Providing strategic communications expertise to support the public awareness, fundraising and volunteer engagement activities within the organization.

Founding partner and lead on digital strategy and training for a wide variety of clients. Spryberry specialized in not for profit, indigenous and healthcare industries.

Instructor for the development and delivery of the following digital communications courses:- Online Display advertising and pay-per-click platforms- Introduction to Google Analytics- Content Strategy & SEO- Mailchimp BootcampResponsible for development of course syllabus, instruction and evaluation. Equipping students to strategically research, plan, execute holistic digital communications strategies.

Demystifying digital, I help clients develop holistic communication strategies through current state evaluation, planning, leadership development and training. I strive to equip and empower, acting as a guide to organizations and their teams, positioning them to be resilient and responsive.

Responsibilities include: • Content strategy, usability, optimization and analytics reporting for fortisbc.com
• Reviewing, editing and providing feedback on content from copywriters and communication specialists
• Managing development, implementation and usability testing of third party applications
• Social media strategy and campaign development
• Reporting and analysis of key web and social metrics to internal stakeholders and senior leadership
• Digital… Show more Responsibilities include: • Content strategy, usability, optimization and analytics reporting for fortisbc.com
• Reviewing, editing and providing feedback on content from copywriters and communication specialists
• Managing development, implementation and usability testing of third party applications
• Social media strategy and campaign development
• Reporting and analysis of key web and social metrics to internal stakeholders and senior leadership
• Digital communications research including marketplace evaluation, content marketing and social media best practices
• Member of the Public Affairs Emergency Team (PAET) Show less

Reporting to the executive director, managed all aspects of communications for the organization. Authentic and relational strategies as well as emerging technologies were implemented to reach and engage clients, volunteers, and donors. Scope of role included public/media/government relations, brand development, print and web design, social media, paid and volunteer staff recruitment, training and management.

Communications strategy and training for individuals, small businesses and non-profit organizations (small local to international organizations). Developed and implemented plans that could successfully be maintained and leveraged within existing volunteer and staff resources.

Providing a high level of service to plan members. Processing contribution reports, managing incoming and outgoing member communications and managing aged-receivables. Position required exceptional organization and efficiency and the ability to handle confidential and sensitive information.Key Achievementso Promotion to Account Analyst because of aptitude for analyzing and troubleshooting complex aged receivables, and rate change reporting.

Working within the sales and marketing teams assuming growing levels of responsibility to the communications team. Responsible for delivering effective and accurate communications materials to support the sales team in a deadline driven, fast paced environment.