Alvin Yu Email & Phone Number

• Led all email marketing initiatives (Lead Nurture Journey, Interim Lead Nurture Journey, Welcome Emails, bi-monthly Toyota Connect and Lexus Driven Multi-Message Emails, Standalone Emails), working closely with stakeholders across multiple teams and agency members• Executed the development of always-on content (photo, video and 360-interior assets) from start to finish on Toyota and Lexus vehicles across Canada, aligning with brand, nameplate and digital objectives• Supported the social lead with reviewing organic and paid content across various platforms, and providing feedback on social posts and influencer storyboards• Managed a multi-million budget with the Digital Marketing Manager and other digital marketing stakeholders, conducting planning and quarterly reforecasts, and processing invoices• Supervised the Digital Marketing Co-op, providing feedback on projects and offering development opportunities on a regular basis

Associate Producer – Talk, Video, Late• Produced various segments for CBC’s flagship nightly newscast, CBC News: The National, including The Moment, talk panels and one-on-one conversations • Created intros and focused question lines to build a narrative arc in interviews• Chased and pre-interviewed guests for stories and talk segments• Solicited and verified user-generated content to be used in segments• Pitched show content to attract younger and more diverse audiences• Conducted data research for investigative and current affairs storiesAssociate Producer – Social• Packaged show content for social media (Facebook posts/videos, Twitter posts/videos, Instagram posts/Reels/Stories), which involved writing and vetting teases, choosing thumbnails, producing scripts, cleaning up SRT files and monitoring comments• Followed social media trends to pitch creative social treatments for stories• Assisted with analyzing social media statistics to improve social retentionSenior Writer• Wrote intros and host packs on stories of a regional, national or international significance, describing them in a clear and concise manner for TV viewers to understand• Collaborated with reporters and producers on editorial direction of their stories• Vetted reporter scripts, looking at factual errors, flow and length• Assisted with breaking news by flagging social chatter and writing copy for hostsSocial Editor/Presenter• Wrote headlines and descriptions for show content posted on YouTube, CBCNews.ca and the CBC News app with an emphasis on SEO and keywords• Designed thumbnails for the full show and individual stories using Adobe Creative Suite and Canva• Moderated Facebook livestream discussions during the show

• Reported and gathered interviews for various radio and digital stories• Produced the weekday radio show, Afternoon Drive, which involved hosting weather and traffic updates, lining up interviews and music, and mixing tape• Trained as a radio technician, with experience operating the soundboard to ensure shows sound clear over the air and connecting callers to the host• Copyedited online stories written by other reporters • Created a COVID-19 spreadsheet to track cases using data from various healthunits in the station’s listening region so officials could be held accountable

• Monitored wires, social feeds and competing news organizations for breaking news in the Greater Toronto Area while working on the assignment desk• Assigned resources including camerapeople and reporters to cover stories out in the field• Wrote a variety of stories for digital ranging from breaking news to local viral videos to subway closures• Followed up on story tips submitted by viewers through email and phone

• Investigated the Weight Loss Grants scam by uncovering the people behind it and speaking with whistleblowers alongside reporter Sean O’Shea• Wrote the broadcast and online copy for several high-profile consumer stories• Followed up with viewers who emailed or called about story ideas• Participated in legal discussions on lawsuit threats from businesses

• Managed all social media marketing campaigns and day-to-day activities for the company's corporate and retail divisions on Facebook, Twitter, Instagram and LinkedIn• Assisted with the marketing campaign for South Edmonton Common’s most successful event, Common Collected, which involved working with local influencers, managing media buys and collaborating with graphic designers• Monitored marketing campaigns and social accounts from competitors• Wrote press releases, media advisories and blog articles covering company news, events, acquisitions, charity work and industry trends• Developed the company’s first-ever marketing and communications plan with stakeholders, ensuring consistent brand representation and alignment

• Wrote the publication’s most popular online feature, the monthly Student Spotlight profiling students making a difference on campus • Participated in monthly editorial meetings to discuss pitches from writers and create schedules for story deadlines• Coached fellow writers and editors on using multiple mediums such as audio, video and social media to tell their stories

• Reported on current events across Edmonton and central Alberta for two community programs, go! Edmonton and Community Producers• Covered the opening of Rogers Place in Edmonton, the city’s new downtown arena at the time• Operated ENG cameras for reporting in the field and in-studio cameras for live community broadcasts

• Researched data on employment trends, retail statistics and real estate trends to write a long-form article about the future of work for the BeLaboured project • Interviewed university professors, retail experts and retail employees to discuss how technology has impacted the retail and real estate industry

• Assessed the taxation situation for various Canadian and American expatriates working for major corporations using residency and citizenship tests along with knowledge of foreign tax credits• Prepared Canadian (T1, T1135, S216) and U.S. personal income tax returns (1040, 1040NR, 3520, 3520A, 4868, 8840/8843, FBAR, various state tax returns) along with U.S. corporate income tax returns (1065, 1120, 1120-F, 1120-S) • Assisted clients with the preparation of U.S. forms (Form W-7, W-8BEN and W-9)• Communicated with tax authorities and clients on a daily basis regarding questions, concerns and status of tax returns

• Compiled support audits for The Brick stores across Canada by processing high-level data on inventory counts, credit memos and miscellaneous credit reports for year-end reporting purposes • Evaluated testing methods and data collection procedures during a transition phase as old databases were migrated to a new central location • Assisted with special auditing projects on specific departments including accounting-related audits

• Wrote articles on general interest stories on the University of Alberta for print and online audiences • Collaborated with the news editor and other staff writers to determine the theme and story selection of every week’s print issue• Consistently met and exceeded deadlines for articles, ensuring enough time was given for the news editor to review work

• Wrote weekly print articles reflecting campus life and relevant issues affecting students at the University of British Columbia • Contributed editorial advice to editors and other writers on their articles

Master Of Media In Journalism And Communication (Mmjc)

Portfolio work includes anchoring and producing newscasts, visual design brochures, media kits, press releases, communications plans.

Bachelor Of Commerce (B.Comm.) Cooperative Education With Distinction, Accounting And Finance

Bachelor Of Science (B.Sc.)