CTO of HudsonMX. HudsonMX provides media planning and buying technology for advertising agencies and advertisers. HudsonMX was created as a cloud native application built on AWS and GCP.

As Chief Architect of the company’s application platform, I design and implement software to solve issues for the business. Mediaocean operates in the rapidly changing advertising industry, in which client requirements continuously change and speed-to-market for global products is imperative. During the course of the project I have created four new teams and recruited 30 direct reports.

Designed, implemented and managed an electronic trading system for commercial radio processing £120m of orders per annumCreated the UK first digital campaign management system for i-Level, a leading UK digital advertising agency. Features included integration with Doubleclick's adserver and Google Adwords.Created and designed a regional media mapping system, as well as a range of client-commissioned products to drive revenue growthMonetized MediaTel's web traffic using OpenX AdServerManaged the company’s technical architecture, which included more than 50 servers in three data centres. Ensured a very high level of service delivery with system up times exceeding 99.95%Responsible for managing data communication infrastructure, including DNS, routing and firewallingIn 2004 I persuaded the board about the benefits of using open source software and introduced and managed the successful adoption and implementation of Linux, Apache, MySQL, PHP (LAMP) across MediaTel's complete product range bringing a sizeable return on ROI.Designed and implemented the Barb TV online research and analysis system (http://www.barb.co.uk/)Set-up and sold commercial property software development companyCreated one of the first fantasy football gaming sites in the UK