Theunis Stoffberg

Theunis Stoffberg Email and Phone Number

Digital Director | Fractional CMO | Digital Strategist @ SalesLab
ekurhuleni, gauteng, south africa
Theunis Stoffberg's Location
City of Johannesburg, Gauteng, South Africa, South Africa
Theunis Stoffberg's Contact Details

Theunis Stoffberg work email

Theunis Stoffberg personal email

n/a
About Theunis Stoffberg

15 years + of digital marketing experience with M-Shaped digital skills including Client Service, Project Management, Strategy, VP, P&L Analysis, PPC, SEO, GA4/GTM (Google's suite of products)My skills include: - Digital Strategy, know-how and expertise. - Client service, business management, project management- Team management, strategy and execution of digital projects spanning over 20 years. - Account Management (Clients, Stakeholders) | Sales (Business Development, Cross-Selling, Upselling)- Communication (Stakeholder Management, Client Communication, Team Leadership) | CRO & A/B Testing- Lead-gen: Drive campaign strategy and conception through to analysis and optimisation- Commerce: Increase AOV, frequency and conversion rates- B2C & B2B Industry Experience: FinTech, E-commerce, Industrial, Manufacturing, Motoring, Hospitality, Healthcare- Analysis & Insights | Management | Research Sales | Customer Behaviour- Digital Advertising, SEO & Social Media Analysis | Website Analysis | Qualitative Analysis- Sales, Competitive & Marketing Performance Analysis | Reports | GA4, GTM & SGTM Setup- Agile Methodology | Quality Assurance (Code Review, QA Process, User Testing)- Web Development (HTML, CSS) | Problem-Solving (Analytical, Troubleshooting, Decision-Making)- SEO, Paid Advertising (Google Ads, GA4, GTM) | Management & Execution (Teams, Budgets, Systems)- Digital Expertise (Web Development, POEM, Analysis) | Strategic Planning (Business Objectives)- Drive Growth (Customer-centric Focus) | Tactical Optimisation (Media Channels, Campaigns)

