PURE Radio is a Christian radio company focused on the Christian Teaching and Talk format. The company was founded by Tom and Desirè Hoyt. Our radio stations serve the community of Palm Springs and the Coachella Valley region of California. We provide local and national ministries the platform to reach believers and provide the Gospel Message of Jesus to seekers.

Salem Media Group is America’s leading radio broadcaster, Internet content provider, and magazine and book publisher targeting audiences interested in Christian and family-themed content and conservative values. In addition to its radio properties, Salem owns Salem Radio Network, which syndicates talk, news and music programming to approximately 2,400 affiliates; Salem Radio Representatives, a national radio advertising sales force; Salem Web Network, a leading Internet provider of Christian content and online streaming; and Salem Publishing, a leading publisher of Christian themed magazines. Salem owns and operates 99 radio stations, with 61 stations in the nation’s top 25 markets – and 30 in the top 10. Each of our radio properties has a full portfolio of broadcast and digital marketing opportunities.