I am focused on providing both strategic insight and actionable creative solutions for marketing initiatives.Throughout my career, I have led collaboration with companies, brands and individuals within a broad range of industries including consumer goods, retail, insurance, education, real estate, hospitality, recreation, and non-profit, as well as advertising, marketing, market research, and new media. • Marketing strategy and campaign development• Category, consumer and package audit and analysis• Creative concepting and design development• Finished artwork and implementation

I leverage cutting-edge artificial intelligence technologies to develop creative solutions for generating images and crafting compelling text content.

The Digital Media Collaborative program offers today's digital storytellers the opportunity to create a unique and interdisciplinary path—combining coursework from College of Arts and Sciences (A&S), School of Communication, Film, and Media Studies (SCFMS), the College Conservatory of Music (CCM), and the College of Design, Architecture, Art and Planning (DAAP).Teaching Experience:• The Business of Creativity, DMC3101• Design Skills for Media, DMC2150• Honors Inquiry to Innovation, PD2030• Innovation Council and CET&L, Faculty Innovation Workgroup• Sophomore Digital Design, DGTL 203, Teaching Practicum• Pre-Junior Graphic Design, GRPH 332, Teaching Practicum

• Recruited as temporary On-Site Design Manager for Procter & Gamble• Focused on UX/UI for Skin Care and the Olay brand• Championed the digital consumer experience• Directed photographers and external agency partners• Leveraged data and insight to inform design decisions• Worked across functions to support successful initiatives• Tracked open and upcoming projects in Asana• Engaged key stakeholders to better integrate Figma into site development

2008-2013; 2018-2020; 2022The communication design program at Miami has two interrelated goals: to prepare students for the practice of design in the professional context, and to provide the basis for their continued creative and personal growth. With a problem-solving format, students develop visual communication skills, explore the integration of type and images through a variety of traditional and computer media, and imaginatively deliver messages responsive to the needs of the sender and the receiving audience. Students learn to be aware of the cultural context in which they work, keeping in mind the responsibilities inherent to a discipline that engages our society.Miami University is consistently recognized as one of the nation's best undergraduate institutions.Teaching Experience:• The Business of Design, ART 353• Senior Thesis, ART 452• Image, ART 252• Introduction to Design, ART 151

2014-2018; 2019-2020The Communication Art & Design studio art track at University of Louisville is a professional preparatory program leading to the Bachelor of Fine Arts degree. It is intended to prepare students to eventually assume leadership positions in the field of graphic design. The Communication Art & Design program at the Hite Art Institute is focused on three aspects: conceptual development, compositional eloquence, and technical proficiency.ART 575: PackagingThis advanced course provides the opportunity for students to learn the role of packaging within the visual identity of a brand and the competitive marketplace.

Responsible for managing the Scoppechio brand—I developed holistic communication and positioning the agency with existing clients, new business opportunities, current and potential employees, as well as the advertising community. I also worked to support our clients through holistic specialty service offerings, including consumer packaging, retail point-of-purchase and sales collateral. My role leveraged relationships across agency functions to facilitate strategic development and project execution—emphasizing both short and long term goals for the agency, while challenging the status quo, building consensus and leaning forward.Additionally, my experience with higher education allowed me to lead the agency’s Learning Academy initiative—a program developed to improve employee understanding of the agency’s business and foster a more collaborative community within the organization.Scoppechio is an omnichannel agency creating and optimizing content across all channels where people consume information to engage with companies, brands, products and services. Supported by over 200 employees, Scoppechio serves brands across the restaurant, retail and healthcare categories.

Responsible for leading design initiatives, creative innovation and brand strategy. Position leverages design thinking, product and communication innovation, brand positioning and identity—across the consumer experience.

UC Forward is envisioned as the platform for collaborative innovation—activating, coordinating and assessing multidisciplinary and multi-institutional collaborative learning experiences. In my role, I chaired the university-wide faculty Innovation Council, coordinated a comprehensive faculty innovation workgroup initiative and co-instructed multiple sections of a multidisciplinary undergraduate course, offered through the University Honors Program.

