Susan B Email & Phone Number

I help clients evaluate their content needs to develop clear strategies for how to leverage their content across all of their communications platforms. If they need to rewrite existing content for stronger messaging and better SEO results, I assist them with content revision. If they need new content, I assist them with research, interviewing subject matter experts, and writing powerful copy that engages their target audience and motivates them to engage.I work with larger… Show more I help clients evaluate their content needs to develop clear strategies for how to leverage their content across all of their communications platforms. If they need to rewrite existing content for stronger messaging and better SEO results, I assist them with content revision. If they need new content, I assist them with research, interviewing subject matter experts, and writing powerful copy that engages their target audience and motivates them to engage.I work with larger organizations that utilize freelance copy writers for ongoing content development as well as smaller businesses that either need new content or a refresh on their existing content. In today's world of technology and multiple touch points to reach their target markets, all businesses must focus on the need for strong content that influences perspective customers. Your content is the foundation of your company's brand and the gateway to priming the pump for engagement and/or sales. Show less

Seattle, Wa

- Developed, wrote and implemented integrated Marketing Plans, initiatives and campaigns that increased client’s brand awareness, target market and market share, and positively impacted sales and revenue. - Created and managed lead generation programs and campaigns utilizing print, multimedia and internet based marketing applications to convert qualified prospects for B to B and B to C sales into customers- Managed design and creation of content for: sales proposals, RFPs, internal and… Show more - Developed, wrote and implemented integrated Marketing Plans, initiatives and campaigns that increased client’s brand awareness, target market and market share, and positively impacted sales and revenue. - Created and managed lead generation programs and campaigns utilizing print, multimedia and internet based marketing applications to convert qualified prospects for B to B and B to C sales into customers- Managed design and creation of content for: sales proposals, RFPs, internal and external communications including: print collateral (brochures, newsletters, direct mail, white papers) and electronic marketing (email campaigns, Web sites, blogs, Facebook, Twitter) - Acted as project manager for Web site development and ongoing management including creative concept, site design, content creation and search engine optimization- Tested and tracked the performance of marketing initiatives to measure response and effectiveness as they relate to business goals, marketing objectives, and budgets- Negotiated and managed outsourced functions, including art direction, print production, video, graphic design to insure client utilizes the best talent and the best prices for maximum ROIPrepared, managed, and tracked marketing budgets and timelines to insure maximum results for time, resources and financial investments- Developed, wrote and implemented PR/Communication Plans to leverage client’s brand and target audience Show less