Helping create amazing branding and go-to-market strategies and social content for Conair, Spotify, Starbucks, Squarespace, Etsy, Detroit Trucks North America, OneMain Financial & a few amazing other clients.

Helped create award-winning content and social strategies for RBI (Popeyes), Activision-Blizzard (Call of Duty, Diablo), Philadelphia Cream Cheese (Kraft), AbInBev (Patagonia, Presidente, Bud Light, Michelob Ultra), Google, Lyft & a few amazing other clients.

* Lead solutions to improve effectiveness of our clients marketing initiatives through data driven methods, integration of marketing technologies and more efficient operations.* Identify approach and key deliverables across marketing science offering to meet client marketing and business challenges* Develop data driven digital strategies by always maintaining a multi-channel customer centric approach and by linking all projects to business results and measuring them accordingly.* Act as a problem solver to digital marketing challenges across paid (online display, search, social, radio, etc.) and owned media (email, direct mail, website, etc.).* Drive engagements with clients to define, design, deliver and enable cross platform technology, data and business optimization solutions across leading marketing vendors including Adobe, Salesforce, Google, Oracle, IBM and Microsoft.* Lead marketing optimization programs, including identifying, evaluating and prioritizing optimizations, for increasing conversion rates and revenue generated from site content, e-mail marketing, digital marketing, SEO/SEM and promotions* Influence clients to measure true business value by creating a “learning agenda” that highlights how a client can improve business outcomes by employing better measurement techniques

- Recommend and define digital marketing strategies for our clients, encompassing all interactive communication platforms & resources (e.g. website, emails, social media and blogs)- Collaborating with all disciplines, develop and evolve creative ideas to bring together our Client’s brand goals and objectives- Build strong Client relationships and trust through identifying needs and opportunities to increase brand awareness and enhance the overall marketing mix- Stay current with digital trends and technological advancement. Research new products, services to identify new areas of opportunity for our clients- Keep up-to-date with consumer preferences, monitor SEO/SEM, marketing and sales performance metrics to forecast trends and proactively suggest new campaigns- Liaise with all teams to optimize consumer interactive experience while ensuring brand consistency- Deconstruct and establish best practices in digital marketing.

Executing marketing strategies designed in conjunction with management area.Maintain a working knowledge and ability to create and deploy marketing tactics including email, tradeshows, webinars, web content, PPC, and Social Media.Monitoring social networks of existing campaigns.Design of graphic oriented campaignsLaunch and Monitor campaigns.Lead content strategy across multiple channels to attract, nurture and qualify prospects through the different stages of the buying cycle/sales funnel.Develop content to build brand awareness and thought leadership with target audiencesAssure that the content for web sites is updated in both Spanish and English.Work collaboratively and effectively with all departments on development and uploading content for Web sites.

Managed the designing, scheduling, and deploying all customer and prospect e-communications on Salesforce Marketing Cloud (ExactTarget); successfully executed bank’s first targeted/segmented e-mail marketing campaignCreate and deploy digital marketing campaigns for promotions and project launchesSent over 1,000,000 emails to clients in an attempt to cross-sell over the course of 2015Designed the Mercantil Commercebank Mobile Banking Application for iPhone and AndroidMember of the bank's "Branch Transformation" CommitteeProvide analysis and timely reports on website usage, e-mail communications, and other online initiatives. Study the trends of those already coming to the site, evaluate the success of design assumptions, and make recommendations on improvementDevelop and maintain the calendar/schedule for projects and initiatives to support online communication needs for the BankWork intra- and cross-departmentally to obtain and post fresh online content routinely throughout the yearServe as the day-to-day marketing liaison with strategic online vendors for maintenance of the website and additional online initiativesProvide recommendations for prioritization of future online projectsEdit marketing copy on HTML for static website to ensure content posted online is user-friendly and appropriate for online audience

Manage content of digital outlets of Sabadell United Bank and subsidiaries (http://www.sabadellbank.com/)Design and Execute mass e-mails to clients and leads in line with the current quarter's objectivesDeveloped brand strategy and statistics systems to monitor and increase website performance analytics.Design landing pages for different bank initiatives and campaigns.

Improved client’s overall search results on Google for specific keywords. Managed a Monthly Allotted Budget for 3 or more clients at a time. Edited/Designed different aspects of websites for clients. Authored detailed proposals for prospective clients.Acquired potential leads and clients through aggressive E-Marketing.