Toby Johnson Email & Phone Number

Salt Lake City, Ut, Us

Salt Lake City, Ut, Us

Lead wholesale sales and supply chain operations for the Black Rifle Coffee Business. Focused on business execution & strategy, driving revenue growth across incredibly fast-paced, high-growth wholesale business, executing product development and commercialization of new items, and owning supply chain execution across the company to include wholesale, direct-to-consumer, and retail coffee shops.SALES: Scaled wholesale business to largest part of total company revenue (+80% growth year-over-year in Q1 2023). Responsible for managing all retail customer relationships for the company to include Food, Drug & Mass, Convenience & Gas, Digital Marketplace, and Specialty Retail. Led entry into Walmart in 2022 with bagged coffee and rounds (k-cups), introducing 24 SKUs to the shelf and building a new go-to-market from manufacturing through delivery of products to support this business. #4 bagged coffee at Walmart 7 months post-launch. Also scaled ready-to-drink coffee business which is the #3 brand in c-store, leading category growth (both units and dollars) and share gains for the last 52+ weeks.SUPPLY CHAIN: Responsible for end-to-end supply chain operations to include procurement and manufacturing through production, fulfillment, and logistics across Black Rifle Coffee Company. Set up new end-to-end GTM to support wholesale expansion. Own safety, quality, service and productivity agendas for the company.

Salt Lake City, Ut, Us

Board member serving on Compensation Committee of the largest U.S. direct to consumer (DTC) Coffee Company, proudly owned, operated by, and supporting U.S. veterans. Advised on ready to drink (RTD) retail expansion, and multi-unit branded quick serve restaurant (QSR) expansion.

Atlanta, Georgia, Us

Camden, Nj, Us

Led sales function for Campbell’s $4B+ snacks division. Portfolio of brands includes Goldfish, Milano, Pepperidge Farm, Snyder’s of Hanover, Lance, Kettle Brand, Cape Cod, Snack Factory Pretzel Crisps, and Late July, among others. Responsibilities include leading a team of over 750 people and 8,000 independent distributors to drive profitable growth via DSD, warehouse direct, and broker models. Scope of responsibility included retail execution, customer teams across all channels, eCommerce, sales strategy, revenue growth management & trade, shopper insights, category management, shopper marketing, and sales operations.

Purchase, New York, Us

My career at PepsiCo has enabled me to lead as a General Manager with critical experiences throughout the value chain.Overall experience and scope of responsibility at PepsiCo across multiples roles and experiences include: Frito-Lay: Region scope equal to 9.6% of total global PepsiCo profit; team leadership of 3,500+ people; P&L ownership of over $600 millionBeverages: Sales accountability of $2 billion+ in revenue with some of PepsiCo's largest customersNutrition: General Manager for $750 million portfolio of brands (four brands, seven categories)Operations Manufacturing Models: Experience leading businesses across multiple manufacturing models to include single source plant production, national plant network, and contract manufacturerSupply Chain Go to Market Models: Experience across a variety of delivery models to include direct store delivery, warehouse, distributor, and brokerMost recent experiences gained:- Led team of 3,500+- Managed national distribution center network delivering $10 billion in sales.- Led region responsible for producing 370 million pounds and shipping 600 million cases annually in a capacity constrained environment.- Executed $650 million capital investment to expand existing region production and warehouse footprint by 40% (+four manufacturing lines, +27k pallet spaces).

Purchase, New York, Us

PepsiCo has a long legacy of military hiring. The company believes in providing opportunity for military hires, not just in the name of service, but because they help the business win. As the largest food and beverage business in North America, PepsiCo has a large infrastructure and supply chain. Like the military, logistics and operations are the core to PepsiCo’s success, but any open job at PepsiCo is a job for a veteran with the right skills. People with military backgrounds fit well at PepsiCo, a merit-and performance-based company with a focus on leadership and teams.VALOR is PepsiCo's military Employee Resource Group supporting veterans and their families. This team has mobilized in support of fundraising events, community outreach, and veteran recruiting. Led all coordination efforts with VALOR to include volunteers, in-kind donations, and PepsiCo veteran support of a Katy Perry Concert for 3,000 Sailors and Marines in Brooklyn, NY in 2012, and for a $1 million donation to the Bob Woodruff Foundation as part of Super Bowl kickoff weekend in 2014.PepsiCo is continually ranked among top employers for military veterans.

Purchase, New York, Us

Most senior role: Vice President - General ManagerLaunched innovation and refreshed packaging grounded in new consumer insights (across four brands and seven categories).Partnered with third party on data-driven marketing messages and long-term innovation pipelines.Developed three-year strategy focused on white space channel opportunities including club, eCommerce and away-from-home.Special Project: Developed a purpose-driven brand in Latin America leveraging local foods, ingredients, and rituals; R&D partnership to leverage proprietary technologies. Nine-month project presented out to PepsiCo CEO and executive committee.

Purchase, New York, Us

Most senior role: Vice President - Club, Mass, & eCommerce ChannelOwned relationships with some of PepsiCo's largest and most important regional and national customers to include end-to-end joint business planning process.Led channel (Club, Mass & eCommerce); Responsible for profitably achieving net revenue and share targets, developing price/pack architecture strategy and leading customer-specific innovation.Signed first two-year exclusive sports drink category agreement with Costco for Gatorade (U.S. and Canada).

Purchase, New York, Us

PepsiCorps' purpose is to develop empathetic leaders for tomorrow's PepsiCo. Participants are selected through a highly-selective admission program with applicants from around the world. Once selected, the program challenges volunteers to rapidly assimilate to a new culture, effectively develop a high-performing team, and work for one month to impact the local community.In Brazil, served as part of a team of four who worked with Projeto Dom Helder Camara to support a local agricultural women-owned business by developing business and marketing plans. The work included market research, production evaluation, benchmarking studies, regulatory review, and brand development. The team provided a short and long-term prioritized road map for growth across all key business functions. This project also culminated in a robust partnership between the state agribusiness technical institute (IFPE) and Projeto Dom Helder Camara through introduction of an academic extension program dedicating students to provide weekly guidance and support to the rural family business over one year. The institute hopes that this program will be a pilot that can be applied in the future to other agricultural family businesses.

Purchase, New York, Us

Most senior role: Senior Director, Global Transformation Managed robust Asian supply chain for point of sale equipment.Reported to Chief Procurement Officer; led functional transformation, addressing $5 billion in spend across 43 global teams located in New York, Chicago, Dallas, Mexico City, Sao Paulo, Dubai, London, and Bern. Results were a dramatic increase in productivity against this $5B spend base from 2% prior to implementation to 10% post-transformation.

Purchase, New York, Us

Most senior role: Manufacturing DirectorManaged operations facility with 200+ people producing over 55 million pounds of product annually. Won Frito-Lay's most prestigious award, the C.E. Doolin Award for Operations Excellence.

Arlington, Virginia, Us

Foundation of leadership experience: seven years of service in U.S. Army as a Captain and Longbow Apache helicopter pilot.Deployed to Iraq as part of initial invasion (2003) in support of Operation Iraqi Freedom.Responsibilities in various roles included organizing and directing live fire exercises, implementing training operations for 360 soldiers in the aftermath of September 11th, providing logistical support to 1,100+ soldiers, directing the maintenance of over $1.8 billion of aircraft & equipment, and establishing a fully functional human resource administrative headquarters that moved over 400 miles through open desert and combat conditions.

Mba

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