Leding value-based centralization of MarTech and AdTech operations, with oversight of the program management function, ROI based initiative pipeline, expense budget of $10 - $20 million and related P&L growth.• Demonstrated 10% uplift in acquisition and cross-sell campaign performance, 20% reduction in time-to-market and streamlined process with 30% fewer steps.• Defined strategic vision for marketing-driven business growth, collaborating closely with the CFO, COO, CDO, and functional SVPs of US Card Marketing, Brand Marketing, MarTech and Digital.• Developed business case, success metrics, and a multi-horizon roadmap for centralization of Marketing Technology (MarTech), Advertising Technology (AdTech), data layer and a Scaled Agile Framework (SAFe) based operating model.• Redesigned the process and technology ecosystem, developing a future-state blueprint from a comprehensive analysis of extensive current state process, complex systems, end-to-end data flows, and a stakeholder map.• Created a coalition of leaders across Credit Strategy, Data Science, Product, Engineering, Marketing, and Finance to enable a seamless transition through cross-functional leadership and structured decision-making.• Recognized for driving organization-wide transition with precision, establishing clear roles and responsibilities, detailed and dynamic roadmap, incorporating industry trends and leveraging best practice benchmarks to inform strategic decisions. Established robust program management system with KPIs and KRIs to guide enterprise transition.

Managed portfolio of large-scale innovation initiatives implementing AI-driven with $10M budget and $100M P&L growth, team of 50+ cross-functional resources. Use cases included AI and Machine Learning models, hyper-segmentation, personalization, LLM & natural language processing (NLP) and process automation. Ensured compliance with Model Risk Management (MRM) practices and adherence to ECOA, FCRA, internal policies, and Legal, Compliance, and Fair Lending requirements.• Leading portfolio of large-scale, innovative initiatives to implement value-driven products and features, including AI/ML use cases, hyper-segmentation, personalization, and process automation, across marketing operations for Credit Card, Collections, Personal Loans, and Customer Service businesses.• Cross-functional leadership across Data Science, Product, Engineering, Marketing, and Finance for rapid prototyping, agile product development, and value delivery.• Credit decisioning and credit strategy use cases with AI/ML models, credit bureau data, and customer behavior data (online/offline, transaction, and third-party sources)• Customer behavior insights, campaign performance optimization, multi-channel and Media Mix Modeling (MMM), A/B testing, multivariate testing (MVT), and third-party data integrations.• Compliance with model risk management (MRM) and ECOA, FCRA, internal policies, and Legal, Compliance, and Fair Lending requirements.• Personalized, omni-channel, AI/ML-driven experiences, loyalty and rewards (e.g., Cash Back, APR), conversion and retention optimization• AI/ML compliance and customer service solutions, LLM-based legal clause reviews for compliance for emails, letters, and marketing creatives.• Partnerships for rapid innovation with leading media agencies, consulting firms, and AI/analytics startups to maintain a competitive edge.• Delivered high-impact executive presentations, strategic insights and change management

Applied structured problem-solving, advanced analytics, organizational change management, influencing and executive communication skills to lead cross-functional teams of data scientists, analysts, engineers, operations experts and more to solve business problems for Fortune 500 clients in multiple enterprise digital transformations. Examples of impact include:• Drove digital transformation, creating over 20% valuation lift at 4+ public Fortune 500 organizations in Mining, Chemical Manufacturing, Real Estate and Oil & Gas.• Improved production capacity by 15%, with AI/ML models that predict operational up-sets in mining.• Delivered $10M procurement savings using novel analytics tool and enhanced negotiations training for global real-estate organization• Facilitated at-scale adoption of next generation product operating models at multiple organizations.• Achieved 25% – 50% capital project costs efficiencies for multiple global enterprises • Facilitated CEO summits, convening global leaders in gold mining, engineering and construction tech.

Built and lead engineering team to oversee process improvement and capital project design and execution. Recognized for governance, efficiency, and speed. Granted three patents for novel coking process design.

Hands-on roles in R&D, process design, project management and construction, for multi-billion-dollar capital projects. Received awards for high performance, innovative designs, and exceptional delivery.