Welcome to The Wrong End of Town, where creativity meets craftsmanship! Established in 2016, we are small but mighty passionate team of design and print specialists dedicated to transforming small businesses' brands into vibrant visual identities. With over 20 years of experience under our belt, we pride ourselves on delivering high-quality design and print solutions tailored to meet the unique needs of each client. Specialising in crafting unique logo designs, branding and print solutions, we help you to reach your target audience.In addition to our design and print expertise, we also offer a delightful range of handmade personalised gifts and prints, perfect for adding a special touch to any occasion. We are very hands-on creatives, so finishing touches are our speciality. This also translates to businesses, as we offer personalised gifts for all those important work occasions too.We'd be happy to chat through any ideas you may have, so feel free to get in contact today...stacey@thewrongendoftown.co.ukFB @TheWrongEndofTownInsta @TheWrongEndofTownwww.TheWrongEndofTown.co.uk

bathstore was the UK's leading bathroom retailer with 173 stores nationwide and an ecommerce store at bathstore.comKey achievements• Developed a content strategy leading to bathstore's first TV brand ad in nearly a decade, resulting in the largest ever store and online intake in its Winter Sale period.• Developed a social media strategy delivering brand awareness and engagement in the home interest category, including delivery of a pop up PR stunt and viral charity campaign.• Implemented a new budget tracking and management processes.• Improved task and project management with the implementation of an online management tool.• Developed and implemented a new DAMs system. • Revamp of corporate and campaign brand guidelines and tone of voice.Key responsibilitiesBudget £10M - Brand / Marketing / Media / Creative - Four direct reports• Development and implementation of the Brand and Marketing channels, delivering an omnichannel strategy. • Direct responsibility for effective stakeholder management with a key emphasis on stores.• Media planning - optimise ROI through both planning and post campaign evaluation.• Managing the production of TV and video working closely with the production agency and internal teams.• Acting as Brand guardian, ensuring a consistent tone of voice and creative execution.• Working in partnership with the Commercial and Purchasing teams to develop plans and action steps to ensure KPIs are achieved.• Delivery of the instore customer communications including POS, merchandising collateral, layout & display practices and principles, decoration specifications and VM when required via liaison with our design & production agencies and suppliers.• Managing the PR function – consumer and business.• Budget management of circa £10M

James Villa Holidays was the UK’s leading villa tour operator with 30 years’ experience of selling direct to the consumer. Also includes sister brand Villas4You - both direct sell and through retail Travel Agents.Key achievements• Delivered a complete revamp to the integrated TV based campaign which culminated in record breaking revenue over the last two years.• Conducted a full media audit, resulting in revamp of the brand look and feel for the James brand to create a fully integrated campaign with record breaking results.• Delivered a V4U rebrand introducing this into the retail trade, creating highest grossing revenue year and continual growth.Key ResponsibilitiesBudget £3M - Brand / Media / Creative – Team of fourteen - three direct reports, plus studio team of eleven• Brand Guardian for the James Villa Holidays businesses, plus additional responsibility for rebranding the retail arm of the brand – Villas4You. • Delivering fully integrated DR and Brand campaigns to an annual plan.• DM and EDM strategy and execution.• Planning and delivery of first and second edition James Villas Lifestyle Magazine.• Web based design, usability and development.• Retail store redesign and brand management through digital and non-digital POS.• Member of Senior Trading Team.• Budget management of circa £3M

James Villa Holidays is the UK’s leading villa tour operator, with 30 years of expertise and experience selling directly to the consumer. Key ResponsibilitiesBudget £3M – Brand / Media / Creative - Three direct reports.• Brand management, TV, press, radio creative and execution. • Campaign management including setting of KPIs.• Studio management for core integrated campaigns.• TV, press and radio media purchasing and post campaign analysis.• DM and EDM strategy and execution.• Brochure creation, data briefing/selection and distribution.• PR strategy and key contacts.• Product and new product development.• Web based design, usability and development.• Internal communications.• Store brand management in retail outlet including digital and non-digital POS.• Member of core Trading Team.

