for data organization and analysis… Show more • Implemented a content optimization strategy for Amazon Marketplace product pages, resulting in a 15% sales increase, leveraging Google Analytics for market analysis• Collaborated to create a unified omnichannel brand experience, enhancing customer engagement by 20% with Wix as the primary CMS platform• Utilized market research insights to influence customer behaviors in e-commerce, achieving a 12% increase in conversion rates• Employed Airtable for data organization and analysis, refining product content and boosting revenue by 25% in six months through enhanced product features and messaging Show less
  • Rutgers University - Newark
    Communications Specialist & Outreach Assistant | Office For Violence Prevention & Victim Assistance
    Rutgers University - Newark Aug 2018 - Apr 2020
    Rutgers University - Newark
    • Achieved a 16% increase in sales on Amazon Marketplace through advanced content optimization and strategic product listings.• Enhanced customer engagement by 21% and improved conversion rates by 12% through targeted omnichannel digital marketing campaigns.• Developed and executed data-driven marketing strategies to boost feature adoption and customer retention, leveraging HubSpot CRM for targeted segmentation.
  • Translation Services Usa
    Social Media Coordinator
    Translation Services Usa Jul 2018 - Aug 2018
    Jersey City, New Jersey
    • Conducted market research for 300-400 potential prospects for sales outreach.• Created digital content for Facebook, Twitter and including weekly video content for YouTube which generated 1K+ views per video.• Designed promotional materials using Adobe Photoshop for events and attended onsite industry conferences.

Surabhi Singh Education Details

Frequently Asked Questions about Surabhi Singh

What company does Surabhi Singh work for?

Surabhi Singh works for Webmd

What is Surabhi Singh's role at the current company?

Surabhi Singh's current role is Product Marketing Manager - WebMD Ignite.

What schools did Surabhi Singh attend?

Surabhi Singh attended Rutgers University.

Who are Surabhi Singh's colleagues?

Surabhi Singh's colleagues are Paolo Tibaldeschi, John R Dayton, Levon B., Giovanni Iapichino, Latonya Cross, Mayra Guevara Bontemps, Sanjay Sahu.

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