Nordic responsibility for market data of BI's OTC products in the cold and stomach categories. Development of KPI.er, category plans and category management cooperation with pharmacy chains in the Nordic countries. Project manager to developed and implemented internal Category management projects in the stomach category.Trained BI employed in category management knowledge

Arla FoodsTrade marketing2009-2012 Milk & fermented dairyWorked towards grocery market with consumer milk to promote “milk wellness” and the local production from farm to consumer, instore market activities with local country farmers and nationwide promotional activities with organic milk.Also worked as a project manager to update the category strategy plans for Arlas fruitdrinks Familiar of working in a matrix organization so that focus are as much as possible consumer- and solution oriented.Arla FoodsTrade marketing2005-2009 JO-bolaget (brands:Bravo,God Morgon,Tropicana & JO)Responsible of the coordination and execution of all retail marketing with Arla Foods juice brands. Responsible for the distribution and activity monitoring to KAM.Arla FoodsTrade marketing2002-2005 Sales company Frödinge (Galbani’s cheese assortment)Och Arla Foods(Höng, Apetina, Gratella)Responsible to set targets of sales activities and the creation of sales programs with Galbanis cheeses (Parmesan, Mozzarella) to extern field force. Produced different kind of sales tools (POS-materials, signage and giveaway's)

Development of assortment suggestions based on range analysis along with DVH-chains responsible persons for the cheese category.

Worked in various space management program´s Developed today´s stratogram for shelf strategies with cheese. Contributed to Arla Foods first CM project with cheese category!

District field sales in Stockholm and Gävle. Responsible for the development, profitability and market share of my responsible sales district.

Store Manager in several grocery stores (between 7-13 employed). Total responsibility for the profitability and the daily operation of the store.