Theunis Stoffberg's Current Company Details
SalesLab

Saleslab

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Digital Director | Fractional CMO | Digital Strategist
ekurhuleni, gauteng, south africa
Website:
saleslab.co.za
Employees:
4
Theunis Stoffberg Work Experience Details
  • Saleslab
    Digital Director | Founder And Ceo
    Saleslab Apr 2016 - Present
    Johannesburg, Gauteng, South Africa
    Specialising in digital marketing services for B2B lead generation, e-commerce and SaaS businesses. Managing clients such as Fedhealth, BestMed, Linde Forklifts, Nemo Travel and Nouwens Carpets.Responsibilities include: > Managing the business, P&L, resources and new business development, pitching and closing sales. > Oversee and manage the full digital offering, from initial scoping, planning, estimating and scheduling, through to execution and analysis. > Day-to-day management and smooth running on projects, people, budgets and resources> Day-to-day management of a range of digital projects including UX, CRO, WebDev, SEO, PPC, Email, GA4 and GTM.> Predicting and managing sales pipelines, P&L, revenues and forthcoming prospects from each client > Ability to determine and manage the financial performance of projects > Scoping of digital projects with clients, understanding their individual requirements and creating accurate documentation > Facilitating the definition and planning of functional and technical specifications> Effectively planning and prioritising deliverables, ensuring requirements are clearly communicated and executed > Delivering expertise within digital speciality supporting the client teams in a consultancy capacity> Analysis and reporting on performance
  • Awa Digital
    Senior Digital Account And Project Manager
    Awa Digital Jun 2020 - Nov 2023
    South Africa
    AWA is an international Conversion Rate Optimisation and experimentation agency across Europe and Africa. I managed accounts and projects for King Price and Momentum Multiply, AllBeauty, FragranceFind, YouGarden, Cannon.> Business development manager in South Africa> Managing projects on some of Europe's largest e-commerce stores across continents remotely. > Managing optimisers and clients in the UK and dev and operational teams in India.> Acting as the glue in the project between developers, marketing specialists, stakeholders QA’s and clients to ensure on-time delivery. > Assisting with requirements elicitation using interviews, surveys, observation and experimentation (A/B testing). Structuring the epic features and user stories for experiment. Scoping it and defining what a positive outcome will be.> Working with key stakeholders to define requirements, milestones, and scoping of projects.> Presenting proposals, budgets, deliverables, and timeframes to stakeholders.> Drafting and maintaining project documentation, including project plans, status reports, and meeting minutes.> Conducting monthly status meetings with stakeholders to provide progress updates, identify risks, and ensure alignment with project goals.> Providing regular updates on project status to stakeholders, keeping them informed about progress and potential risks.> End-to-end project management, overseeing all aspects from initiation to closure.> Conducting daily check-ins and collaborating with the development team to prioritise tasks, resolve roadblocks, and ensure timely completion of deliverables.> Managing systems, budgets, operations, and outcomes for each project.> Coordinating with third-party vendors, contractors, and suppliers across projects.> Ensuring timely and quality delivery of project outcomes through effective project management.> Building strong client relationships and leading proposals for new projects.
  • Pineapple Analytics
    Senior Digital Specialist (Freelance)
    Pineapple Analytics Feb 2014 - Mar 2016
    Gauteng
    Assisting various clients in E-Commerce and lead generation in Digital strategy, Paid Media and SEO.Clients serviced included TrailerTown, Fragrance Find and Pinoak Solutions.
  • Quirk
    Senior Digital Specialist And Account Manager
    Quirk Jan 2013 - Jan 2014
    Johannesburg Area, South Africa
    Manage and drive Quirk’s new strategic imperatives – user experience (UX), data and mobileservices and drive new, social media insights reporting. Accounts I worked on include Makro, Hollard, Renault Cars and Sun International.
  • Pnp Communications
    Head Of Digital Pr | Business Unit Manager
    Pnp Communications Apr 2008 - Dec 2012
    City Of Johannesburg, Gauteng, South Africa
    Heading up PnP's digital account department, managing clients, staff, P&L and PR Digital output.Clients served: AEL Mining Services, ProScan, Hotelzon. Oversee and manage the full digital and PR integrated project lifecycle, from initial scoping, planning, estimating and scheduling to co-ordinating digital design, media execution, coding and testing. 
Day-to-day management and smooth running of digital projects including websites, online media platforms, PR and digital advertising.
  • Glueweb
    Md
    Glueweb Apr 2001 - Mar 2008
    Pretoria, Gauteng, South Africa
    Website development in JOOMLA and bespoke. I served and managed clients such as Imperial, Lafarge Cement, ER24, Petzetakis Africa and Europ Assist.
  • Arm Advertising
    Art Director
    Arm Advertising Apr 1996 - Mar 2001
    City Of Johannesburg, Gauteng, South Africa
    Graphic design and creative for ARM Advertising. Accounts I worked on: Lafarge Cement, Mutual and Federal, Busby Leathergoods, Owens Corning and Petzetakis Africa.

Theunis Stoffberg Skills

Web Analytics Project Management Management Digital Marketing Online Advertising Web Development Integrated Marketing Marketing Communications Advertising Seo Strategic Communications Public Relations Website Development Social Media Marketing Strategy Email Marketing Google Analytics Google Adwords Digital Strategy Online Marketing Sem Ppc Social Media Marketing Marketing Strategy Digital Media Search Engine Optimization

Theunis Stoffberg Education Details

Frequently Asked Questions about Theunis Stoffberg

What company does Theunis Stoffberg work for?

Theunis Stoffberg works for Saleslab

What is Theunis Stoffberg's role at the current company?

Theunis Stoffberg's current role is Digital Director | Fractional CMO | Digital Strategist.

What is Theunis Stoffberg's email address?

Theunis Stoffberg's email address is th****@****p.co.za

What schools did Theunis Stoffberg attend?

Theunis Stoffberg attended University Of South Africa/universiteit Van Suid-Afrika, University Of Pretoria/universiteit Van Pretoria.

What are some of Theunis Stoffberg's interests?

Theunis Stoffberg has interest in Children, Display Media And Paid Media Platforms, Economic Empowerment, Google Gdn, Web Analytics, Education, Crm And Lastly Mobile Trends, Online Marketing, Digital Strategy, Seo.

What skills is Theunis Stoffberg known for?

Theunis Stoffberg has skills like Web Analytics, Project Management, Management, Digital Marketing, Online Advertising, Web Development, Integrated Marketing, Marketing Communications, Advertising, Seo, Strategic Communications, Public Relations.

Who are Theunis Stoffberg's colleagues?

Theunis Stoffberg's colleagues are Gabriel Uchoa, Diego Henrique, Diego Henrique, Yago Thyerri Santos Passos, Sabrina Miranda, Welida Amaral, Diego Pontolio.

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