Clients—————————————————Oakland Roots & Soul FC, Reborn Coffee, Paramount Global, Viacom CBS, VAE Energy, CMT, Nickelodeon, VMAs Block Party—————————————————As an experienced Brand Designer, I help Marketing Leaders visualize their project goals from a strategic point-of-view and create value with design. I specializing in brand, marketing, and design strategy in CPG with over a decade of experience with projects going live in market. Whether it is a large initiative or value-adding deliverables, I'm able to step in and provide a high-level resource leaders and directors want on their team.

Achievements—————————————————- Launched JUUL2, JUUL2 pod flavours in EMEA - Packaging concepts, B2C and B2B print, digital CRM Launch- Launched 2022 US Commercial campaigns - Creative explorations, B2C print

JUUL's mission is to improve the lives of the world’s one billion adult smokers by driving innovation to eliminate cigarettes. JUUL is the number one U.S.-based independent e-cigarette, selling millions of JUULpods per month and growing fast. Headquartered in San Francisco and backed by leading technology investors including Fidelity Investments and Tao Invest LLC, JUUL Labs is disrupting one of the world’s largest and oldest industries. We’re an exceptional team with backgrounds in technology, healthcare and biotech, and we’re growing rapidly to deliver on our mission. We’re actively looking to hire the world’s best scientists, engineers, designers, product managers, supply chain experts, customer service and business professionals.

Achievements—————————————————- Launched PAX 3 - Packaging, print, digital, website- Launched PAX Era - Packaging, print, digital, website- PAX website refresh - Early stage with only 1 designer and 1 developer working with Marketing Director and CMO- Curated/created PAX social media content- Art Direction for PAX 2/PAX3/Pax Era- In-house photography- Increase revenue on D2C channel via consistent email marketing- Launched JUUL in 6+ countries with only 3 Designers/1 PM - Packaging, translations, web design, B2B + B2C GTM asset suite- Art Direction for D2C Channels: website, email, and social media - In-house photography - Hired/Art Directed professional photographers for campaignsLaunched 12+ SKUS - Multiple device colors and flavors - Print asset suites - Digital launch campaigns- JUUL website refresh- Increase revenue on D2C channel via consistent email marketing- Launched Subscription product with Ecomm team and designed 6-pack shipper box- YoY growth on all channels from 2016-2018: C-store, Digital, Vape, Subscription- Grew a flat team from 2 people to 8 people serving both PAX and JUUL Brand—————————————————As the only Designer at PAX Labs, I worked directly on both PAX and JUUL brand and marketing. Working there early stage, I approached all problems with these in mind: company goals, consumer benefits, speed to market, and measuring results. Those principles guided how I approached every project with my partners.

Clients—————————————————Hot Italian, Major Minor SF, Unseen Heroes, Stockton Symphony, Visa CBC, Documentary Foundation, Pax Vaporizer, Salesforce, The Grid Agency, Sacramento Metropolitan Arts Commission, Del Paso Business Partnership, Diaz Vaughn + Company, Cloud Nine Clothing.—————————————————As a Freelance Designer working in the Sacramento area, I worked with a variety of clients ranging from individuals and small businesses to city agencies. I have experience creative direction, consulting, writing creative briefs, proposals, and project management. My main expertise is print design, branding, campaigns, layouts, advertisement and typography.

Achievements—————————————————- Launched/Branded ASUC Student Union - Branded multiple internal departments - Print marketing for student-funded events - Staff photography - Mentored student interns- Reported to Creative Director: Joel Felix—————————————————During 2015 at UC Berkeley, the ASUC Student Union was going through a construction revitalization. The Lower Sproul Redevelopment Project had built a more inviting space for students to cultivate their academic and personal life. The in-house team was tasked to bring this new building to life.As a Graphic Designer for the Marketing team, I am able to help build this legacy and establish a trusted brand, mentor student design interns, apply my photography skills for interactive/print needs, and create a lasting brand for the ASUC Student Union.

Achievements—————————————————- Signed Visa on retainer- Reported to Creative Director: Jeff Tanhueco—————————————————Provided the Creative Director support for their client Visa. During the contracted 6 weeks, I designed UI for Visa's Ipad interface to work with their state of the art Prysm Video Wall. Other responsibilities included presentation design, illustrations, and iconography. I worked along side multiple Developers, UX Designer, and other UI designers to activate the Prysm Video Wall in Visa HQ.

Achievements—————————————————- ACUI Steal This Idea 1st Place 2013 - Sac State Percussion 2 color poster- ACUI Steal This Idea 1st Place 2013 - Divas of Diversity Poster- Reported to Joel Felix, Kyle Marks, and Kenji Enos—————————————————While attending design school at CSUS, I worked part-time as a Junior Designer for the Student Union. There I was mentored by 3 full-time Senior Designers and was able to concept and design many campus events. I got the change to experiment with multiple design methods and manage my own projects preparing me for entering my career.

Clients—————————————————Sacramento Magazine, SN&R, and Serrano Magazine.—————————————————Editorial freelance photo assignments for local print publications.

Achievements—————————————————- Launched two (Sacramento + Reno) 40page+ newspapers every week - Launched multiple "special guides"- Cover and main spread concept/design- Sourced and Art Directed local photographers for article assignments- In-house photography- Creating templates and style guides for production—————————————————Collaborated with large team of copy editors, writers, photographers, illustrators and designers to deliver visually captivating cover art and main spreads to increase readership.

Achievements—————————————————- Launched two 40page+ news papers every week - Sourced and Art Directed local photographers for article assignments- In-house photography- Creating templates and style guides for production—————————————————During my time as Editorial Designer at SN&R, I worked with the Creative Directer to launch 2 regional (Sacramento + Reno) new papers every week.