I am a graduate of the College of Design, Architecture, Art and Planning (DAAP) at University of Cincinnati with a Master of Design (MDes) degree from the School of Design. While at UC, I chaired the university-wide faculty Innovation Council, coordinated a comprehensive faculty innovation workgroup initiative and co-instructed multiple sections of a multidisciplinary undergraduate course, offered through the University Honors Program.Coursework included: • Advanced research included anthropology, ethnographic and art-based methods• Trend Forecasting, Design Thinking, Influence Strategy, and Brand Management• Visual studies in color theory, form, multi and chronological systems.Teaching Experience:• Instructor, 2012 UC Honors Program—Inquiry to Innovation• Instructor, 2012 UC Cincinnatus Scholarship—Innovation Workshop• Lecturer, 2012 UC DAAP Pre Junior Industrial Design—Branding and Packaging• Participant, 2012 UC CET&L Pedagogical Preparation Seminar• Coordinator, 2011-12 UC Forward Faculty Workgroup• Practicum, 2011 UC DAAP Sophomore Digital Design• Practicum, 2011 UC DAAP Pre Junior Graphic Design• Lecturer, 2011 UC DAAP Pre Junior Industrial Design—Branding and Packaging• Professional Resource, 2011 UC DAAP Live Well Collaborative• Lecturer, 2011 UC College of Business Honors Plus—Branding• Reviewer, 2010 UC Senior Digital and Graphic Capstone• Reviewer, 2010 UC Junior Digital Design ProjectsParticipated in the following interdisciplinary, sponsored studios:• Center for Design Research and Innovation (Smucker's)• Live Well Collaborative (P&G Oral Care, Kraft Foods)• Designnovation Industrial Design Studio (MeadWestvaco)• MS Marketing Design Thinking (The Brandery)

Selected as the first design graduate assistant with DAAP's Center for the Electronic Reconstruction of Historical and Archaeological Sites (CERHAS). My work at the interdisciplinary research and media lab focused on leveraging consumer branding knowledge to market historical tourism destinations for the Ancient Ohio Trail.Specific Projects included:• Redesigned Brand Identity• On-Site Signage System• Print Collateral• Trade Show Materials• Website Redesign• Social Media Planning

Recruited for a temporary design and marketing innovation role to help establish functional expertise within Frito-Lay's marketing department.Worked with a cross-functional team to explore consumer experience and champion design across the organization. The design team at Frito Lay works with marketing, innovation, insights, and R&D, as well as the culinary flavor kitchen to research and create innovative new products and holistic brand narratives. Design's goal is to influence new ways of engaging consumers with brand, product, distribution, packaging and marketing innovation—as well as leverage design thinking—in pursuit of smart snacking, healthy choices and good fun.Frito-Lay is the world's largest manufacturer and distributor of snack foods and is a wholly owned subsidiary of PepsiCo.Specific Projects included:• Creation of sixteen brand guides and company-wide curriculum plan• Initiated internal marketing campaign for strategic design• Team facilitation with Rotman School of Management Business Design workshop• Iconic brands presentation to global leadership team and design advisory board• Solicitation and audit of potential design agency capabilities• Supported experience design and innovation pipeline• Developed departmental intranet site on MyPepsiCo.com

As AIGA Cincinnati’s sustainability initiative, eco|shift was established to promote environmental awareness in the field of design for the membership of AIGA Cincinnati. The campaign for sustainability provides education on the importance of environmental responsibility and the business sensibility of sustainable practices. Additionally, eco|shift demonstrates how sustainable design practices lead to innovation in business—balancing people, planet and profit.• Volunteer position with non-profit organization.

Brand Champion of RGI—building upon the foundation of RGI’s retail experience balanced with an emphasis on brand business. Creating and activating brand strategy for consumers, shoppers and the trade—with messaging and tactics relevant to each for clients including; Kroger, Dole Fresh Vegetables, Gordon Food Service, Mikesell’s Potato Chips, Izzy’s Restaurants and Raceway Beverages• Created new business strategy, materials and led presentations• Leveraged existing and developed new industry contacts• Consumer and shopper insight, survey and research• Development of branding and promotion innovation workshops• Led UC MS-Marketing graduate student Capstone project • Established StoreVenture™ in-store perspectives• Created Quickpolls™ consumer and shopper knowledge

As Senior Brand Identity Manager at the leading Omnicom brand consultancy, I led packaging and holistic branding efforts on a number of global brands, including; Charmin Bathroom Tissue, Iams and Eukanuba Pet Foods, Dawn Dish Liquid, Bounce Fabric Softener, Lowe's Home Improvement Proprietary Brands (Private Label), and AT&T. Worked with cross-functional, multi-agency and client project teams, managing resources and directing agency reports to ensure initiative success across consumer touch points. Supported business development efforts through relationship building, ongoing research, marketing material creation and active involvement in pitch presentations.• Definition of brand positioning, character and style • Creation of brand and visual identity guidelines • Design direction from concept through execution • Client and vendor relationship management • Created the Packaging Complexity Ranking™• Developed the Package QualiCost Grading System™• Offshore Supply Chain Development

(formerly Optimum Group and CoActive, now MKTG)