Valeria Mercado Email & Phone Number

San Francisco, Ca, Us

San Francisco, Ca, Us

-General administrative tasks: filing, organization, office upkeep, supply ordering, document preparation, report creation, etc.-Translated written documents as well as verbal interactions in office -Created excel spreadsheets of collated customer data for payroll, accounting, immigration and tax purposes-Created/audited expense reports-Organized/audited invoices for tax and payroll preparation-Researched tax rates and updates by region, applied to clients´ yearly reports for tax preparation to ensure accurate taxation

-Lead the brand development of a new product line for Terra Nova, I.e.: Logo, product labels and packaging, marketing collateral-Created Marketing plan for U.S. expansion-Assisted in developing a product roll out plan-Identified areas for market expansion-Lead CSR initiatives to maintain high standards of compliancy and ethical business practices-Researched compliancy and requirements for international expansion, organic certifications, sourcing, packaging, shipping, etc. -Created technical specs and wrote copy for outreach and marketing material-Interviewed and worked with farmers in the Baja CA to ensure efficacy and gather testimony for consumer driven market expansion

Wedemark, Hanover, De

Vetted marketing inquiries, acted as liaison for corporate in Germany and ConnecticutOrganized in store events and local partnershipsIdentified key partners for local market expansion, I.e. theater & techDrove in-store sales with targeted promotions and partnershipsDeveloped relationships and sponsorships with local and national charities, brands and companiesRepresented brand during trade shows, conferences, 3rd party sales events and festivalsManaged gift with purchase and swag programCoordinated vendors, initiated partner negotiationsStreamlined SOP’s for daily retail functionDeveloped in-store tech recycling program, partnered with corporate to initiated buyback programAchieved top sales in DTC Luxury sector, established multiple national partnerships and created new whole sale channel for consumer audio

Created marketing plan and developed brand strategy for companies upcoming sophomore yearManaged creative team of social media associates, graphic and web designersCollaborated with developers for website, SEO and google analyticsImplemented social media strategy- identified influencers, co-branding partnersIdentified KPI’s and online metrics- increased online visibility by +2% a week in 3 month periodAssisted in project management and timeline creation for countries largest cannabis trade show: Emerald CupDeveloped marketing strategy for two new co-branded products with Artisan Cannagar and Guild Extracts for Emerald CupCollaborated with Hybrid Creative Design firm for packaging, trade show and creative asset developmentArt directed photo and video content for social media and Emerald Cup promotional footageConceptualized design and copy for ads, catalog, website and social channelsLiaison with Sensei Magazine and other Cannabis media outlets for trade show coverageDesigned line of branded merchandise with Killer Merch Co. Worked with variety of vendors in sourcing trade show giveaways and branded promotional itemsCreated tech-packs and SKU sheets for packaging and merchandiseNegotiated contracts with vendors, photographers and videographers, designers, and modelsResearched compliancy laws, developed legal and ethical processesSecured distributors and arranged demo’sDeveloped assets for bud tender education, designed terpene charts

Organized all events- integrated local causes into marketing strategyDeveloped in-store marketing budget for: events, major gifts, promotions and merchandising propsPartnered with non-profits for in-store fundraisers and donations allocations, e.g. RISE, UnDocuFund, Glide, SF Philiptochos, SF Symphony Participated in community meetings and events for: Fillmore Merchants Association, Fillmore Jazz Festival, SF LGBTQ Center Shop OUT dayHosted Shop-in-shops with local, independent businesses to boost community reach, including Flowers by Nigella and Rooky Ricardos Records

Maintained top 1% sales in companyCreated a portfolio of clients maintaining outreach sales contributions +40%Implemented email marketing campaigns boosting outreach sales contributions for SF +10%Trained new hires and implemented seasonal training initiatives, designed infographicsAssisted in revising and rewriting company training modules

Lead of Antique research and product knowledge for the San Francisco Fillmore boutique. Apart from sales I am responsible for researching the Antiques sourced as well as creating informational guides and materials for other employees to utilize in their product knowledge development. Research includes materiality, design technique, jewelry and fashion history as well as the history of socio-economic development and its effects on design, materials, necessity, etc.

Directed and conceptualized visual merchandising and in-store photoshootsUpdated planograms, created region specific store planMonitored purchases and buying behavior for stock replenishment, flash sales, visual merchandising and events

New York, Ny, Us

Developed local events calendar and store scheduleAssisted in event planningIdentified local partnerships for events and gifts with purchaseTracked omnichannel sales and implemented key selling strategiesPerformed inventory management and reallocationCreated original, bimonthly window displays and directed store visuals Consistently exceeded monthly sales goals

Take phone orders & greet customersRun food for waitersTrain new employeesDispatch deliveries to drivers and create efficient delivery routesAct as customer service representative and address complaints

Editor and contributor at TalkStyle, a San Francisco based fashion blog touching on industry news and world issues affecting fashion. I contributed articles reporting news and think pieces on social issues as well as photography for the "stylish street walkers"- a segment showcasing the individual street style of San Francisco.

-Contributing Writer-Editor and Fact Checker-Researcher-Assisted with Art Direction-Performed General Administrative Tasks ie: answering phones, liaison between editors and departments, archiving, etc.