Generate pitches for potential advertisers for regional clients as well as the local clients through convincing business presentationsManaging regional correspondence.Coordinating with regional team. (CARAT Team)Managing a structured team of Managers, Executives, Planners and Assistant, Delivering proven, class-leading innovation and integration across all media channels, establishing content distribution channels and partners.

Managing a structured team of Managers, Executives, Planners and Assistant, Delivering proven, class-leading innovation and integration across all media channels, establishing content distribution channels and partners.Being involved in and understanding the deeper planning issues initiated by Invention to ensure continuity between strategy and implementation. Once the plan has been approved they become the plan custodian– making changes to final plans – timing, duration, markets, costs etcGenerate pitches for potential advertisers through convincing business presentations

Responsible for the smooth implementation of all plans across the client portfolio, post analysis and audience trackingPro-actively investigating the most effective way of delivering the objectives in the implementation brief and identifying short term opportunities to clients in line with objectives and strategy for examples concerts/ movie sponsorship and big ticket events (Sports and Eid)Data manipulation and analysis for all planning and buying software and overseeing delivery of insightful competitive and post analysis reporting

Strategic & tactical planning and implementation of media plans for different product categories like banks, beauty soaps, telecom etc. for following clients/brands:Warid Telecom Bank Al-Falah, Wateen Telecom, Pizza Hut Pan Industries, National Bank, ABL Asset Managment Gandhara (Kamaz), UBL Fund Managers, Zak Pak (Silk Soap), SSGC, ABL Asset Management, PIAMedia Buying / Negotiations (TV, Print, Radio).Pre and Post Evaluation of the TV media schedules.

Scheduling for electronic & print media.Media Buying/ Negotiations (Electronic/ Print), rate negotiation.Work in close coordination with Account Managers for Media Plan Execution (Presentation/ Approval/ Implementation)Worked in Synergy Lahore on special project for Warid Telecom & Bank AlfalahMedia Research on project to project basisResponsible for tracking & adjustment