● Groups - Sales calls to key corporate, PCO and EMC in Bangalore, Chennai, Mumbai, Ahmedabad, Hyderabad and , NCR● Wedding - Focus on wedding segment and have attended IIWC - Sri Lanka, WV Connect, Chennai, IWPC - Hyderabad ● FIT - Campaigns with Luxury Escape and CRED● Marketing - Awareness campaign with LBB Bangalore and So Bangalore● Revenue Management - Monitor online pricing, Group Displacement Management

● Responsible for the B2B Sales ( Travel Trade and Corporate) segmentwith focus on growing a new market for the organizationand launch of a new destination● Handling all the markets in the south India such as the Tier-1 citieslike Bangalore, Hyderabad, Chennai as well as Tier-2 cities such asCoimbatore, Kochin, Mysore● Also responsible for the implementation of SynXis is in the new properties as well as provide pricing recommendation

Responsible for the Sales, Reservation, Revenue & Marketing collaboration and activities from the corporate office for all 10 properties. With focus on existingand launch of new destination● Overview of the Sales Team and activities from source markets like NCR,Gujarat, Kerala and Varanasi. Implemented a CRM that would allow theorganization track all sales activities, store all data centrally, target therelevant client set for marketing activities.● Move to a more comprehensive Reservations Department with a focus not onlyon reservation but on the entire guest journey. This is done with the help ofa CRM with IVR and WhatsApp API integration● Strategizing of Revenue Management with a focus on itinerary packages anda move to a more robust PMS, CM and BE. Focus on the correct pricing basedon market/competition pricing with the help of Rate Shopping Tools.● Moving to a more efficient Marketing Department with key resourcesin-house. This will give the organization more agility in executing decisions faster.Realigned the influencer strategy to focus on fewer and more impactful tie-ups

Responsible for optimizing revenue for a portfolio of 46 hotels in various segments across India, Maldives and Australasia:● Performed scheduled reviews of each hotel on SynXis CR focusing on GDS and Booking Engine Optimization and communicate the results to them along with recommendations and/or corrective actions● Reviewed TravelClick’s Agency360 and STR tool and helped in benchmarking and implementing tactical strategies to help achieve the same● Provided daily revenue support to all hotels which included rate loading, pricing recommendations, benchmarking and distribution developments● Provided analysis on overall reservations with insights into reservation data and profit, including recommendations for channel optimisation and improvements to hotels● Assisted new hotels with rates structure and distribution optimization during the “hotel implementation” phase to ensure the implementation timelines were met● Provided Training on SynXis CR, Agency360 and other Business Intelligence tools to each hotel on a regular basis, ensuring that the Revenue Managers across these hotels were provided with all the information they required to make their decisions● Supported the Business Development team with Market Research and opportunities in new markets

Vivanta Whitefield | Gateway Hotel Residency Road● Handling a total inventory of 298 Rooms in 2 distinct markets● Daily IDeaS tasks like Pricing, restriction, overbooking, LRV, forecast validation● Daily pick-up and Forecast analysis pricing, strategy adjustments and reporting● Oversee and Audit the standards of the reservations department● Conduct weekly Revenue Meeting with Sales, Food and Beverage Director and GM to highlight previous week’s performance and pace● Evaluate the performance of distribution partners and contracted companies● Work with Front Office to create an upselling strategy● Conduct quarterly property performance review and develop strategic and tactical action for Segment, Source, Rate Plan● Identify new revenue opportunities in Rooms, Food & Beverage, Spa● Perform competitive benchmark studies and follow market trends● Evaluate the performance and ROI of all marketing activities

● Carry out Comp Set rate checks, available capacity and after reviewing the expected market demand apply the relevant pricing● Audit all OTA Channels on a regular basis to ensure that the rates offered are in parity● Optimize the revenue from the Group Segments and Corporate including function room optimization

● Monitor and analyse the competition trend, GDS Media Production, STR Position● Provide weekly segment report with variances against budget comparisons with reasons● GDS Marketing on major channels such a Sabre and Amadeus● Analyses data and present information by identifying trends from Hotelligence 360

● Ensure all related systems are configured correctly via the Channel manager and Rate and Inventory are flowing correctly ● Handling Corporate RFP approvals process for the hotels● Analyses data and presents information on company productivity to the sales team