Astraluna Brands, LLC is the distribution company for two award winning craft distilleries, namely, Cape & Island Distillers located in Mashpee, MA and Liberty Tree Distillers located in Medfield, MA. • Developed and implemented self-distribution of Astraluna product in Massachusetts.• Increased distribution from primarily SE MA to 10 states from New Hampshire to California.• Increased product placements to include every major liquor chain account in Massachusetts.• Increased sales by 400 % in the past five years.• Developed and maintained relationships with out of state distributors.• Recruited and hired sales personnel to sell to on-premise and off-premise accounts in MA.• Directed the development of Cape & Island’s first distillery tasting room in Mashpee, MA.• Automated sales, invoicing, and CRM functions.• Direct involvement in new product development from conception to market launch.• Worked directly with store managers to maintain shelf sets to place Astraluna products into optimal shelf positions to increase sales.

Recruited by the Snowsports Director, Tim Wolfgram, to work as a guest instructor during the months of March and April; to assist the Ski School in providing beginner to advanced private and group lessons for all ages during this peak vacation period.

Head Ski Race Coach for the varsity ski racing team at Oliver Ames High School.Responsible for coaching and managing a ski racing team of 35+ boys and girls and two assistant coaches competing in the Mass Bay Ski League East.

Responsible for coaching a team of 10 to 17 year old athletes weekends from the beginning of December to the end of March.• Certified Level 2 Professional Ski Instructor.

Directed and managed all aspects of business operations. Key Duties and Accomplishments:• Built a small single location retail wine,spirits and beer business with sales of $500 thousand into a multi-location chain with sales in excess of $25 million.• Created the first advertising co-op for wine, spirits and beer in Massachusetts.• Recognized as an expert in evaluating,quantifying,and purchasing craft spirits,craft beers and fine imported and domestic wines.• Responsible for establishing long term relationships with banks,financial institutions,wholesale wine and spirits distributors,and other craft beverage vendors that provided term loans and lines of credit.• Primary negotiator for all location leases,property purchases,site development,and interior wine and liquor display fixtures• Managed all professional relationships with distributors,importers,and wholesalers of fine wine and craft spirits,corporate attorneys and accountants.• Purchased and maintained all POS and Network systems for all locations.• Directed a team of purchasing managers to ensure proper product mix and inventory levels of all fine wines,craft spirits and craft beer.• Collaborated with the specialty products manager to design and develop in store point of sale materials for wine,spirits,and beer products• Planned product tastings of fine wine,craft spirits,and craft beers,publish wine and spirits newsletters,establish and maintain social media presence • Maintain strong relationships with wine and spirits importers,distributors,wineries,suppliers,wine and spirits wholesalers,and on and off premise outlets• Hands on self-starter with the ability to work independently or as part of a management team.• Operated and maintained database management systems using Access,FoxPro and Excel.• Familiar with most ERP and CRM systems.• Strong listening and interpersonal skills.• Trained in Microsoft Word, Excel, Access, PowerPoint, and Outlook.