James Villa Holidays is the UK’s leading villa tour operator, with 30 years of expertise and experience selling directly to the consumer. Key ResponsibilitiesBudget £3M – Brand / Media / Creative - Two direct reports • DM and EDM strategy and brief writing.• Assisting with in-house Studio Team management.• TV, press and radio media purchasing and post campaign analysis.• Media agency liaison.• Internal communications.• Brochure creation, data briefing/selection and distribution.• Product and new product development.• Store brand management in retail outlet at Bluewater including digital and non-digital POS.• Member of core Trading Team.

Allied Carpets was one of the most established retailing brands of floor coverings in the UK. It consisted of Allied Carpets, General George (Scottish Brand), Carpets To Go (discount clearance brand) and Allied Beds. Key Achievements• Delivered a full re-brand of the historic and dated Allied Carpets brand.• Developed POS concepts and implemented in store for the launch of Allied Beds departments, in line with in store customer journey research.• Launched rebranded flooring departments into Habitat to create the Habitat Flooring range and extend reach to a new demographic.Key responsibilitiesBudget £2.4M - Brand / Media / Creative – One direct report• Brand management - creating clear definition between multiple brands online and in media.• Seasonal campaign strategy.• On-going development multiple websites, data capture and e-commerce.• Media agency and stakeholder management.• Creative management of photography and image library including photoshoots.• Paid search campaigns.• Development of content management systems.• DM and EDM management.• Budget management of circa £2.4M

Fitted Kitchens by Habitat was a sub-brand of Habitat UK, established in 2010. This new role was created to design, create and establish a new part of the company under the Habitat brand.Key achievements• Designed and launched a brand new high-end Fitted Kitchens department in Habitat stores delivering a fully integrated campaign across the store footprint and online showroom.• Developed Kutchenarte as a standalone brand, generating a bespoke catalogue of ranges and other marketing collateral.• Launched a standalone website for the Kutchenarte brand.Key responsibilitiesBudget £800K - Brand / Media / Creative – One direct report• Creation of a new unique brand identity under the guise of Habitat.• In store POS.• Media agency management including OOH and proximity marketing.• Cross company liaison - including wider brand guardians.• Design and management of the website, including implementation of a new CMS system.• Paid Search and SEO campaigns.• Data Capture and Database management.• Design and development of a unique Fitted Kitchens by Habitat Smart Phone app.• Print procurement and management.

Premier Autocentres is Kent and South East London’s largest and most established Hyundai dealership with over 40 years in business. The role of E-Marketing Manager was essential to generating physical footfall on site. By taking the business online with the managed launch and integration of a new website, online communications and online/offline networking, Premier experienced a steep increase in sales enquiries by telephone and email.Key ResponsibilitiesBrand / Media / Creative / Digital• Content management, design and usability of the 3 Premier websites, including managing SEO and paid search campaigns.• Managing online/offline marketing budget.• Reputation management of Premier brand and Hyundai franchise including developing a local PR strategy.• Development of customer communication and loyalty scheme.• Development and execution of direct mail campaigns in relation to online campaigns.

First Hampshire & Dorset are a UK based international transport company, part of First Group plc.Key ResponsibilitiesBudget £300K - Brand / Creative / Digital – Three direct reports• Creation and implementation of a strategic marketing plan and communication strategy.• Creation of a PR strategy – proactive and crisis management.• Development of group websites and e-commerce.• Daily management of both Hampshire and Dorset regional websites.• Campaign analysis.

Stagecoach East Kent & Hastings is part of Stagecoach UK Bus, a leading public transport operator in the UK.Key Responsibilities• Creation of all graphic design.• Reputation management of the Stagecoach brand.• Supervising publicity reps at each depot.• Assisting with the local and national media plans and coverage.