TLDR:If you're a next gen market facing professional or team, I'll empower you with new ways of storytelling in an AI and digitally driven world. My ventures, teaching, mentoring and content all help achieve maximum impact for what you are doing- and the brands and organisations you serve.More:Over 25 years of experience in shaping this digital world through minds, ideas and strategy. My own mind and ideas are informed by connecting the fundamental disciplines of Evolutionary Biology, Behavioural Economics, Anthropology and Sociology. This helps me create outstanding Go-to-Market Strategies and unique frameworks for brand experience, content creation,and career management My current avatars:Co-founder, and Strategic Consultant, XTaleAreas: Storytelling for Go to Market strategies, Brand Building, Product Marketing,Customer Experience Management & User Generated Content for driving conversions.Adjunct and Visiting Professor: Teach various digital-first subjects across well known academic institutions and industry. International Adjunct Faculty for MICA Visiting Faculty for SPJain London and JIO, Mumbai at the moment. Creator:Creator of the popular Smarter with Sid podcast( over 300 episodes)I influence with my content on Instagram, YouTube, TiktTok, Threads, and of course, here. I’ve written 4 books, the latest one is “ Not a Marketing Book: Marketing ideas for this Age.My previous avatars:Full time Academic (as Associate Dean, and Digital Area Leader)Served at Southampton University ( WSA) as Teaching Fellow, Digital Strategy, for two years.Full time employment with global corporates in the Media, Entertainment and Telecom sectorsStrategic Business Consultant across various sectors, with high profile B2B and B2C clients CXO level experience at 3 exciting internet based startups