As the Senior Digital Brand Manager, my role is to lead our brand's digital marketing strategies, enhancing our online brand presence and consumer experiences. I oversee digital campaign development, manage all websites and digital experiences, social media, create engaging content marketing, and handle PR and media agency relationships. My focus is on innovative digital storytelling to drive brand growth, fueled by a passion for the beverage industry and a robust background in digital marketing and brand management.

Creating digital whisky experiences. Lead all digital marketing, including SEO, brand positioning & strategy, social media, website, customer acquisition, inbound marketing, eCommerce, and analytics to drive awareness and sales. About Virginia Distillery Company:The late Dr. George G. Moore had a great passion for single malt whisky and his adopted home in Virginia. A native Irishman, George came to the U.S. in the 1970’s to seek new opportunities. In 2011, after many years of building successful businesses in both the U.S. and Ireland, George finally had the chance to combine his two passions when he started Virginia Distillery Company. Today, George’s wife, Angela Moore and their son, Gareth Moore, along with his wife, Maggie Moore, have taken the helm to continue building George’s dream.“Have the courage of your convictions,” was a saying George often repeated to friends and family. His credo became our core principle and the name of our newest American Single Malt whisky line, Courage & Conviction.From the impeccable quality of the ingredients we source, to the years spent perfecting our maturation process, we make whisky the right way – our way – never sacrificing the best for the easier, safer path.At Virginia Distillery Company, we carry George’s legacy forward by reinventing American Single Malt Whisky. Every barrel is a culmination of the world’s finest distilling, aged to perfection in the ideal climate of Virginia’s Blue Ridge Mountains. While inspired by time-honored traditions, we forge traditions of our own- making whisky more than what has been, while remaining true to ourselves and our home.

•Develops, implements, and optimizes strategic multimedia marketing plans for numerous national public service advertising campaigns with non-profit, for-profit and government clients to drive awareness and positive behavior change•Spearheads the iconic Smokey Bear brand and marketing campaign, including the planning, development, and production of all marketing materials to ensure consistent messaging and branding of the longest-running PSA campaign in the U.S.•Successfully executes brand marketing plans with partners such as Disney, Sony Pictures, Warner Brothers, Facebook, Macy’s, WWE, Fox, MLB, Marvel, Snapchat, and online influencers to deliver on brand strategies and goals

•Effectively led the development of multimedia creative campaigns from strategic ideation through launch and analysis, including the launch of over 30 different campaigns with partners, such as Warner Brothers, WWE, Fox, Oakland A’s, Sony, Facebook, Snapchat, and online influencers•Acted as the communications and issue expert liaison between clients, ad agencies, internal teams, and other external partners to clearly communicate campaign details, such as communication strategy objectives, research findings and analysis, campaign performance, budget management, timelines, creative feedback, and media inquiries to achieve campaign goals•Managed and mentored a team of Assistant Campaign Managers to ensure career growth and achievement of performance goals, leading to multiple promotions•Effectively managed multimillion-dollar campaign budgets including, contract proposals, forecasting, invoicing, and analysis to achieve overarching objectives within budget and on time

• Worked with Campaign Managers on the strategic and creative development, production, launch, and evaluation of 5 public service advertising campaigns• Assisted on film and photo shoots, including: script and storyboard approval, talent selection, wardrobe, and client management• Maintained accurate and up-to-date campaign budgets and financial records• Utilized relationships with interdepartmental teams including PR, media, research, and creative services to find new and creative ways to raise awareness and meet campaign goals• Analyzed and draft campaign website analytic reports, donated media reports, and campaign activity reports• Oversaw the development of campaign media kit packaging, fact sheet, network and legal clearance for campaign launches

• Acted as the “voice” of the brand to communicate product details and resolve customer inquires• Attended Under Armour University and became an expert across all product lines and computer systems• Worked in a team to meet and exceed service and sales goals• Assisted with winter sales meeting set ups and aided in UA Giveback Big Brothers Big Sisters Tailgate Party

•Lead Account Executive intern for many leading clients in the Education and Small Business Support sector.•Wrote creative strategies for integrated advertising and marketing campaigns for clients.•Supervised two peer interns with advertising and marketing collateral execution under very demanding deadlines.•Assisted with media strategy (traditional and online) for Pet Supply client.•Coauthored marketing research report on technology use of target demographic for Blue Cross/Blue Shield of Rhode Island. •Managed, updated and distributed weekly project status reports for several active clients.•Wrote and edited press releases and media advisories for Northern Rhode Island Chamber of Commerce client.

•Managed and updated an extensive small business client database•Standardized the process of creating a student project binder to showcase work effectively for each term.•Modified and maintained social media presence for RISBDC.•Crafted a class projects book for each terms clients for University Executives under tight deadlines. •Conducted primary market research for a composting company and a metal tooling company. •Coordinated client meetings with RISBDC management.•Tracked and managed student hours for client work.

•Independently ran the kiosk for 8 hour shifts.•Effectively communicated product functions and benefits.•Applied products to customer devices in a high paced environment.•Consistently met and exceeded sales goals set by managers.

•Managed groups of 10-20 incoming students through 11 two day orientation sessions.•Acted as the “face” of the university by serving as a peer advisor to new students.•Assisted with presenting the opening and closing programs for approximately 150 students per orientation session.•Worked in collaboration with a team of 37 along with college faculty and administrators for summer orientation.