# Business Engagement, Strategy & Marketing Leader for 135 MM$ Cow to Consumer Value Chain augmentation for enhanced export potential, milch productivity, value added dairy products capacity building and brand rejuvenation# New Initiatives, Strategic outreach, Business Growth & Food Innovation, R&D Ecosystem.# Startup Mentorship for business growth and model validation# Dairy Products Export Potential Opportunity sizing and capacity building

A global network of Food & beverage Experts

CONCEPT, IDEA, MOAT§ Digitally native clean label Food & Bev D2C brand targeted on 440 Mn urban millennial consumer base§ IP driven (Delvic™-evolved from delve) brand crafted for consumer trends of Convenient, Aspirational, Trustworthy dietaryNutrition Science: Phygital QR Code based Immersive, immediate & interactive experience & Product Provenance,FUND RAISING, TEAM BUILDING§ Assessed opportunity size to raise 1Cr + INR Incubation from CIIE IIMavericks, IIT Kgp RKVY… Show more CONCEPT, IDEA, MOAT§ Digitally native clean label Food & Bev D2C brand targeted on 440 Mn urban millennial consumer base§ IP driven (Delvic™-evolved from delve) brand crafted for consumer trends of Convenient, Aspirational, Trustworthy dietaryNutrition Science: Phygital QR Code based Immersive, immediate & interactive experience & Product Provenance,FUND RAISING, TEAM BUILDING§ Assessed opportunity size to raise 1Cr + INR Incubation from CIIE IIMavericks, IIT Kgp RKVY RAFTAAR, Angel Investor§ Built a core-team of 10 encompassing R&D, Digital Marketing, Omnichannel Sales, and OperationsMarketing Strategy,D2C & PRODUCT MANAGMENT§ Devised 3600 Marketing strategy (Concept to Consumer) for NPD product conceptualization, packaging, agency creatives, sales co-ordination, revenue growth, for 20 SKUs of Delvic™, Actilac™, Novolac™, Senoralac™ brands§ Led the D2C omnichannel marketing strategy, driving a 20% increase in brand awareness and a 30% lift in in-store sales during the 0 to 1 journey through impactful launch videos, targeted social media ads, and promotions.§ Implemented QR code phygital packaging for 40% scan rate and a 10% rise in repeat purchasesBusiness Dev & Category Management§ Devised Omnichannel Go-To-Market footprint: Advanced seller status with Amazon, Flipkart & Reliance Retail, Jio Mart: India’s largest retailer for physical presence and achieved 50% MoM growth for the key quarters§ Built 0 to 1 value chain to achieve 0.5% QDI & high CSI, 100 % QoQ growth in distributorshipDigital Commerce § Achieved KPIs (10% MoM improvement) benchmarking strategy across Social, SEO, PPC, E-mail, Referrals, content for our product launch and growth§ Devised Innovative Digital QR Packaging: Product Provenance, Customer Loyalty Coupons, Digital rewards Show less

Took up this opportunity as part of Academia - Industry interface to help students realise some Entrepreneurial dreams. Apart from insights on Entrepreneurship journey, I share some nuggets from my global cross functional experience in Business Technology Strategy, Digital Transformations, Sales & Marketing with students, in return, I learn what are the expectations of the students for future workplace.

Advising global C- level stakeholders on Digital First Brands, New agile business models, Digital commerce, Strategy & Business Transformation, Consumer Centric Supply Chain, commerce for global CPG/FMCG players§ Achieved Direct (0.5 MM$), Influence & Pitch Revenue (5 MM $) via assets and accelerators including improving methodologies, tools, techniques and development of new ideas, approaches; pitch proposal defenseRev Growth & Sustainable sourcing for US Coffee chain,§ Devised… Show more Advising global C- level stakeholders on Digital First Brands, New agile business models, Digital commerce, Strategy & Business Transformation, Consumer Centric Supply Chain, commerce for global CPG/FMCG players§ Achieved Direct (0.5 MM$), Influence & Pitch Revenue (5 MM $) via assets and accelerators including improving methodologies, tools, techniques and development of new ideas, approaches; pitch proposal defenseRev Growth & Sustainable sourcing for US Coffee chain,§ Devised Consumer Centric Shared Digital value chain on App: Mobile ordering & Pickup, Mobile payment integrations, Product Trials and sampling, loyalty driven revenue (35% of in-store transactions) with 10 million active members§ Deployed Consumer Centric shared service Supply Chain for enhanced fill rate at stores, margins protection, higher CSIBusiness Transformation Cola Major Foods Division Canada§ Co-developed an investment roadmap and business case for a three-year business transformation program§ Led Sales & Marketing for 5 Mn USD post-merger integration project for a Fortune 500 Cola Major§ Enabled future state People, Process, Digital (Social, Mobility, Analytics & Cloud/E-Com) for “One Voice to Customer”§ Devised seamless digital architecture, reconstructed KPI framework, refreshed JDs, optimized manpowerDigital GTM for Alcoholic Bev§ Captured Market context, regulatory outlook, consumer trends via digital presence strategy§ Devised GTM via digital ad route and surrogate marketing on digital channelsCapacity Building, COE, Thought Leadership§ Assets for Future State CRM Processes, Persona Audit, CRM Product Roadmap for CPG Industry§ Customer Persona, Day in Life, APQC, SCOR aligned Process for Food, Agri, Process Mfg, Devised frameworks foro Evaluation Score card for Commercial of the Shelf (COTS) versus Bespoke solutiono P2C2 (People, Product, Communication, Continuous Improve) Consumer Centric Supplier Innovation Show less

Senior Officer (Innovation Manager- New Category & Initiatives): Central Innovation TeamResponsibilities§BU Innovation governance and the Innovation Stage Gate Leader at Ice cream Division Corporate HQ§ Conducted SWOT analysis of market offerings leading to Affordable, Promotional, Impulse category launches (12 SKUs)§ Project Manager for Re-launch of Indian Frozen product with enhanced bouquet & new price point§ Innovation Governance for Vienetta®– Jab bhi Bolo Dil se… Show more Senior Officer (Innovation Manager- New Category & Initiatives): Central Innovation TeamResponsibilities§BU Innovation governance and the Innovation Stage Gate Leader at Ice cream Division Corporate HQ§ Conducted SWOT analysis of market offerings leading to Affordable, Promotional, Impulse category launches (12 SKUs)§ Project Manager for Re-launch of Indian Frozen product with enhanced bouquet & new price point§ Innovation Governance for Vienetta®– Jab bhi Bolo Dil se Bolo, Happy Diwali, a festival of life launches§ Contributed to focused BTL NPD activities such as Target Consumer groups in 4 major markets for new product launches§ ATL: ‘Responsibly Made for Kids’ promise for the Kids’ range under Max brand, devised inputs on nutrition profile,messaging in sync with the ‘Responsibly Made for Kids’ moniker positioned as a healthy, active lifestyle snack§ Initiative Leader for ATL/Corporate Level QDI (Quality Delivery Index) – Feel the Pulse (on ground consumer feedback) Show less